5 Reasons Why Positions In Google's SERP Are Different From What You See In Rank Tracker
There's a number of reasons why domain's positions in Google's SERP are different from what you see in rank tracker. Today we'll tell why it happens and show you how to check your domain's real position.
Personalized search results
- What websites you have visited;
- How long have you stayed on those websites;
- What were searching for on Google previously;
- What is your current location.
If you want to keep your search results "clean" you can disable personalized search by changing settings of a search engine.
Simply go to Google preferences and set it not to show Private Results:
Alternatively, you can clean your cache and use incognito mode (Ctrl+Shift+N), this way Google also will not show the personalized results.
It can happen that Serpstat's rank tracker collects data from region #1 and you try to verify it by checking the SERPs in region #2.
How to check the region settings? If you're using Chrome or Safari browser, look something up on Google and scroll to the bottom of the page. Your region will be shown there:
You can set any location you want and see how the SERP looks like in that location for your desired keyword.
If you use any of these filters, your search results will obviously differ from results rank tracking services show.
To add or remove such filter, click on the Search Tools button above the search results and use the drop-down menus to set search parameters. If there are no filters applied, then you'll see the following:
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True that. Sometimes it becomes real tough to find the actual serp position of website which to visit multiple times a day. So as you said I guess using incognito mode is the best possible answer. But I have a small query though. If I am auto-logged in to admin panel of any website, will this give me wrong serp position for that website?
Thanks for reading the article, Nina.
Any interaction with a website can affect the ranks you see, even if you just visited the website once from a new computer, just to login, search engines will favor that website in your searches. And of course if you logged into your Google account when searching on Google, results will differ from what other users see.
Thanks for clearing the doubt. Previously I didn't use to check whether I was logged in or not while checking keyword ranking. But I will be more careful now.
A whole article about why your rank tracking isn't good. That's content marketing :D
That's exactly what it's about. Thanks for reading before commenting.
It actually explains why search results that you see are different from results that your audience gets.
Yes, because when I do a manual checks I regularly mistype the keywords and blame you for it. Don't get me wrong, keep evolving your product. For it's price, it ain't that bad. Just don't treat your users like morons.
Previously I didn't use to check whether I was logged in or not while checking keyword ranking. But I will be more careful now.
I've often wondered why there is a difference and sometimes there can be quite a large disparity between the two. A couple of stes I work with http://www.stablesonline.co.uk and https://www.horsematsplus.c... seem to be fairly consistant, whereas another one https://www.omegabuild.com seems a lot closer. Any reason why some sites show a larger gap than others? eg. Up to 40 places in serps
I just check the SERP results in incognito mode. It gives me accurate rank. cheers!
Glad to hear our tips were useful to you :)