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SEO 6 min read

What Is Google Visibility And How Is It Calculated In SEO

10 Essential Popup Campaigns For eCommerce
Chief Editor at Serpstat
Elena K.
Chief Editor at Serpstat
We get a lot of questions about our SEO Visibility score and Google Visibility Score. That's why, in this post, we'll answer the most common questions and cover everything you need to know about Domain Visibility. Continue reading to find out how we calculate it, and what the "algorithm update" mark means.

What is SEO Visibility score and what is it used for?

Serpstat developed a relative index called search engine visibility score — the share of traffic that a website receives from its rankings. Simply said, visibility indicates how visible your site is in relation to the volume of keyword searches. The higher the Domain Visibility, the more visitors it will likely attract.

"What is good visibility?" you might wonder.
There is no such thing as a perfect score in the world. It is heavily dependent on the website's niche and size.

The best way to use this metric is to track how Visibility of your website is changing over time. Or to compare Visibility of sites in the same niche to see which one has a higher score.

Visibility is most often used as a general ratio that shows the effectiveness of the SEO work.
SEO visibility score.

More explanation?

It helps you to see an exact estimation of a collection of keywords' overall visibility in Google at a single glance.

It's given as a percentage, and it represents your impression share in organic results: how many times a user saw your website on the results page out of the total number of searches for the keywords.

You may track the visibility of single keywords and keyword groups in addition to the website search visibility. It means you can figure out what percentage of impressions certain keywords receive in organic search results. You can track keyword visibility across all of the search engines you've added to the project in the same way you can track website visibility.

How is Domain Visibility calculated?

SEO domain visibility is a metric that tells you what percentage of all possible organic clicks.
Former algorithm was based on all keywords in our database, while the current one considers just 1 million selected keywords from various niches.
We collect keywords a domain ranks for in top-20 search results;
Pull search volume for each keyword from the top-20;
Count the SE traffic by multiplying the search volume of each keyword by the CTR based on domain's position;
Determine the maximum possible SE traffic score by summing up the search volumes of all keywords in the Serpstat's database;
Divide the domain's SE traffic by the maximum possible score;
Multiply by 100 to convert the gained result to per cent;
Multiply by 1000 for better displaying.
Here's the formula:
SEO visibility score.

What is the CTR rate from the formula?

The click-through rate (CTR) is the ratio of clicks to displays. Each SERP position has a unique CTR: the higher the position, the better the CTR.

In PPC, CTR is most typically utilized. It's also sometimes used to estimate how much traffic may be obtained through organic search.

The position's proportion to the CTR is shown below.
SEO visibility score.
SEO visibility score.
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How about an example?

Let's take a domain.com and let's say that there're only 2 keywords it ranks for in top-20.

  • Keyword "A": search volume is 100. Our domain ranks for keyword "A" in position #2 (CTR = 0.97).

  • Keyword "B": search volume is 1000. Our domain ranks for keyword "B" in position #5 (CTR = 0.6).
Let's say that the total search volume of all keywords at the Serpstat base is
100 000 000.

And here is what we get:
SEO visibility score.
I hope you understood the explanation of Visibility ib this article. If you want to keep track of your website's progress, this is a useful metric to use. If you have any questions, please don't hesitate to ask.

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