"Competitors" is a unique Serpstat report that allows you to see the distribution of positions, traffic, and visibility for keywords added to the project among the top 100 competitors.
The graph "Competitors' traffic distribution" shows the potential total traffic of your site and the site of competitors for all keywords added to the project.
This market slice shows not only an improvement in site rankings for some keywords, but also growth in terms of traffic.
To do such market analysis correctly, divide the site into conditional segments, groups of goods/products. Tag each group appropriately using the tag filter and analyze each group individually.
This grouping will show you the most complete statistics. Each group of keywords will have its competitors and its visibility in the search. You will see your place in every such niche in the market.
In the report on competitors, there is a graph “Visibility distribution”, which shows what percentage of the total visibility for tracked keywords falls on your site and for each of the competitors.
The table "Keyword distribution by ranges" can be viewed not only for your domain but also for competitors. The graph "Distribution by ranges" shows how many domain keywords occupy certain places in the top 20 search results, depending on the total number of keywords.
All charts, in the report on competitors, can be viewed within the period of your interest. This will allow you not only to see the distribution of the indicators of your domain among competitors in the top 100 search results but also to assess the dynamics of their changes.