What Is Serpstat Visibility And How Is It Calculated
What is Visibility and what is it used for?
You may ask "What is a good Visibility?"
There is no universal perfect score. It highly depends on the niche and the size of the website.
The best way to use this metric is to track how Visibility of your website is changing over time. Or to compare Visibility of sites in the same niche to see which one has a higher score.
Visibility is most often used as a general ratio that shows the effectiveness of the SEO work.
How is Domain Visibility calculated?
What is the CTR rate from the formula?
Most often CTR is used in PPC. Sometimes it's also used to predict the amount of traffic that can be obtained from organic search.
Here is the proportion of the position to the CTR.
How about an example?
- Keyword "A": search volume is 100. Our domain ranks for keyword "A" in position #2 (CTR = 0.97).
- Keyword "B": search volume is 1000. Our domain ranks for keyword "B" in position #5 (CTR = 0.6).
100 000 000.
And here is what we get:
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