What is page relevance and how is it determined

Let's suppose a user entered the phrase "how to fix a refrigerator" in a search. It is clear from the query that the person is going to repair the refrigerator on his own. If in the first positions there are pages with advertisements for the repairmen services, they will not be considered relevant. Most likely, the user will stay on the website where the repair process is described. These pages are relevant.

In another situation, a person enters the search query "1-bedroom apartment". What did he mean by this query? Does he want to buy or rent an apartment, see prices for one-bedroom apartments, find out the average area? In this case, it is extremely difficult for a search engine to determine the relevant queries.

Users often incorrectly describe what they need. And they get a set of different pages that do not match the query; in this case, websites with the widest answer (using as many different keywords as possible) will appear in search results. Just add one word, and the search results will be more accurate.

Each search engine determines the relevance of the query, page, and website using complex algorithms. They are not disclosed by SEO specialists in order to reduce the ranking manipulation in the search results. Therefore, we can only assume what kind of work contributes to the growth of relevance of content and website.

Numerous SEO experiments have identified a list of effective solutions.

For information on a particular page to be considered relevant, it must first be useful. There is a conditional division of this concept into internal and external factors. The main mission is not just to perform technical actions, but to perform them efficiently.

There is no precise reflection of this indicator; moreover, it is constantly changing. The relevance of the page depends on the geolocation of users, the accuracy of their queries, and many other factors.

For example, the query "buy a TV in Moscow" is considered relevant for Moscow residents. But the phrase "how to survive in Antarctica" may be relevant for any person, regardless of their geographical location.

Search engine algorithms change every day. Therefore, the relevance of a website or page cannot be considered constant value. Today the page of the website is in the first position, and tomorrow the page of another website may appear in front of it which is considered more relevant for a specific query by the search engine.

Checking the relevance of the page is advisable if you need to make sure that the query matches the submitted information. This can be done through an advanced search or using online tools. In the first case, you must enter a query for which the page is being optimized and look at the position in the search results.

To check the most relevant page on a particular website, you can add site:domain.com to the search bar in Google. It looks like this:

You can also go to Settings -> Advanced settings and specify the desired search domain there:

Google considers the first page in the search results to be the most relevant for the "buy iPhone" query on a particular website. If you enter this phrase without site:domain.com, another page comes first:

To check text relevance, you can use any online tools. You will receive recommendations on increasing the utility of content. To find out the exact results and analyze the relevance of the pages, you can use a comprehensive website check.

For example, using the Serpstat tools where the position of each page will be visible in the results for specific queries and regions. The overall picture shows which pages should be further developed and made more useful.

Relevance is the most specific response to a user's query using the website content. Search engines accurately determine whether the information on the pages matches key phrases. The analysis of pages and websites in accordance with queries is performed using complex algorithms whose sequence is unknown to anyone.

To increase the page relevance, you must constantly work on the utility of content. Verification of texts and key queries, analysis of external and internal factors (bounce rate, session duration, page viewing depth, etc.) should be ongoing.

It is advisable to regularly update the texts, check their uniqueness and relevance, increase the number of links from reputable donors, create internal links and monitor positions in the search results.