Missing keywords

The SerpstatUrlProcedure.getUrlMissingKeywords method returns keywords that competitors are ranking for but the given URL isn’t ranking for them. The data set is similar to Missing keywords report in the URL analysis.

General request parameters and instructions for using Serpstat API

Search databases available

Request parameters

Parameter

Description

Type

Optional

Default value

Value Options

id

A request id: the response contains the same id.

int/string

no

Text or number value

method

API method name

string

no

SerpstatUrlProcedure.getUrlMissingKeywords

params

The object with parameters {...}, it lists all the following parameters and arrays [...]

array

no

url

Analyzed URL

string

no

URL-address of the page (For example "https://www.nike.com")

se

ID of the search base to be searched.

string

no

g_us (search databases list)

sort

Sort by data (ascending and descending)

array

yes

"weight"

"weight" - Sort results by the number of URLs in the top 20 results

order

sort direction

array

yes

"desc"

Sort direction (asc — ascending, desc — descending)

Filters

Filter conditions

array

yes

"region_queries_count": 1000  Keyword volume by the selected region (any number value)
"region_queries_count_to": 2000  Volume to (any number value)
"region_queries_count_from": 300  Volume from (any number value)

"region_queries_count_wide": 1000  Keyword volume in broad match (any numeric value)
"region_queries_count_wide_to": 1500  Volume to (any numeric value)
"region_queries_count_wide_from": 100  Volume from (any numeric value)


"cost": 10  Price per click (in US $)
"cost_to": 10  Price per click to
"cost_from": 1  Price per click from

"keyword": "Any text value".

"minus_keywords": ["case", "red"]  Excluding keywords

"concurrency": 7  Concurrency (any number value)
"concurrency_to": 7  Competition to (any number value)
"concurrency_from": 1  Competition from (any number value)

"weight": 8  Connection strength (any number value)
"weight_to": 8  Connection strength to (any number value)
"weight_from" : 1  Connection strength from (any number value)

"right_spelling" : "true" — contains all;
"right_spelling" : "false" — does not contain all.

page

Page number in response

int

yes

1

"page": 5 (any number value)

size Number of results per page in response int yes 100

"size": 10 (any number value)

min: 1, max: 1000

Response parameters

Parameter

Description

id

Response id: corresponds the request id

result

Contains the answer

data

Array with data

region_queries_count

Search volume in selected region

geo_names

List of toponyms in the array (if toponyms are present in the keywords)

types

List of special elements shown in SERP (for example, video, carousel or map)

cost

Cost per click, $

region_queries_count_wide

Search volume (broad match)

keyword

Keyword that competitors are ranking for in top-10 search results, while the analyzed page is not ranking for these search queries even in Google`s top-100 results.

concurrency

Keyword competition in PPC (0-100%)
weight Connection strength shows the number of competitors who are ranking for the given keyword
summary_info Object with data
page Page number
left_lines API credits remaining

Credits: the number of charged credits corresponds to the number of results obtained upon request. With the Serpstat API, you can only get the first 60,000 results, regardless of the number and size of the queries themselves. For more data - use the export option in the Domain Analysis, Keyword Analysis, or URL Analysis sections, or contact the manager for a personal upload of the results. Part of the API response, for which 1 credit is charged:

{
    "region_queries_count": 1220000,
    "geo_names": [],
    "types": [
        "ads_bot",
        "also_asks",
        "kn_graph_carousel_list",
        "shopping_rhs",
        "shopping_top",
        "snip_breadcrumbs"
        ],
    "cost": 0.58999999999999997,
    "region_queries_count_wide": 0,
    "keyword": "shoes",
    "concurrency": 100,
    "weight": 2
},

Example
Request data:
{
    "id": "1",
    "method": "SerpstatUrlProcedure.getUrlMissingKeywords",
    "params": {
    "url": "https://www.nike.com",
    "se": "g_us",
    "sort": {"weight": "asc"},
    "right_spelling": "true",
    "page": "2",
    "size": "3"
 }
}
Response data:
{
    "id": "1",
    "result": {
        "data": [
            {
                "region_queries_count": 4400,
                "geo_names": [],
                "types": [
                    "pic",
                    "related_search",
                    "snip_breadcrumbs"
                ],
                "cost": 0.25,
                "region_queries_count_wide": 0,
                "keyword": "price shoes",
                "concurrency": 66,
                "weight": 2
            },
            {
                "region_queries_count": 18100,
                "geo_names": [],
                "types": [
                    "also_asks",
                    "local_pack",
                    "related_search",
                    "snip_breadcrumbs"
                ],
                "cost": 1.28,
                "region_queries_count_wide": 0,
                "keyword": "running shoes store",
                "concurrency": 85,
                "weight": 2
            },
            {
                "region_queries_count": 1900,
                "geo_names": [],
                "types": [
                    "related_search",
                    "pic",
                    "also_asks",
                    "local_pack",
                    "snip_breadcrumbs"
                ],
                "cost": 1.0399989999999999,
                "region_queries_count_wide": 0,
                "keyword": "athletic gear",
                "concurrency": 100,
                "weight": 2
            }
        ],
        "summary_info": {
            "page": 2,
            "left_lines": 999975
        }
    }
}

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