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SEO 18 min read

How to Boost On-Page SEO Like a Pro

How to Boost On-Page SEO Like a Pro
How to Boost On-Page SEO Like a Pro
If your business has a website, you should know that website ranking is crucial if you want to attract customers to your site. One of the ways to drive traffic and achieve higher rankings on search engines is by boosting your on-page SEO.

According to a 2021 survey by Statista, 32.8% of the respondents said that on-page elements like meta titles and descriptions impact search rankings significantly.

On-page SEO is vital because it helps Google understand every piece of content on your website, improving your rankings. In this article, we'll take a closer look at the importance of on-page SEO and how you can use it to optimize your website content and blog posts like a pro.

1. What Is On-Page SEO?

Also known as on-site SEO, this process involves optimizing your website’s individual web pages with specific keywords to improve your visibility, traffic, and chances of ranking higher on search engines.

In addition to content, on-page SEO includes other page-specific components like headings, title tags, internal links, and keywords. It’s more complex because it considers HTML and site architecture elements.

2. Why Is On-Page SEO Important?

Over the years, Google has constantly been evolving its search algorithm.

As per a Google report, they ran 800,000 experiments and updated the search algorithm more than 5,000 times. For this reason, you need to follow all the guidelines and optimize your site to make it discoverable by Google.

On-page SEO tells search engines everything about your website and how each page provides value. Search engines pick websites based on the keywords used for ranking and indexing. Moreover, on-page SEO is entirely up to you: you can decide each page's topic, goal, and target audience. You can make changes and guide the search engine to the keywords you want the site to rank for.

A Complete White Hat SEO Guide: Google-Approved SEO That Works!

3. Tips to Boost Your On-Page SEO Like a Pro

Whether you are a seasoned professional or new to SEO, you need to know the proper techniques to help your website rank better. The following are ten tips to help you get started:

#1: Format Headers Properly

When creating content for your website or blog post, a compelling headline makes it easier to reach your target audience. To boost your SEO rankings, ensure that you add a variety of correctly formatted headers. Each page needs to have one main heading with the H1 tag, and subheadings can be under H2, H3, H4, and so on.

These headers, also known as body tags, organize your content for the readers and distinguish relevant and valuable content. Multiple headers make the content readable, improving the overall user experience.

Add essential keywords in your headers and subheadings to help Google understand the page's content. You can incorporate your primary keywords into H1 and use related phrases and keywords in the subheadings.

#2: Create High-Quality Content

Quality content is vital if you need to boost traffic to your website.

A 2021 report by HubSpot shows that 82% of the marketers surveyed actively invest in content marketing because that's what attracts the consumers to the website.

Ensure the content you serve matches the search intent: it can be informational, navigational, commercial, or transactional. Google ranks content that solves the searcher's problem much higher than content that does not.

One of the ways to create high-quality content is by including relevant keywords. In addition, you should have original, unbiased, well-researched, and unique content. In addition, you can check your competitors' content to see the keywords they use most and find ways to outsmart them.
The process of analyzing competitors' sites may become easier for you if you use Serpstat SEO Competitor Analysis Tool.

This is where you can review all your competitors' keywords in organic and paid search, as well as analyze all the points that make their top-ranking pages successful.
And to pick the most relevant keywords for your audience, you should carry out comprehensive keyword research. See different variations of the core queries, and find out what your potential customers are interested in with Serpstat Keyword Research Tool.

  • "Related Keywords" report represents all search queries that are semantically related to the searched keyword.
  • "Search Suggestions" shows the queries offered to users under the search bar.

Overview the most popular keywords and improve your content using this tool with a great variety of reports:
Would you like to see how Serpstat can help you create high-quality, optimized content?
Click the button below, sign up and get a free 7-day trial!

#3: Optimize Page Titles

Each page on the website should have a unique title. A page title or title tag draws users to the website – it should be compelling. Your page's title is usually inserted in the title tag, which is the first thing your visitors will see on the search results.

A compelling title incorporates the primary keyword as naturally as possible. You can add the keyword at the beginning of the title tag to improve rankings.

Furthermore, your title should be of the right length, about 50-60 characters, for better display on the search engines. You can also include your brand name to improve the click-through rate, especially if people are familiar with your brand.

#4: Improve Meta Descriptions

Meta descriptions appear under the title on the search results. Although they don't directly impact search rankings, they can influence the click-through rate. To write a compelling meta description, ensure that it's relevant to the content on the page.

