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SEO 11 min read

White Label SEO Reports For Freelancers And Agencies

Custom reports, White Label and brand reports by Serpstat
branded reports
Stacy Mine
Stacy Mine
Editor at Serpstat
Are you a freelance SEO expert or the head of a company's SEO department? Is reporting one of your daily responsibilities? White label SEO reports (or branded SEO reports) are an excellent way to save time while keeping your clients informed.

This is one of our service's most useful features. It allows you to remove the Serpstat logo from the graphs and import and showcase your own logos.

Last but not least, there are custom SEO reports. A new way to combine all modules into one report, personalize it according to your preferences, and more! In this article, you'll learn how to optimize your routine and improve the quality of reporting using these functions.

SEO reporting: what should you consider?

SEO reports are one of the most important parts that should be discussed and approved with a client before the project begins.

Which reports does the client want to receive? Some of the most popular reports include:
Overall site report with such metrics as visibility, traffic, number of keywords.
Site audit results with a list of SEO errors and weaknesses that can affect site's rankings.
Position of a site in search results for a list of tracked keywords.
Development of the site's link profile.
Market share of a site compared to leading competitors in the niche.
How many times does the customer want to receive these reports?

Clients frequently need monthly updates on all key aspects. They can, however, request weekly or on-demand reports on the measures and services utilized.

White label and brand reporting: crucial notes

What is white label?

A White label product or service is one that is manufactured by one firm but renamed by another to make it appear as if it was created by them.

Serpstat white label allows you to:
Remove the Serpstat logo from all infographics and reports.
Export all reports without Serpstat logo or Serpstat data under your brand name.

Why do you need white label and brand reports?

If you work as an SEO freelancer or for an SEO firm, you're probably used to dealing with dozens of various reports on a regular basis. Why should brand and white label SEO reports be reimbursed?
Reports for customers. All SEO and web marketing firms provide regular updates to their clients on their current performance and future plans. It's crucial when the benefits of optimization aren't immediately apparent. In this instance, regular reports are the best way for clients to keep track of project progress.
Insight into a project. If a client asks an unplanned report, Serpstat reports will come in handy. You can display the project's most crucial indications in only a few minutes. Also, while you're just getting started with SEO, the quick site audit and infographic creation are helpful.
Time savings. Serpstat reports are the perfect choice for agencies and freelance SEOs who are optimizing several websites at the same time to demonstrate completed work in a matter of minutes. It takes a long time to create custom SEO reports and visualizations from scratch. With only a few clicks, you can now create a report for your customer.
Professional reports. You can deliver data to consumers under their personal or agency name using White label SEO reporting tool. As a result, your company's reputation improves. Whether you operate an SEO firm or work for yourself, this is necessary (I mean personal branding here).
Loyalty. Customer loyalty is enhanced by such reports. When your client sees your name on your reports, it combines convenience and quality, and their loyalty to your company grows.

White label settings

Why do you need white label and brand reports?

Go to the White Label section of your Serpstat profile and tick Enable White Label in the White Label Status menu and save the settings.
custom white label seo reports
Then click on Select file. Please note that the logo must be on a transparent background to appear correctly in your reports. After selecting the logo, check the box and click Save.
white label in serpstat
If you want, you can also add other logos when exporting reports to choose the one you want.

How do you export reports with your logo?

Click on Export in the right corner.
Then select the PDF format and the desired logo.
Open the downloaded file. Your logo will be displayed in the upper left corner and in the lower right corner of the file.
report with your logo
Would you like to learn how to use Serpstat to boost your results?
Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
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Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool

Custom reports

What is it and how to work with projects?

You'll be able to develop reports that are completely compliant with your objectives thanks to the new feature. This will save time and make the workflow more efficient. You no longer have to export dozens of reports, look for them on your computer, and send them to a colleague, supervisor, or client. There's only one file, but it's jam-packed with information.

Custom report allows you to customize a dashboard for a project with data from all tools and export this dashboard to PDF.
Using a custom report, you can build a dashboard by domain or by one of the projects you created.

seo custom reports
Enter the domain name in the domain.com format;
Select a database to show data from search analytics;
If you already have created projects, you can select them in the menu;
You can create a project according to a pre-made template.
Data from the Rank Tracker and Site Audit can be seen in the report only if a project is created and launched in the list of projects.
Data from Audit and Rank Tracker is shown for 1 month.
seo reports
After creating a report, you can:

1) Select one of the existing projects;

2) Analyze any domain;

3) Select a database to display data from search analytics;

4) Save new or apply existing templates;

5) Copy links to the current template;

6) Export the report;

7) Edit the title and description of the report.

Block operations

You can delete and add blocks to the report, as well as move them up and down, using the block menu. It's also possible to do it from the side menu.

A green check-box highlights the blocks added to the report in the report generator's side menu. Because you can add numerous of the title, text, and page break blocks in the report generator menu, that's why they are not highlighted.

white label
The corresponding block is removed from the report when you click on the item marked in the green checkbox in the add blocks menu (for all blocks except the header, text, and page break blocks).

By default, all blocks, except for the title sheet, are added to the end of the report. The cover sheet block is always added to the beginning of the report.

Pricing plans allowing white label feature

If you want to create custom reports with your name or the name of the agency, you should have Standard, Advanced (+plan D for Custom reports), or Enterprise plan.

For Standard, Advanced, and Enterprise plans, all downloaded reports can contain two logos — the company logo and the Serpstat logo. Tables and graphics contain only the Serpstat logo.

If you enable a white label option in the Plan Enterprise, then you can get all the available reports, tables, and graphics without the Serpstat logo.
Custom reports
Brand report
White label report
Custom reports


Serpstat's white label feature and brand reporting are complete SEO solutions for professionals, with a variety of custom reports included. You may use white label to notify your customers about your SEO performance while also creating brand loyalty.

In just a few clicks, you can export Serpstat data in a variety of formats and generate stunning visualizations for your clients!
If you have questions about any about our 5 modules, feel free to ask them in the comments under this article or contact our Customer Success team.

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