How To Check And Analyze Website Traffic Statistics: Beginner's Guide
This article will help you understand how to view and estimate the traffic to your website and the pages of your competitors.
2. Why do I need to analyze website traffic statistics
3. Key indicators of website traffic statistics
4. Tools to check and analyze website traffic statistics
5. Main indicators in details
5.1 Sessions, Users, Pages / Session, Avg. Session Duration, Bounce Rate
5.2 Traffic channels
5.4 Average position
6. Statistic comparison with the previous period
7. Competitor traffic analysis
7.1 Find your key online competitors
7.2 Analyze website traffic of every competitor
What is website traffic statistics?
- Total number of website visitors.
- All actions visitors complete on the website.
- Your website performance.
- Results of website optimization and promotion.
Correct estimation and analysis of such data will help to find problems in your promotion strategy and make it more effective. Regardless of a web resource type – an online store or a simple landing page – you have to continuously analyze its traffic.
Why do I need to analyze website traffic statistics
Key indicators of website traffic statistics
Tools to check and analyze website traffic statistics
Main indicators in details
Sessions, Users, Pages / Session, Avg. Session Duration, Bounce Rate
Here are Sessions, Users, Pages/Session, Avg. Session Duration, and Bounce Rate for our online store in April.
- The website is popular with 148,933 user sessions per month.
- The number of sessions exceeds the number of users by 20%. This means that 20% of users may have visited the online store twice (or even more).
- The average number of pages per session is 1.29. We can assume that after visiting a product page, users proceed to the payment page.
- The bounce rate is quite high for this type of online store (82.52%). This means that only 17.48% of visitors stay on the website for more than 15 seconds.
- Session duration is also small – only 1 minute 11 seconds.
Here is the breakdown of traffic channels for the analyzed website.
Apart from the list of mail traffic sources, this screenshot also includes other indicators for every source. You can compare and analyze these rates to understand which traffic source is the most effective and which channel you may even ignore.
In this case, the organic search yields the best results, whereas email is unproductive.
Here is the statistics by device type for the online store of travel equipment:
To view the website position for keywords, go to Google Search Console > Performance tab.
In April, the average position of the analyzed online store was 27.7.
To view statistics for a separate page, click + NEW > Page:
Our online store of travel equipment had an average 4% CTR during the analyzed period.
- Open a page you want to analyze.
- Press Ctrl + Alt + H on the keyboard. You will see a window asking for your login and password (you have entered this information during the registration).
- Once you authorize, you will see a dashboard on the selected page. Choose a period you plan to analyze and turn on a click map.
- The page will show the number of clicks on every element.
Based on this information, you can understand what to improve and which elements it's better to eliminate.
To analyze the scroll depth of pages, you have to take the following steps:
- Go to the page you want to analyze.
- Press Ctrl + Alt + H to open the Plerdy dashboard.
- Select the period you plan to analyze and turn on the scroll map.
Statistic comparison with the previous period
To perform such an analysis, you will need to use Google Analytics and the following settings. Select dates and compare them with the previous period. Note that the chosen two months must have an equal number of days and start/end with the same day. For our analysis, we selected 30 days. The first day is Monday, and the last one is Tuesday.
The analysis shows the following results:
To improve the current approach to website promotion or implement a new one, you should also know your competitors. Don't forget to regularly monitor and analyze their traffic.
Competitor traffic analysis
Plan for collecting information about competitor websites:
- Find your key online competitors.
- Select from 3 to 6 main competitors.
- Analyze website traffic of every competitor.
Find your key online competitors
How to understand who you are competing with on the web? Go to Google and search various keywords related to your business one by one. This will show you the general picture of the websites that comprise your business niche.
Still, this approach is quite time- and effort-consuming. Therefore, you can try special online services that can fully automate the search and analysis of competitors, such as Serpstat.
Choose several competitors that seem to be the most relevant. It's not recommended to include too many web resources in the analysis. The thing is that each of them may use a different approach and still get top results. If you are a newbie, the more competitors you analyze, the more likely you are to get confused and choose the wrong method.
Analyze website traffic of every competitor
Serpstat is a multifunctional service you can use to learn more about your competitors. It's an excellent solution for in-depth analysis. With Serpstat, you can view which keywords another website uses for promotion, contextual ads, our 100% accurate keyword rank tracking platform will help you check the position of a website.
- Open SimilarWeb.
- Enter the URL of a competitor in the corresponding field.
- Analyze the results.
Apart from the total traffic of the analyzed website, this service also shows the sources of traffic.
Ahrefs is an online tool that can help you learn more about the link building (used to increase a linkmass) and content strategy of your competitors.
Perceive this data as a foundation that will help you develop an action plan for the future.
Learn how to get the most out of Serpstat
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