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How To Create A Winning SEO Proposal With Serpstat: AdverMedia Experience
![How To Create a Winning SEO Proposal](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/1673452614imgonline-com-ua-Com.jpg)
This article will discuss how to use Serpstat to efficiently pitch your SEO services to potential customers, using real examples and experience.
However, soon after, digital marketing captivated me with its novelty and technology; therefore, my work in the industry expanded.
Based on my experience, I'm convinced that one of the main points to refer to when communicating with a customer is the analysis of the website's current state and history. After all, a preliminary examination can give you a clear insight into the problems and prospects of a client's website.
Now, let's go over four main stages of our company's SEO proposal process:
Stage #1: Initial Contact
Our answer is to use Serpstat, as it allows us to quickly collect all the data on the client's website and provide them with comprehensive reports:
![Analysis of the total traffic from the current customer content](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526171_domain_overview.png)
![Client's organic keywords](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526182_domain_overview.png)
![Distribution of domain's keywords in the top 100 search results](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526193.png)
![The number of domain's keywords in contextual advertising](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526203_domain_overview.png)
Stage #2: Identifying Customer Needs
![List of keywords for which the client's website ranks at the top of search results](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526214_organic_keywords_o.png)
![Analysis of keywords in contextual advertising](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526226_domains_keywords_i.png)
![Analysis of domain's organic traffic](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526237_estimated_search_t.png)
![List of website competitors](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526257_competitors_in_org.png)
![Monitoring of the website's main positions in search results](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526288_positions_in_organ.png)
Stage #3: SEO Proposal
It's crucial to demonstrate the website's current state from a technical and analytical point of view. The service can show:
![The trend of the dynamics of the website's search engine visibility, traffic, and keywords](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/16734526299_visibility_traffic.png)
![keyword position distribution in the top-100 search results](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263010.png)
![Graph with competitor domains](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263112_competitors_graph.png)
![The list of website's competitors in organic search](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263211_common_keywords.png)
Stage #4: Dealing With Client Concerns and Success Factors
That's why at the beginning of the optimization many clients can't quickly decide on the number of keywords they want to rank for at the top of search results. It is worth noting that the larger the keyword list is, the more likely it is to increase the website's visibility in the search results for low-volume queries.
![Рост позиций сайта по низкочастотным запросам](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263412_keywords.png)
![График изменения количества ключевых слов домена в поисковой выдаче](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263512_keywords_trend.png)
As a result, they will see the total demand that currently generates sales to the most prominent market players. For instance, let's take a gym apparel website. Here's the data on it:
![Текущий трафик и видимость анализируемого сайта в выдаче](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263613.png)
![Экспорт данных в таблицы](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263714.png)
![Выгружаем и анализируем запросы конкурентов](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263815_keywords.png)
![Потенциальный трафик по запросам, которые вне топ-10](/img/blog/how-to-create-a-winning-seo-proposal-with-serpstat/167345263915_potential_traffic.png)
Conclusion
- Initial contact
- Identifying customer needs
- SEO service proposal
- Dealing with client concerns and success factors
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