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Competitors section provides a unique Serpstat report. The report allows you to see the ranking distribution, traffic and visibility by a group of keywords added to the project among the top 100 competitors.

The Traffic distribution chart shows the distribution of potential total traffic for all keywords added to the project. This market section shows not only an improvement in the site’s ranking for a certain group of keywords but namely growth in terms of traffic.

In order to carry out a proper analysis of the market, break the site into conditional segments, collect groups of keywords and analyze them individually. You can do this by using tags. Give each group a corresponding mark.

Thanks to this grouping you will get the most complete statistics. Each group of keywords will have their own competitors and visibility in the search. Your position will be displayed in every niche of this type in the market.

Also, there are other distribution charts for domain parameters available in the competitors report.

The Visibility distribution chart shows the percentage of the total visibility for the keywords tracked accounting for your site and for each competitors’ site. 

You can see the table of keyword distribution by ranges not only for your domain but also for competitors’. The Range distribution chart shows how many keywords of a domain occupy certain positions in the Top 20 search results depending on the total number of keywords.


All charts in the report on competitors can be viewed within the necessary period. That will allow not only to see the distribution of indicators of your domain among competitors in the top 100 search results, but also to evaluate the dynamics of their changes.

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