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The Ultimate Guide to Blogger Outreach: Everything You Need to Know

The Ultimate Guide to Blogger Outreach: Everything You Need to Know
The Ultimate Guide to Blogger Outreach: Everything You Need to Know
Erik Emanuelli
Internet Marketer at ErikEmanuelli
Would you like to get your content in front of more people? What about landing guest posts, interviews, and other kinds of collaborations with influential bloggers and media outlets? If so, blogger outreach is the strategy for you.

In this post, we'll guide you through everything you need to know about blogger outreach — from finding bloggers and contact details to crafting the perfect pitch email. We'll also include some templates and tools to make the process a little easier for you.

So let's get started!

What is Blogger Outreach?

Blogger outreach is the process of connecting with bloggers and influencers in your industry to build relationships and land on guest posts, link mentions, interviews, and other kinds of collaboration.

It's a powerful strategy that can help you get your content, product, or service in front of more people, build authority in your industry, and drive traffic back to your website.

Why Should You Do Blogger Outreach?

There are a few key reasons why blogger outreach can be so powerful.

First, it's a great way to get your content in front of new people. When you collaborate with influencers and guest post on their websites, you're exposed to their audience, which can help you attract new readers, subscribers, and customers.

Second, blogger outreach can help you build relationships with other individuals in your industry. These relationships can be beneficial in a number of ways — from landing interviews and press mentions to getting joint venture opportunities.

Third, blogger outreach is an excellent marketing tactic to build authority and credibility in your industry. When you collaborate with influencers who are already established and respected in this specific sphere, it can rub off on you and help you build authority with your target audience.
So we've covered some reasons why blogger outreach is so valuable, let's take a look at how you can do it.
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#1. How to Search for Bloggers

The first step in blogger outreach is finding bloggers who are a good fit for your content, product, or service. To do this, you may use one of these platforms:

  • Google
  • BuzzSumo
  • Blogging Communities
  • Quora
  • Serpstat
1
Google 

Many people underestimate the power of Google search. But if you know how to use it, you can do several things, including finding some great bloggers with just a few simple searches.

Here are a few examples of the types of searches you can perform:

  • "keyword" + "top blogs"
  • "keyword" + "best sites"
  • "keyword" + "top bloggers"
  • "keyword" + "influencers"
2
BuzzSumo

Another great way to find bloggers is to use a tool like BuzzSumo. Here, you can enter a topic or keyword, and it will show you the most popular content on that topic — along with the bloggers who have shared it.

There is one more feature of this tool, which is called "Influencers". It allows you to search for influencers on a particular topic.
BuzzSumo
3
Blogging Communities

You can also search for people in your niche by looking at blog directories. Alltop, Best of the Web, and Blogarama are some places to start with.
4
Quora

There’s also Quora — a great place to find influencers. Here, people tend to ask questions about specific topics, which makes it easy for you to find those who are interested in what you have to offer.

To use Quora, simply type your keyword or topic into the search bar and see what comes up. You can also look at the related topics on the right-hand side to find other relevant influencers.
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5
Serpstat

This is an all-in-one platform with various tools for SEO and PPC specialists, among which there is Keyword Research Tool. Here you may check the Top pages section and find appropriate top blogs on specific topics.
Top pages tool
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#2. How to Segment Bloggers

Once you've found a list of bloggers who are a good fit for your business, it's time to segment them into several groups:

  • Big influencers
  • Middle influencers
  • Small influencers

Big Influencers

The first group should be made up of influencers with large audiences. These are the people who have the most potential to help you reach your goals.

They are the top dogs in your industry. If you can get on their radar, it would be a huge win for your business. But due to the fact that they're so popular, they're also the hardest to reach.

Middle Influencers

The second group should be made up of mid-sized influencers — those who have a smaller audience but are still influential in their niche.

They're easier to reach than big influencers, but can still help you achieve your blogger outreach goals.

Small Influencers

And the third group should be made up of small influencers — people with a smaller audience but who are easier to connect with and more likely to say yes to your request. 

They might not have the same reach as bigger influencers, but they can still help you get your foot in the door and build relationships with others.
Now that you've segmented your list of bloggers, it's time to start getting on their radar :)

#3. How to Get on Their Radar

The best way to get on influencers' radar is to start interacting with them.
This can be done in a number of ways, such as:

  • Commenting on their blog posts
  • Sharing their content on social media
  • Following them on social media/asking them questions
  • Helping them increase their reach

Commenting on their blog posts

One of the best ways to get on an influencer's radar is to comment on their blog posts.

This shows that you're engaged with their content and that you have something valuable to say. It also helps you start building a relationship with them, which can be beneficial down the line.

Make sure your comments are meaningful and engaging, not just virtual graffiti.

Sharing their content on social media

Another great way to get on an influencer's radar is to share their content on social media.

This shows that you're interested in what they have to say and that you think their audience will benefit from it. It also helps you get on their radar, so they're more likely to notice you when you reach out to them.
Sharing Their Content on Social Media

Following them on social media and asking them questions

Another great solution is to follow influencers on social media and ask them questions. This shows that you're interested in what they have to say and that you value their opinion.

Helping them increase their reach

One of the best ways to get on an influencer's radar is to help them increase their reach. This can be done in a number of ways, such as:

  • Sharing their content on social media
  • Writing a blog post about them
  • Reaching out to media outlets and pitching them as experts
  • Introducing them to an influencer you know

All of these things show that you're interested in helping them grow their audience, which is something they'll definitely take notice of.
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#4. How to Find Contact Details

You've segmented your list of bloggers and broke the ice with them. Now it's time to find their contact details so that you could start reaching out to them.

