Domain Backlinks

The report is presented in the form of a graph and a table.

The graph shows changes in the number of backlinks. Active links are shown in green, and lost links are shown in red.

The “Backlinks” spreadsheet contains the following metrics:

Link source, anchors — the page URL on which the link to the analyzed site was found. The second line indicates the anchor itself.

External links — the number of unique outgoing links from the page specified in the "Link source" column.

Follow / Nofollow  — shows if the link has the "nofollow" attribute.

Link type  — shows a specific type of link. Possible options:

• text  — the most common type of link, as a rule, contains an anchor;
• image  — images linking to the analyzed site;
• redirect  — pages that redirect to the pages of the analyzed site.

Target page  — the page URL that the link leads to. The second line specifies the title of the landing page.

First indexed / last indexed  — dates when Serpstat bot first discovered the link and the last date of crawling page with the link.

In the head of the table, there is a switch “One per page / One per domain ”. By default, the "One per page" mode is enabled. When switching, the table will display only one link from each domain.

There is an opportunity to:

• Copy data to the clipboard.
• Set up the report display convenient for you  — you can select the columns you need to display in the report.
• Filter settings.
• Export in any convenient format.