5 Reasons Why Positions In Google's SERP Are Different From What You See In Rank Tracker
There's a number of reasons why domain's positions in Google's SERP are different from what you see in rank tracker. Today we'll tell why it happens and show you how to check your domain's real position.
Personalized search results
- What websites you have visited;
- How long have you stayed on those websites;
- What were searching for on Google previously;
- What is your current location.
If you want to keep your search results "clean" you can disable personalized search by changing settings of a search engine.
Simply go to Google preferences and set it not to show Private Results:
Alternatively, you can clean your cache and use incognito mode (Ctrl+Shift+N), this way Google also will not show the personalized search results page.
It can happen that Serpstat's rank tracker collects data from region #1 and you try to verify it by checking the SERPs in region #2.
How to check the region settings? If you're using Chrome or Safari browser, look something up on Google and scroll to the bottom of the page. Your region will be shown there:
You can set any location you want and see how the SERP looks like in that location for your desired keyword.
If you use any of these filters, your search results will obviously differ from results rank tracking services show.
To add or remove such filter, click on the Search Tools button above the search results and use the drop-down menus to set search parameters. If there are no filters applied, then you'll see the following:
FAQ. Common questions about Google SERP
Does Google search results vary location?
Yes, search engines show different results, depending on your physical location. IP-address is usually used to determine your region and different search volume for keywords may be shown if regions settings don't match.
Why do my search results look different?
You could see different search results because of: personalized search results, different search regions, search filters, SERP updates etc.
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