How To Create A Winning SEO Proposal With Serpstat: AdverMedia Experience
This article will discuss how to use Serpstat to efficiently pitch your SEO services to potential customers, using real examples and experience.
However, soon after, digital marketing captivated me with its novelty and technology; therefore, my work in the industry expanded.
Based on my experience, I'm convinced that one of the main points to refer to when communicating with a customer is the analysis of the website's current state and history. After all, a preliminary examination can give you a clear insight into the problems and prospects of a client's website.
Now, let's go over four main stages of our company's SEO proposal process:
Stage #1: Initial Contact
Our answer is to use Serpstat, as it allows us to quickly collect all the data on the client's website and provide them with comprehensive reports:
Stage #2: Identifying Customer Needs
Stage #3: SEO Proposal
It's crucial to demonstrate the website's current state from a technical and analytical point of view. The service can show:
Stage #4: Dealing With Client Concerns and Success Factors
That's why at the beginning of the optimization many clients can't quickly decide on the number of keywords they want to rank for at the top of search results. It is worth noting that the larger the keyword list is, the more likely it is to increase the website's visibility in the search results for low-volume queries.
As a result, they will see the total demand that currently generates sales to the most prominent market players. For instance, let's take a gym apparel website. Here's the data on it:
- Initial contact
- Identifying customer needs
- SEO service proposal
- Dealing with client concerns and success factors
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Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues.
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