An ideal meta description also has the keyword phrase and compelling sentences. According to a post by Serpstat, the meta description should be 150-160 characters for the page to be optimized. You should also include the keyword phrase and avoid alphanumeric characters.
What about using artificial intelligence to create Titles and Descriptions for your site pages? Recently, we have released several tools for analyzing page content, summarizing all the info, and generating a Title and Description for your page:

#5: Enhance Images

Images are necessary because they break the monotony of long blocks of text. Place them strategically in your content to break up the text. The images, though, need to be optimized to drive organic traffic to your site.

One of the ways to optimize is by compressing the images, which prevents your website and pages from slowing down during loading.

According to Serpstat, optimization of images includes adding a description and providing alt text for the images. This is vital because Google now delivers more image-based results to your consumers.

Full Guide for Optimizing Images On The Website

#6: Use Internal Linking

Internal linking helps Google understand the relationship between pages on your site. They also boost the user experience by making it easier for your customers to discover more of your content. You can link from authoritative pages on your site, like the homepage, for on-page SEO.
Additionally, internal linking reduces the site’s bounce rate by keeping users on the site longer. This tells Google that your site is valuable, improving its rankings. The more time people spend on your site, the more Google gets information from your pages to help with the indexing.

#7: Add Authoritative External Links

Apart from internal links, you also need to include external authoritative sites. Citing external links on your website does not directly impact your rankings, but builds trust with your users.

External links are essential when adding a statistic or quote from someone else. Use descriptive keywords that you want to rank in the anchor text to make it relevant. When adding external hyperlinks, ensure that it aligns with your web page's content.
If you are looking for a tool that will help you analyze your backlink profile, monitor new and lost backlinks, and research competitors' backlinks, Serpstat Backlink Analysis Tool will suit this purpose greatly.

This is where you can check the following info:
  • the referring domains;
  • quality of the backlinks (DA Score);
  • no-follow/do-follow links;
  • unique referring IP addresses;
  • malicious sites;
  • countries and locations.
Read an extensive guide on how to use this tool in this article!
Would you like to improve your next link-building campaign with Serpstat?
Click the button below, sign up and get a free 7-day trial!

#8: Test Mobile Responsiveness

As per Google’s guidelines, the search engine prioritizes sites optimized for mobile speeds. More consumers are now using smartphones to access the internet. Therefore, you should make your website mobile-friendly for all users.

Ensure that you choose a website hosting service, site theme, and design that’s readable on mobile.

To make it easier, you can also use Google’s Mobile-Friendly Test tool to check if your website meets these criteria. Mobile responsiveness can be improved by adjusting the site and early fixing potential problems.

How to Optimize Your Website for Mobile Devices

#9: Optimize Page Speed

The page speed is essential in boosting on-page SEO because it gives your visitors a seamless experience. Your site must be able to load quickly, regardless of whether it's viewed on mobile or a desktop.

Google's algorithm can detect if your page is loading slowly or abnormally. If your visitors don't stick around for long, your conversions will be low, and Google will lower your rankings.

Your website could slow down due to different issues in the background. However, you can track website changes for content edits, pixel changes, network activity, or HTML changes and address them to get your website back on track. In addition, you can monitor the speed using Google's PageSpeed Insights Tool.

19 Easy Ways to Improve Your Site Speed

#10: Update Older Pages

You can improve your on-page SEO by updating or deleting older blog posts. Check the analytics to determine which blog posts should be prioritized over others. Improve pages that are losing traffic to boost your website in the long run.

You can optimize these older pages by adding internal links to make them more discoverable, sharing them with readers and subscribers, and tracking keywords. You can also delete older and irrelevant posts that don't bring you organic traffic.

What Is the Key Difference Between On-Page and Off-Page SEO?

  • On-page SEO optimizes the specific web pages to improve visibility by paying attention to page-specific components such as content, headers, internal links, and images.
  • Alternatively, off-page SEO consists of everything outside the website, including link building, brand mentions, social media, podcasts, and reviews.
Unlike on-page SEO, which gives you control over the entire process, off-page SEO is more external in nature.

What Is Off-page SEO? A Complete Guide

Let us remind you that if you want to find out which pages of your site need to be optimized, analyze meta tags, and improve the content, you can do it with Serpstat. You can check out all the features of Serpstat On-Page SEO Checker here.

Summary

On-page SEO is necessary if you want to attain maximum exposure for your website. 

Before promoting your website to others using off-page SEO techniques, ensure that it's optimized for search engines. 

Setting a proper on-page foundation marks the beginning of a successful SEO strategy!
To stay up to date with all the news from the Serpstat blog, subscribe to our newsletter. Also, follow us on Twitter, LinkedIn or join our private Facebook group to get all the insights!

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