How and why to analyze the visibility of the website in search engines

The website visibility in search engines is an indicator that characterizes the success of project promotion. Analysis of the site visibility allows you to find out the proportion of users who saw the site in the search results and compare it with competitors.

The higher is the visibility of a site in Google, the more popular the resource is, the higher its position in issuing and the higher the frequency of requests by which it is ranked. Visibility, approaching zero, indicates that the project is on low positions for most requests, and users do not find it.

The rating of a website in search engines is calculated on the basis of the positions taken as the ratio of the actual views of the site's snippet to the total number of hits for a given query.

When working with visibility, it is necessary to analyze indicators for the current and previous periods in order to see the dynamics and effectiveness of progress. It is also important to track changes in visibility of competitive websites.

This indicator allows you to estimate the efficiency of SEO-site optimization objectively and can be used by business owners to monitor the work of specialists.

To begin, consider several ways how to find out the website ranking in search engines.

To check the visibility of the site online, we will use the service Serpstat. Enter a domain, select a search engine, and click search:

In the summary report, there is analysis of website visibility in search engines:

The indicator is calculated as follows:

There are dozens of ways to improve search engine rankings. Among the most popular actions for SEO-resource optimization:

• checking the availability of search engine filters and, in case of detection, carrying out work to eliminate them;
  
• use of unique and high-quality content;
  
• expansion of semantic core and LSI copywriting application;
  
• internal link;
  
• improve site navigation and usability;
  
• site adaptation for mobile devices;
  
• increase the download speed of all pages of the project;
  
• conducting technical SEO-site audit and the elimination of errors;
  
• working on unique for each page meta tags in which queries from semantics will be used;
  
• obtaining links to the site from reputable projects of a similar theme, etc.
  

To estimate the literacy of actions to optimize the project and make adjustments in time with a negative trend, you need to check the visibility of the site and compare it with competitors. Serpstat will help to track changes in the visibility of the site during the year and establish whether the project is developing in the right direction.

A sharp drop in visibility may indicate superimposed filters of search engines or technical errors on the website, for example, incorrect settings in the robots.txt file.

The complex of actions for internal and external SEO-optimization will allow to promote the website to high places in search results and to improve its visibility.