Serpstat updates September 12, 2024  |  1918   |  6 min read  – Read later

ChatGPT for SEO: Generate Copywriting Brief with Serpstat’s Data

Bohdan Dovhaliuk
Bohdan Dovhaliuk
Blog Editor at Serpstat

Are you tired of manually creating terms of reference for your copywriters? Automate the process in ChatGPT. SEO data will go from Serpstat’s base.

Today, I’ll show you how to do this quickly and efficiently while also having time to enjoy the memes from my articles. I bet I spend more time creating them than you will spend preparing your new tasks. If you start using the method, I’m about to explain, of course :)

ChatGPT for SEO: Generate Copywriting Brief with Serpstat’s Data (Meme)

Using ChatGPT for SEO: Stages of Brief Creation

Building a brief in ChatGPT for content and SEO optimization can be divided into seven steps. Please note that almost every step allows you to add your own ideas.

The AI will provide options, but you can always share your preferences. Then, the artificial intelligence will adjust to ensure the final result aligns with your expectations.

Step 1: Define the Type of Content and Its Main Purpose

For example, it could be an article or a case study. To make the ChatGPT SEO optimization process run efficiently, you should also specify the goals of your future material.

SEO copywriting brief creation with ChatGPT: Step 1

Step 2: Choose Your Target Audience

Based on your response in step 1, GPT will identify five of the most relevant audiences for your material and present them for your selection.

SEO copywriting brief creation with ChatGPT: Step 2

Step 3: Select the Title of the Material (H1)

ChatGPT SEO extension will generate the five most suitable titles and ask you to choose one.

SEO copywriting brief creation with ChatGPT: Step 3

Step 4: Specify Parameters for Keyword Search

Define the keyword difficulty, frequency, and search region to enhance your material SEO with ChatGPT.

SEO copywriting brief creation with ChatGPT: Step 4

Step 5: Identify Popular Material on the Topic

The artificial intelligence will present five top pages for your chosen topic. You’ll need to choose one that is the most relevant to your requirements in SEO. ChatGPT will use Serpstat's API to analyze and provide the results.

SEO copywriting brief creation with ChatGPT: Step 5

Step 6: Choose Keywords

You’ll get a list of keywords from the material you selected in step 5. And you’ll also see their difficulty and frequency.

SEO copywriting brief creation with ChatGPT: Step 6

Step 7: Review the Completed Brief

You will receive the following information:

  • Primary keywords;
  • Recommended keyword density;
  • Recommendations for internal linking;
  • Target audience;
  • Purpose of the article;
  • Recommended article length;
    SEO copywriting brief creation with ChatGPT: Step 7_1
  • Recommended article structure.
    SEO copywriting brief creation with ChatGPT: Step 7_2

Step 8: Further Actions with the Brief

If you have additional suggestions in SEO for ChatGPT to improve the brief, you can provide them to the AI, and it will update it accordingly. Once it fits your needs, it’s time to hand the terms of reference to your writer.

Of course, you can ask ChatGPT to write the content based on the completed brief. But I wouldn’t recommend doing that. In one of my previous articles, I explained in detail why relying entirely on AI-generated texts is not advisable.

Serpstat, ChatGPT and SEO: Conclusion

Remember that ChatGPT analyzes your commands and adapts to them in various ways. With each new brief, the AI will deliver increasingly tailored results that fit your requirements.

Now, you’ve seen that mastering this method can significantly speed up the task creation process for your copywriters. So, now you’ll have more free time, which you can dedicate to browsing my memes or diving into the entire SEO matrix ;)

Use ChatGPT for SEO with Seprstat’s Data: FAQ

ChatGPT is okay for SEO if used correctly. While AI-generated content can expedite the content creation process, ensuring that it is unique, relevant, and aligned with search engine requirements is essential. Over-relying on automated content or producing low-quality material can negatively impact SEO due to risks of duplication or poor user engagement.

Yes, it can help generate SEO-optimized content such as blog posts, articles, product descriptions, and meta tags. Additionally, it can assist with keyword research, improving existing text, and analyzing SEO trends. However, editing the AI-generated content to fit your brand's voice and SEO strategy is crucial.

SEO and ChatGPT work well for content generation, but the AI does not handle technical SEO aspects, such as site audits, backlink analysis, or performance tracking. It’s best used alongside other SEO tools to ensure a comprehensive strategy.

Yes, SEO using ChatGPT can be helpful for local SEO by creating location-specific content, such as optimized blog posts or business descriptions that include local keywords. However, integrating with specialized tools is still recommended for detailed local SEO strategies.

Need more detailed SEO analysis for your briefs?

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