Serpstat connector with Google Data Studio for creating reports with data visualization
What is Google Data Studio?
Flexible settings allow each user to filter data in the form that they find convenient. The tool is compatible with all Google products (Google Ads, Analytics, Display & Video 360, etc.), social networks Facebook, Twitter, Reddit and a number of other tools. Integration of the tool with Serpstat allows you to use all the features of creating custom reports when uploading SEO data.

What is the purpose of Serpstat connector with Google Data Studio?

Tasks that can be solved using the Serpstat connector with Google Data Studio
Haven't used Serpstat before? Key Benefits of Serpstat
Learn more about the connector and the capabilities of Serpstat in a free 30-minute consultation.
Visualize SEO analysis data clearly and quickly using the Serpstat connector with Google Data Studio
More about the connector for displaying SEO analysis data and generating reports
FAQ. Common questions about Google Data Studio and the Serpstat connector
1. How do I use Google Data Studio?
To use the tool for creating visual reports with flexible settings of Google Data Studio follow next steps:
- Download the tool; select a data source (for example, Google Analytics or Search Console), select the required account and resource and click Create Report, then confirm that you wish to add the data source to the report.
- Create a dashboard by adding a title, data filter, and top and bottom report borders.
- Choose the desired type of data display: pie chart, bar chart, graph, table, or other relevant option.
- Add formulas for calculating indicators to the interface to create new fields and save them.
- Add a block with key indicators of the table to its top panel so that important data is always in sight.
Use tables from Google Data Studio to analyze data and create reports for clients.
2. How to visualize SEO data as a report?
If you work with a large amount of data and need to analyze or present it to clients, use the Serpstat connector with Google Data Studio. This integration will allow you to present data about the competitors of the site and the history of the domain in visual form with graphs and charts. The data in the table is updated automatically, which allows you to track the latest SEO analysis data without having to switch to the interface of the Serpstat tool.
You can learn more about the connector in the article, and if you need more functionality for SEO analytics, take advantage of all the features of Serpstat by booking a free demo.
3. How to install the Serpstat connector with Google Data Studio?
3.How to install the Serpstat connector with Google Data Studio?
To install the connector, use the following instructions:
- Download the connector for your Google account;
- Select the required Google account;
- Read the security warning and click the Allow button;
- Go to your Serpstat personal account and copy the API token;
- Paste the token into the corresponding field on the connector loading panel;
- Fill in the required settings fields by selecting the site for analysis, the search database and the type of data you want to pull into the report;
- Familiarize yourself with the report table and start editing it by clicking Create Report.
4. How are credits charged for using the Serpstat connector with Google Data Studio?
When using the connector, Serpstat credits are charged depending on the amount of data that needs to be uploaded:
- Depending on the analyzed site and the type of data (one query for competitors ≈ 20 credits, one query for domain history ≈ 30-50 credits).
- Depending on the report storage period on Google Drive (credits are removed every 12 hours), the frequency of report editing (each change is 1 credit), and when a template and source are connected (charged automatically).
You can track the credits’ write-off in your account, in the API Credits section You can learn more about credits’ write-off in the article or by contacting the support chat. Also, in the chat, you can buy more credits if you didn’t have enough of them within the current pricing plan:

To install the connector, use the following instructions:
- Download the connector for your Google account;
- Select the required Google account;
- Read the security warning and click the Allow button;
- Go to your Serpstat personal account and copy the API token;
- Paste the token into the corresponding field on the connector loading panel;
- Fill in the required settings fields by selecting the site for analysis, the search database and the type of data you want to pull into the report;
- Familiarize yourself with the report table and start editing it by clicking Create Report.
4. How are credits charged for using the Serpstat connector with Google Data Studio?

When using the connector, Serpstat credits are charged depending on the amount of data that needs to be uploaded:
- Depending on the analyzed site and the type of data (one query for competitors ≈ 20 credits, one query for domain history ≈ 30-50 credits).
- Depending on the report storage period on Google Drive (credits are removed every 12 hours), the frequency of report editing (each change is 1 credit), and when a template and source are connected (charged automatically).
You can track the credits’ write-off in your account, in the API Credits section You can learn more about credits’ write-off in the article or by contacting the support chat. Also, in the chat, you can buy more credits if you didn’t have enough of them within the current pricing plan: