Analytics 5 min read August 29, 2016

5 Reasons Why Positions In Google's SERP Are Different From What You See In Rank Tracker

"Why does rank tracker says that my website is on 8th position when it's really on 5th?" – this is a common question among those who use rank trackers. We're here to give you the answer!
There's a number of reasons why domain's positions are different in rank tracker and search engine results page. Today we'll tell why it happens and show you how to check your domain's real position.
1. Personalized Search Results
Google always tracks their user's actions online, which means it shows different results to different users. When you hit the search button Google will use information from your search history to create a personalized SERP. It includes, but is not limited to, the following factors:

  • What websites you have visited;

  • How long have you stayed on those websites;

  • What were searching for on Google previously;

  • What is your current location.

Your personalized results heavily depend on the factors listed above and since these factors are unique for all users, search results may differ for different users.

If you want to keep your search results "clean" you can disable personalized search by changing settings of a search engine.

Simply go to and set it not to show Private Results:
Alternatively, you can clean your cache and use incognito mode (Ctrl+Shift+N), this way Google also will not show the personalized results.
2. Search Region
Search engines show different results, depending on your physical location. IP-address is usually used to determine your region and different search may be shown if regions settings don't match.

It can happen that Serpstat's rank tracker collects data from region #1 and you try to verify it by checking the SERPs in region #2.

How to check the region settings?

If you're using Chrome or Safari browser, look something up on Google and scroll to the bottom of the page. Your region will be shown there:
If your region isn't shown correctly you can try refreshing the page or clicking on Use Precise Location.

To lookup search results for a region different from your location, you can use Google's ads preview tool:

You can set aly location you want and see how the serp looks like in that location for your desired keyword.
Checking the region in Serpstat's rank tracker is simple, it's always shown at the top of positions page:

3. Search Filters
Every user can setup a search engine to show only the search results that fit certain requirements. For example you can limit search results by the time of update, language or country.

If you use any of these filters, your search results will obviously differ from results in rank tracking services.

To add or remove such filter, click on the Search Tools button, above the search results and use the drop-down menus to set search parameters.

Click "Clear" to remove all filters.
4. Typos
Search engines are pretty good at recognizing various types of grammatical and other mistakes, and usually show results for the correct form of query. But sometimes users ignore notifications from search engines, or type in a query that search engine doesn't recognize as an error or if both versions are correct:
When checking the SERP manually always make sure that you're using the exact same query that you've added to the rank tracker.
5. SERP Updates
Search engine databases are constantly updated. There may be a time difference between your manual checking, rank tracking service update and search engine update. This problem is very common for news outlets, where positions for a keyword change by hours rather than days:
There are 5 common reasons for the difference in data yo get from a rank tracking tool and data you get from checking the SERP manually.
Personalized Search Results
Search Region
Search Filters
Serp Updates

Recommended articles

Subscribe to our newsletter
Keep up to date with our latest news, events and blog posts!


Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
By clicking 'Sign Up Free' I agree to Serptat's
Terms of Service and Privacy Policy
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward. These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom adivce from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

Skype or Google Hangouts

Upgrade your plan

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время


You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits

Christmas is a time for miracles.

You are almost on the finish line of our Christmas quest. The last brick of your lego-promocode is left on the way up 55% discount.

Did not find previous lego-bricks? Fill the form anyway.

Skype or Google Hangouts
Write your discount code