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SEO 9 min read

White Label SEO Reports For Freelancers And Agencies

Custom reports, White Label and Branded Reports by Serpstat
branded reports

Blog Editor at Serpstat
Are you a freelance SEO expert or the head of SEO? Perhaps, you're a part of an SEO/Digital Marketing agency?

Then, reporting is probably one of your daily responsibilities. White-label SEO reports (or branded SEO reports) are an excellent way to save time while keeping your clients informed.

It's one of our service's most useful features, as it allows you to remove the Serpstat logo from all graphs and showcase your own logos. Also, there are custom SEO reports — an excellent way to combine all Serpstat reports into one and personalize them according to your preferences.

In this article, you'll learn how to optimize your reporting routine and the ins and outs of Serpstat's custom, branded and white-label reports.

SEO Reporting: What Should You Consider?

Before starting any project, it's crucial to negotiate the most important aspects with the client, including SEO reporting.

What types of reports do the clients typically want to see?
Website's main SEO metrics: visibility, traffic, and the number of keywords it ranks for.
Website's rankings in search results for the target keywords.
Site audit results: the list of SEO issues affecting the website's rankings.
Website's backlink profile.
Website's market share compared to leading competitors in the industry.
How often do the clients want to receive the reports?

Clients frequently request monthly updates on all key aspects. They can, however, request weekly or on-demand reports.
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White-Label And Branded Reports: What Are They And Why Do You Need Them

Generally, a white-label product or service is manufactured by one company but renamed after another to make it appear as if they created it.

Serpstat White-Label Reports allow you to remove the Serpstat logo from all Serpstat reports and graphs. That way, you can replace it with your company's logo and present all data as your own.

Here's an example of Serprstat graphs with and without our logo:
White-label and branded reports are most crucial for SEO and Digital Marketing agencies and freelance SEO specialists and marketers.
So what makes Serpstat White-label SEO Reports so beneficial?
  • They're a major time-saver.
    While creating custom SEO reports from scratch takes a long time, with Serpstat, you can create personalized reports for your clients in just a few clicks.
    Besides, if a client requests an unplanned report, you'll never be caught off guard.
  • They keep your clients informed.
    All SEO and digital marketing companies provide regular updates to their clients on their current performance and future plans. The results of SEO work are never immediately apparent, so allowing your clients to keep track of all the progress is a must.
    You can easily combine all necessary data on rank tracking, backlinks, competitors, etc. in one convenient, completely customizable report.
  • Increase brand awareness and customer loyalty
    With the Serpstat White Lable feature, you can deliver data to your customers under a personal or agency brand. Seeing your name on high-quality, convenient reports will increase clients' loyalty to your company.

How To Create And Export White Label Reports on Serpstat

Go to your account settings, and select the White Label section. Then tick Enable White Label:
Serpstat SEO tools white label
Then click Select file, upload your logo and click Save.
white label in serpstat
Now that you've successfully turned on the White Label feature for your account, let's learn how to export the reports:
Click Export in the upper right corner and select your logo.
report with your logo
Download the file. Your logo will be displayed in the upper left corner of the report.
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Serpstat Custom Reports: Overview

Did you know you could create fully custom reports on Serpstat? There's no need to export dozens of reports from different tools to then sort through them on your computer.

All you need to do is select Custom Reports on the sidebar of the service and customize your own personalized dashboard with Serpstat data from different reports. As you tailor all the information to your needs, you can export it into one PDF file.
seo custom reports
Enter the domain name;
Select a database;
If you have an existing project, select it from the menu.
Select a pre-made template or start from scratch.
Please note that in order to include the data from the Rank Tracker and Site Audit tools, you need to have an existing project.
Serpstat SEO report tool
After creating a custom report, you can:

  • Select one of the existing projects;
  • Analyze any domain;
  • Select a database to display data from search analytics;
  • Save a new or apply existing templates;
  • Copy links to the current template;
  • Edit the title and description of the report;
  • Export the report;
  • Send a report link to a client or team member, even if they don't have a Serpstat account.
So what can you do with report sections? You can add and delete them and move the sections up and down. It can be done via the block menu (1) or the side menu (2).
white label
By default, all blocks, except for the title sheet, are added to the end of the report. The cover sheet block is always added to the beginning of the report.

Which Serpstat Pricing Plans Include The White-Label Feature?

If you want to create custom reports with your brand name, you should have Standard, Advanced (+ plan D for Custom reports), or Enterprise plan.

For Standard, Advanced, and Enterprise plans, all downloaded reports can contain two logos — the company logo and the Serpstat logo. Tables and graphs only contain the Serpstat logo.

If you enable a white label option in the Enterprise Plan, you can get all the available reports, tables, and graphics without the Serpstat logo.
Custom reports
Brand report
White label report
Custom reports


How to create white-label SEO reports and automate them?

  • Go to the White Label section of your Serpstat profile and tick Enable White Label in the White Label Status menu and save the settings.
  • Then click on Select file. Please note that the logo must be on a transparent background to appear correctly in your reports. After selecting the logo, check the box and click Save.
  • If you want, you can also add other logos when exporting reports to choose the one you want.

What is White Label SEO Reporting?

A White label product or service is one that is manufactured by one firm but renamed by another to make it appear as if it was created by them.


Serpstat's white label feature and brand reporting are comprehensive SEO solutions for professionals, with a variety of custom reports included. You can use the white-label features to notify your customers about your SEO performance while also increasing brand loyalty.

In just a few clicks, you can export Serpstat data in a variety of formats and generate stunning visualizations!
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