How Social Media Listening Can Improve Your Marketing Strategy
How does one stay on top of all the latest updates and improve the marketing strategy?
Real-time analytics and data-driven decisions are the main keys.
There are many ways to track the audience's perception of brands. No doubt that sales analysis and opinion polls are reliable sources of customer insights.
However, all these methods are time-consuming, which affects the decision-making speed. Moreover, these methods don't allow an analysis of the spontaneous and unprovoked reactions of the audience.
With social media analysis, marketers get access not only to genuine views of their customers, but also to real-time data that help promote brands more effectively.
Why Should Marketers Rely on Social Listening When Building and Improving Marketing Strategies?
1. Social media listening helps to get the most current information
2. People tend to write bad reviews
This article will cover the pro-tips that help boost your marketing efforts with social media analysis.
Pro Tips to Boost Your Marketing Efforts with Social Media Analysis
Create buyer personas
Based on social media data, almost 75% of users discussing KFC online are young men less than 35 years old.
This type of research also helps look deeper into the audience's interests. For instance, those users who leave reviews on KFC meals often discuss computer games, football, health, and tourism.
Conduct product analysis
Buyers, for example, enjoy the taste of Pringles chips, but lots of them think that this product is overpriced. Moreover, some customers say they usually wait for discounts to buy their favorite snacks.
The main claim for Pringles is a package. Clients used to think that if the box were cheaper, they wouldn’t need to pay a lot for the can of chips.
Follow the industry trends
Imagine that you produce vegan food and your customers are interested in all new waves of a healthy lifestyle. You may wonder if it’s the right time to launch a gluten-free product line. Social media listening helps to find out the answer.
In the chart below, you can see the dynamics of the discussion of gluten-free products on social media.
Collab with influencers
With social listening tools, it's easy to discover popular bloggers in various niches. Marketers from the beauty industry used to invest budgets in collaborations with Instagram bloggers. It seems like this trend belongs to the past. Social media analysis of the cosmetics field shows that TikTok bloggers get more engagement.
Manage brand reputation
For lots of businesses, it’s not easy to realize that consumers want to make sure they’re buying the best product in their niche. Nowadays, this confidence comes from online reviews reflecting the experience of other clients.
Social media monitoring tools such as YouScan help marketers instantly control the situation by keeping an eye on all brand-related discussions. Monitoring the spikes in mentions, it’s easy to detect the main concerns of the audience. The example below shows that FedEx, a world-famous delivery service, receives lots of complaints that bring up the problem of lost packages.
While clients and industries change, so has to do brands’ strategies. Social media listening helps to keep up with the latest trends and be aware of all crucial shifts in customers' behavior. Making timely improvements to marketing strategies is essential to be relevant to new and existing clients.
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