Landing Pages is a tool that helps you keep track of your SEO consistency in terms of relevance of the landing pages to the target search queries.
The workspace is divided into several ares:
1. Keywords (1) — a list of search terms that you are tracking in your campaign.
2. URL (2) — a page that's being worked on to optimize for a target keyword.
3. URL in SERP (3) — a page that actually comes up for a target keyword.
4. Positions (4) — the page's rank for a keyword.
The main purpose of the tool is to compare the page that's been created and optimized for a search query with the page that is actually displayed in search results and decide whether further actions need to be taken to avoid cannibalization.
To start tracking a page for a search term, click on +Add URL (5) and input the page URL.