What Is Google Visibility And How Is It Calculated In SEO
What is SEO Visibility score and what is it used for?
"What is good visibility?" you might wonder.
There is no such thing as a perfect score in the world. It is heavily dependent on the website's niche and size.
The best way to use this metric is to track how Visibility of your website is changing over time. Or to compare Visibility of sites in the same niche to see which one has a higher score.
Visibility is most often used as a general ratio that shows the effectiveness of the SEO work.
It's given as a percentage, and it represents your impression share in organic results: how many times a user saw your website on the results page out of the total number of searches for the keywords.
You may track the visibility of single keywords and keyword groups in addition to the website search visibility. It means you can figure out what percentage of impressions certain keywords receive in organic search results. You can track keyword visibility across all of the search engines you've added to the project in the same way you can track website visibility.
How is Domain Visibility calculated?
What is the CTR rate from the formula?
In PPC, CTR is most typically utilized. It's also sometimes used to estimate how much traffic may be obtained through organic search.
The position's proportion to the CTR is shown below.
How about an example?
- Keyword "A": search volume is 100. Our domain ranks for keyword "A" in position #2 (CTR = 0.97).
- Keyword "B": search volume is 1000. Our domain ranks for keyword "B" in position #5 (CTR = 0.6).
100 000 000.
And here is what we get:
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