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Serpstat updates 10 min read June 7, 2021

Serpstat is Ready For Summer: 17 Updates, New Reports Redirected Domains and Competitors

Latest Updates In Serpstat Reports
Serpstat is Ready For Summer: 17 Updates, New Reports Redirected Domains and Competitors 16261788165380
Yuliia Zadachenkova
Product Marketer Serpstat
Hey! We have a lot of new features: the updated report "Competitors" in Rank tracker and the ability to import projects from other services.

New report for backlinks analysis — Redirecting domains and other updates! Don't miss any of them.

Search analytics

Reports have become more convenient; databases are more extensive, filters are better. Read details on what has changed.
Serpstat improved the logic for recognizing requests for domains and pages.
Analyzing a domain while copying a domain in the address bar, the request looks like this - Such a request was recognized as a page, and you got into URL analysis.

Now the report recognizes such a request as a domain, and you will get to Domain analysis.
URL analysis specifies URL whether with www (, or without (
Filtration in Keyword research has a new parameter — number of words in a keyword.
анализ ключевых слов
Analyzing large sites loads faster.
List we worked with: amazon (.de, fr, es,, it,,,,,,,,,,,,,,,
Added a button for data refresh to all the Keyword research reports.
анализ ключевых слов
Find out the list of unique keywords with ease! In Domain vs. Domain, clicking on one domain on the intersection spheres shows unique keywords.
domain versus domain
Keywords export in Batch analysis now shows the name of the exported file in Recent reports. This is useful for navigating between exported reports.

Backlink analysis

The module is more accurate!
A new report: Redirected domains, shows domains that entirely redirect to the analyzed one. You can see if competitors buy drops or stick other domains with a ready-made link profile, history, traffic to their sites.

To get into the report, go to Referring domains and click on the option button.
редиректящие домены
In the External links report, we added a switch between active and lost. Analyze backlinks by status.
анализ ссылок
The team optimized an export and changed a mini table to the report identical to the Domain vs. Domain report interface.
Would you like to learn how to analyze backlinks using Serpstat?

Order a free personal demo of the service, and our specialists will tell you everything!
Serpstat is Ready For Summer: 17 Updates, New Reports Redirected Domains and Competitors 16261788165385
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool

Rank tracker

Let's start with the main report for positions and their dynamic analysis — "Keywords"!
The report contains a table with keywords and metrics and a graph for visualization. Need a closer look at the table? Collapse the graph, and more data will fit in the table.
What else has changed in the table:

  • the ability to disable unnecessary columns or swap them;
  • a new column "Last updated". It shows how much time has passed since the position update.

The latter is especially true for those who do not update positions every day, or vice versa, update them manually.
Important information for those, who wants to track competitors' positions. The team remade the Competitors report and here're the changes:

13.1. The report with dynamics changes graph of:
- average position;
- keywords quantity;
- traffic share.
13.2. To compare your and competitor's domains, choose up to 10 domains in the table below to add them to the graph.
13.3. To analyze over 100 domains, use API.
отчет конкуренты
Track competitors' domains without extra credits. Read the article below for more updates.
Do you keep passwords from different SEO services, pay for several subscriptions and store data in different places?

Import projects from other services to Serpstat. It takes 2-3 hours and the data is saved from the very first day! Saving money and time.
Contact technical support and the team will help with the process.

About all the features of Rank tracker.


Creating and scanning are faster now!
Work with Audit faster!
Running the audit from My projects, you'll see settings with auto-filled "Domain" and "Project name" fields indicated in the project.
Page audit speeded up too. Reports scanning in priority to scheduled ones.


This update will help find the necessary information for reports.
You could notice a new button in all the reports. Haven't used it yet or don't know why you need it? This button leads to a Knowledge base. Need any info about a report — press the button!
отчет конкуренты
We also have an updated blog design! Cases, How to, whitepaper, e-books — it's all there.
For example, Cases are real-life examples of Serpstat use from internet marketing agencies and in-house teams. Find out how your peers in the market are achieving their goals with Serpstat.
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool

Video digest

I tell and show the major updates in the video below. Watch it to get the detailed info and not waste time!
To be in the loop and use Serpstat to its fullest, subscribe the channel. You'll get new videos with major updates monthly.

What we fixed

  • improved definition of the "AMP not used" error;
  • the auto change user agent did not work if the site did not respond;
  • personal report gave an error after deleting a column;
  • the table with data did not open in Safari in the "All issues" section;
  • the summary report did not always receive messages about the reason for the stop;
  • audit hung if the directory depth was specified in the settings less than the number of directories in the sitemap;
  • scanning did not find a favicon on the page;
  • audit crawled pages closed in robots.txt when setting "Consider robots.txt";
  • there were difficulties with crawling the site by sitemap.
Search analytics
  • improved export of Keywords batch analysis and report on unique phrases;
  • exported files sometimes lacked the Difficulty indicator;
  • optimized sorting of exported files.
Backlink analysis
  • improved data collection for Top pages in the new index. Previously, irrelevant links were getting to the report;
  • filters did not work for some columns in the new index in External links;
  • .xls and .xlsx exported reports were without errors.
Rank tracker
  • the frequency wasn't updated in projects with the regions Maple Ridge, British Columbia, Canada and Delta, British Columbia, Canada;
  • positions did not match with the issue cache for the mobile type by Yandex.
  • there was a problem with deleting a team participant in Team management;
  • optimized the accuracy of affiliate statistics.
If you have questions about any modules, feel free to ask in the comments under this article or contact our Support team.

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