News

– 5 min read –

September 11, 2018

Latest Updates In Serpstat Reports

Stacy Mine

Editor at Serpstat

Our developers are constantly going extra mile in making updates, and I can't wait to tell you about them! :)

In this post, I'll show you the new features of our tool which will definitely simplify the work with your projects.

Projects' view and mailing settings

Now you can save the selected settings in the List of Projects. You can work with folded project's info as well as with unfolded, just click on the icons as you can see in the screenshots. This data isn't changed or deleted after you refresh the page or continue working with Serpstat later.

Serpstat also changed the way of trigger mailing. Click on the mail icon to turn on mail notifications.

Mailing is turned on by default for all SEO and Backlink Analysis reports. Notifications for Site Audit and Rank Tracker should be set manually.

Let's take a closer look at the settings:

Site Audit

If you want to receive emails with Site Audit reports, the audit should be set up automatically. Go to Site Audit → Audit Summary at Serpstat and set the audit schedule which is suitable for you. Then you can go to mailing settings.

Let's go to the mailing settings:

Add recipients

Set the required checkup frequency:

manual

daily

every 3 days

every 7 days

Set how often to send reports:

once in a week

once in two weeks

once in a month

Backlink Analysis

Backlink Analysis mailing doesn't require preliminary setting.

Add recipients

Set how often to send reports:

once in a week

once in two weeks

once in a month

SEO

SEO mailing doesn't require preliminary setting, too.

Add recipients

Add reports which should be sent:

Summary report

Visibility

Phrases in search

Keywords arrangement by position

Main competitors in search

Position changes (short info)

Position changes (full info)

Select the required database

Set how often to send reports:

once in two weeks

once in a month

Rank Tracker

To receive this reports you should preliminary set the project.

What's inside:

Add recipients

Select the necessary reports:

Summary report — a number of keywords in checkup which are in top 100

No change — a number of keywords which positions didn't change since the last checkup

Improved — a number of keywords which have risen in position since the last checkup

Dropped — a number of keywords which have fallen in position since the last checkup

New — a number of keywords which are new in top

Lost— a number of keywords which are not in top 100 anymore

Out of the top — a number of keywords which are beyond the top 100

Select the region and device type (Desktop or Mobile)

Set the schedule:

daily

every 3 days

every 7 days

Set how ofthen to send reports:

once in a week

once in two weeks

once in a month

Keyword difficulty

In SEO research → Keyword Selection we also added keyword difficulty for Google UK:

Keyword difficulty is a metric designed to give you an idea of how difficult the given keyword is to rank for. Focus on potential traffic you can easily achieve instead of chasing high-volume and high-competition keywords. Keyword difficulty for those keywords which still don't have one is collected dynamically. Users make requests which are displayed after time.