|SEO||–6 min read–||November 14, 2016|
Visibility is most often used as a general ratio that shows the effectiveness of SEO.
2. Find search volume for each keyword from top 20;
3. Count the SE traffic by multiplying the search volume of each phrase by the CTR based on domain's position;
4. Determine the maximum possible SE traffic score by summing up the search volumes of all phrases in the Serpstat's base;
5. Divide the domain's SE traffic by the maximum possible score;
6. Multiply by 100 to convert the gained result to per cent;
7. Multiply by 1000 for better displaying.
Most often CTR is used in PPC. Sometimes it's also used to prognose the amount of traffic that can be obtained from organic search.
Here is the proportion of the position to the CTR.
- Keyword 'A': search volume for keyword 'A' is 100. Keyword 'A' takes position #2 in SERP (CTR = 0.97)
- Keyword 'B': search volume for keyword 'B' is 1000. Keyword 'B' takes position #5 in SERP (CTR = 0.6)
And here is what we get:
The red line "algorithm update" just says that we have made some adjustments to the list of million the most popular keywords. We are constantly adding phrases to the database and thus "stabilize" visibility. It is designed to show more accurate visibility and carries no huge changes.
I hope this article did a good job explaining how our Visibility is calculated. It's a good metric to follow if you want to keep a track of your website's progress. Plus we're currently working on making it even more accurate, so stay in touch. Follow us on social media and you won't miss any of our updates.