|Marketing||–7 min read–||August 31, 2016|
5 Unique Features Of Serpstat's Rank Tracking Tool
Monitoring Top-100 Domains For Each Keyword
This type of rank tracking doesn't provide any applicable data. For example, you can't compare your progress to your competitors.
Serpstat's Rank Tracking Tool saves data for al 100 domains that rank for monitored keyword. It means that you'll see complete data for domains that rank for your keyword in top-100. That's 100 times more data than you get from a regular rank tracking tool.
If you start monitoring a keyword like "buy a cellphone" you will see positions of all 100 domains for this keywords, regardless of what domain you monitor. Of course you can chose to highlight your own domain and domains of your closest competitors, but you'll still get complete data for each keyword.
For example, if you're working with a big online store that sells various products, you'll have different competitors in each niche. You'll compete with one set of websites for laptops and completely different set of websites for books.
Serpstat's rank tracker allows you to use tags and create separate keyword groups for all of your niches.
Market Share Analysis
Another awesome use for this feature is market analysis. If you're thinking of joining a new market, it's best to start with analysis, so you know what websites are in the lead and how big of a market share you'll be able to grab.
By monitoring the size of a market share, SEO and Marketing specialists can see how website is improving, regardless of the ranking. Market share analysis accounts for search volume and CTR, which is more useful than just looking at website's position for a certain keyword. Improving visibility for 100 low-volume keywords may result in expanding your market share more than ranking for a few keywords with high search volume.
Monitor How The Positions Of Your Competitors Are Changing
Serpstat constantly shows all of the ranking changes of your competitors. You can see which domains improved or tanked their positions, see and track the arrival of new competitors as well those who are no longer rank for your target keywords.
Historical Rank Tracking Data From All Existing Projects
If the keyword you add to your project was monitored previously in the same region, Serpstat will show you the data we have on that keyword.
For example, a user has been tracking his position for the keyword "laptops" in Florida for the previous 10 day, and you want to start tracking your position for this same keyword in Florida today, you'll get the top 100 search results history for "laptops" over the last 10 days as a bonus.
Share this article with your friends to let them know that rank tracking is more than just looking at your positions in search!