URL keywords in PPC
This report lists all the keywords for which advertisements on the desired page are displayed, as well as the main indicators for their analysis.
Ads — the number of ads that shows the domain for a given key.
Pages — the number of landing pages that ads for this key lead to.
Difficulty is an assessment of the competition level for a keyword for promotion to the top 10 (at the moment the indicator is under development).
The position taken by the keyword. If there is a designation “New” next to it, then the domain was not previously ranked within the top 100 Google for this keyword. Red and green indicators show a change in position dynamics.
Frequency (average per month over the last year) — how often users typed this key into a search.
СPС — сost per click in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).
Report set up
Here are some tips on how you can set up the report for your needs:
1. Columns can be sorted and rearranged by location and by sizes;
2. To copy or send keywords to other tools, select the needed keywords on the page with checkboxes, then in the upper right corner there are buttons that will allow you to:
- copy necessary information to clipboard:
- send keywords to Rank tracker, Clustering or Batch Analysis (create new projects or add to the needed ones):
3. The settings will allow you to remove or add the necessary columns, the filter on the right to receive specific information and, of course, export in various formats;
4. The blue mark provides quick access to other reports;
6. With the quick filters you can filter the report by the desired parameters:
Most indicators in the columns are clickable, to see a detailed report — click on the indicator.
* In the default report, the filter "Keywords with incorrect content — does not contain" is applied, if you want to view all the results, the filter must be canceled.
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