– 2 min read

How to analyze competitors in contextual advertising and estimate their budget

A guide to help you identify competitors in contextual advertising, as well as conduct an analysis of their advertising campaign costs

Sometimes it isn't easy to calculate the estimated costs of contextual advertising since many factors must be taken into account. It is especially challenging to do this if you have not previously launched advertising campaigns. However, we have a solution to this problem!

If you want to calculate advertising costs — see how much a competitor spends on it! This data will help determine the potential of a niche and calculate how much you need for your advertising campaign.

1. How to find competitors in contextual advertising
2. Direct method of counting: 4 simple steps
3. Reverse method
4. Comparison method

Conclusion

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