Anchors returns all anchors in backlinks of the researched domain/URL. You can view the detailed report on domains/URLs referring with a specific anchor by clicking on the corresponding figure. The Anchor cloud will show you the most common anchors.
Anchor Text - the visible, clickable text in a hyperlink.
Referring Domains - the number of domains referring with a specific anchor text
Referring Pages - the number of pages referring with a particular anchor text. The data are segmented into three categories: total number of backlinks, deleted backlinks, and nofollow backlinks (don't pass any juice).
Estimated Link Flow Metrics - average flow metrics of backlinks with a particular anchor.
Serpstat Page Rank (SPR) - a score on a scale from 0 to 100 which measures the domain/URL authority. Serpstat Page Rank predicts how influential a domain/URL might be based on the number of pages linking to it. Links are not measured with equal weight, so a strong link will have a relatively stronger influence on domain/URL.
Serpstat Trust Rank (STR) - a score on a scale from 0 to 100 which measures the domain/URL trust based on how trustworthy domains/URLs are linking to the domain/URL in question. A link coming directly from a trustworthy domain boosts the domain / URL trust score and consequently rankings, while toxic links damage rankings and the trust level.
It’s believed that search engines may consider too many backlinks with commercial anchors (for instance, “buy laptop”) as spammy or bought ones. Make sure to avoid overusing commercial anchors - monitor your backlink profile with Serpstat Backlink Research tool.