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Keywords selection

This is the first tool to start collecting semantics. It shows only those keywords that contain the analyzed words. That is the most responsive to a search query.

Keywords selection 16261788635159

Difficulty is an assessment of the level of competition for a keyword for promotion to the top 10 (at the moment the indicator is under development).
Frequency (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click in USD.
Competition will show how difficult it will be to promote a given key in context (max. 100%).
Results — the number of results in the search results for this key.
Social domains  — domains that are also ranked for a given keyword.

Use case: collecting semantics
Use filters to collect semantics for specific tasks and save limits. For example, upload a list of keywords only with a specific keyword or without toponyms.
If you want to collect such semantics so that your site page is displayed in a selected snippet or a local Google package, then click the "Filters" button and select the "Elements in SERP" option.
With the help of filters, you can unload long-tail keywords by specifying the number of words more than 4-5 or vice versa.
If you are looking for keywords with a minimum difficulty indicator, set the desired level of difficulty for promoting the phrase for the page using the filter. At the same time, remember that you can simultaneously use any number of filters with the "AND, OR" setting.

Report set up
Here are some tips on how you can set up the report for your needs:
1. Columns can be sorted and rearranged by location and by sizes;

Keywords selection 16261788635159

2. To copy or send keywords to other tools, select the needed keywords on the page with checkboxes, then in the upper right corner there are buttons that will allow you to:
- copy necessary information to clipboard:

- send keywords to Rank tracker, Clustering or Batch Analysis (create new projects or add to the needed ones):

3. The blue mark provides quick access to other reports;

Keywords selection 16261788635159

4. Most indicators in the columns are clickable, to see a detailed report  — click on the indicator.
* In the default report, the filter "Keywords with incorrect content  — does not contain" is applied, if you want to view all the results, the filter must be canceled.

5. Only for Google Ukraine it is possible to analyze keywords depending on the language (filtering by this parameter is also available):



6. With the quick filters you can filter the report by the desired parameters:


Filters for the Keyword research module

Filters are applied to keywords, when using “and” you will get keywords that meet the conditions of all filters, and when using "or", you will get keywords that meet the condition of at least one of the filters.
You can separate keywords in all filters using a comma or line break.

Filtering by various parameters and conditions is available in all Keyword research reports.

The "Keywords" filter will show keywords containing certain words.
Filter conditions:

  • "Contains all (exact match)"  keywords containing all added keywords in the exact word form in the filter.
    For example: by typing the keyword "discount amazon", the filter will show keywords containing "discount amazon" in this particular word form, and not "discounts amazon" or "amazons discount".
  • "Does not contain all (exact match)" – keywords do not contain all the keywords added to the filter in the exact word form.
  • "Contains one of (exact match)" – keywords contain one of the keywords added to the filter in the exact word form.
  • "Does not contain one of (exact match)" – keywords containing at least one of the keywords added to the filter will be excluded from the report.

  • "Contains all (broad match)" – keywords contain all the added keywords in the filter in various word forms.
    For example: by writing the keyword "sale", keywords containing variations of this word will be displayed in the report : "sales", "upsale" etc.
  • "Does not contain all (broad match)" – keywords do not contain any of the keywords added to the filter in any word form.
  • "Contains one of (broad match)"– keywords containing at least one of the keywords and their word forms added in the filter.
  • "Does not contain one of (broad match)" – all keywords that contain at least one of the added keywords in any word form will be excluded from the report.

The filter "Volume" will display a list of keywords with a certain volume. For example, keywords with a volume above 100.
Filter conditions:

  • "Equal" – result is equal to the specified number;
  • "Between" – result is in the range between "from" and "to" the specified numbers;
  • "Not equal" – result is not equal to the specified number;
  • "Greater than" – result is greater than the specified number;
  • "Greater than or equal" – result is greater than or equal to the specified number;
  • "Lower than" – result is lower than the specified number;
  • "Lower than or equal" – result is less than or equal to the specified number.

*These conditions are repeated for the following filters: "CPC", "Number of results", "Competition level", "Number of words in a keyword", "KW difficulty".

Filter "CPC" filter will contain a list of keywords with a certain CPC cost.
Filter "Number of results" will contain a list of keywords with a certain number of results in the search engine.
Filter "Competition level" filter will contain a list of keywords with a certain level of competition.
Filter "Number of words in the keyword" will contain a list of keywords with a certain number of words in the keyword.
Filter "KW difficulty" will contain a list of keywords with a certain keywords' difficulty.

Filter "SERP features" will allow you to filter by the content of the SERP features.
Filter conditions:

  • "Contains all" – the report will contain only keywords for which there are selected in the filter SERP features in the search results. .
  • "Does not contain all" – the report will contain keywords for which there are SERP features in the search results, except for those specified in the filter..

*These conditions are repeated for the following filters: "Filter toponyms", "Misspelled keywords", "Title", "Text".

Filter “Toponyms" will allow you to filter by toponyms.
Filter "Misspelled keywords" ​​will allow you to filter by keywords with incorrect spelling.
Filter "Title" will allow you to filter by the keywords in the title of the advertisement.
Filter "Text" will allow you to filter by the keywords in the text of an advertisement.

Filter "URL" allows you to filter by the keywords in the page address.
Filter conditions:

  • "Contains all" – the report will contain all URLs that contain keywords or the part of the URL from the filter.
  • "Does not contain all" – the report will not contain all URLs that contain keywords or the part of the URL from the filter.
  • "Start with" – the report will contain all URLs that start with the part of the URL added to the filter. You need to enter the whole word, half of a word, or the first letters will not work.

Filter "Language" will allow you to filter by the language of a keyword. Available for Ukrainian, English, Bulgarian, Polish, German, Spanish, Italian, French, Romanian, Belarusian, Hungarian, Georgian, Greek and Russian languages.
Filter conditions:

  • "Contains all" – the report will contain only keywords with language chosen in the filter.
  • "Does not contain all" – the report will not contain keywords with language chosen in the filter.


If you still have any questions, you can go to our FAQ, use cases or contact the tech 
support chat.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

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