Among the strategies available, you can use:

  • Email lookup services
  • Google
  • LinkedIn
  • Twitter
  • Newsletter subscription

Email Lookup Services

Hunter.io is a popular email lookup service you can use. It allows you to enter a website domain and shows you all the email addresses associated with that domain.

Another great option is Voilanorbert. Just enter a name and company domain, and it will give you the email address of that person — along with their social media profiles, job title, and location. 

Finally, there's ContactOut. It's similar to Hunter and Voilanorbert, but it also shows you the person's LinkedIn profile, which can be helpful in finding their contact information.

Google

If you can't find an email address using a service like Hunter or Voilanorbert, your next best bet is to try Googling for it.

To do this, just enter the person's name and the word "email" into Google — for example, "John Smith email". This will often bring up their contact page or social media profiles where you can find their email address.

LinkedIn

You can also try looking for the blogger on LinkedIn and sending them a connection request. Once they accept, you'll be able to message them directly. 

To find someone on LinkedIn, just enter their name and "LinkedIn" into Google — for example, "John Smith LinkedIn".

Once you've found their profile, click the "Connect" button and include a personal message.

Twitter

Another great way to find a blogger's contact information is to look them up on Twitter.

To do this, just enter their name and "Twitter" into Google — for example, "John Smith Twitter". Once you've found their profile, click the "Message" button and send them a direct message.

Newsletter subscription

Finally, another great way to find a blogger's contact information is to subscribe to their newsletter.

This can be done by visiting their website and entering your email address into their newsletter subscription form. Once you're subscribed, you'll often receive emails with the blogger's contact information (email address or social media profiles).
Subscribe to their newsletter

#5. How to Contact Bloggers

Now that you have a list of bloggers and their contact information, it's time to start reaching out to them.

When reaching out to influencers, it's important to personalize your message and explain why you think they would be a good fit for your business. It's also important to keep your message plain and simple — no one wants to read a long, rambling email.

And finally, don't be afraid to follow up if you don't hear back from the blogger. A lot of times, influencers are busy, and they might not see your initial message.
Here are some points to keep in mind when writing a message during your blogger outreach campaign:

  • Spark curiosity
  • Use blogger name
  • Be sincere
  • Use your best content
  • Thank for the time

✔️ Spark Curiosity

In your message, it's important to pique the bloggers' curiosity, so they're more likely to read your email and respond to your request.

To do this, you may ask a question that's relevant to their blog or their audience. For example, if you're reaching out to a blogger who writes about fitness, you could ask them "What are the biggest fitness mistakes people make?"

Or if you're reaching out to a blogger who writes about personal finance, you could ask them "What are the biggest money mistakes people make?"

Asking a question is a great way to get the blogger's attention and make them want to learn more about what you want to say.
Moreover, you can use action words that help in creating curiosity, emotion, and excitement to encourage compel action. Important note: don't forget to test subject lines by resending your email with updated subject lines to those who didn't see it the first time.

Choosing appropriate subject lines for your emails is going to be much more efficient with Serpstat's Keyword Research tool. There is such a feature as Search Questions. It allows you to choose your title based on real questions users ask on search engines and have better options for catching their attention.
Serpstat's Keyword Research tool. Search Questions.
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✔️ Use Blogger Name

When you're writing your message, be sure to use the blogger's name. This personalizes the message and makes it more likely that they'll read and respond to it.

For example, you could say, "I loved your blog post about the biggest fitness mistakes people make. I have a similar post that I think your readers would love."

Or you could say, "I was reading your blog and I noticed that you haven't written anything about X topic. I have a post that I think would be perfect for your blog."

Using the blogger's name shows that you've read their blog, and you're familiar with their work. This will make them more likely to respond positively to your request.

✔️ Be Sincere

When you're reaching out to bloggers, it's important to be sincere in your requests. Don't try to trick the blogger or hide your intentions — be upfront about what you're looking for and why you think the blogger would be a good fit for your business.

For example, if you're looking for a guest post, you could say, "I was reading your blog and I noticed that you haven't written anything about X topic. I have a post that I think would be perfect for your blog."

Or if you're looking for an interview, you could say, "I'm a big fan of your work and I would love to hear more about your story. Would you be interested in doing an interview?"

Being sincere shows that you respect the blogger and their work, and it will make them more likely to respond positively to your request.

✔️ Use Your Best Content

When you're reaching out to bloggers, it's important to use your best content. This means writing a well-written, interesting, and informative email that will make the blogger want to read more.

It also means including links to your best work — whether it's a blog post, an article, or even a video. This will give the blogger an idea of your work and help them decide if they want to collaborate with you.

✔️ Thank For The Time

Finally, it's important to thank bloggers for their time. This shows that you respect them and their work.

For example, you could say, "Thank you for taking the time to read this email. I hope you have a great day." Or you could say, "Thank you for considering my request. I appreciate your time and I look forward to hearing from you soon."

It's a small but essential gesture.
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Blogger Outreach Templates

There might be different reasons you are doing blogger outreach. Depending on your goal, you may use different blogger outreach templates.

Here are some blogger outreach templates you can use for different situations:

  • Asking for a guest post
  • Asking for an interview
  • Asking for a link
  • Asking for a review

  • Asking For a Guest Post

If you're looking for a guest post, you could say, "I was reading your blog and I noticed that you haven't written anything about X topic. I have a post that I think would be perfect for your blog."

Here's a template you can use to land a guest post opportunity:

Hi [ blogger name ],
I was reading your blog and I noticed that you haven't written anything about [ topic ]. I have a post that I think would be perfect for your blog.
[ Include a link to your post ]
I think your readers would love this post and I'm confident they would find it valuable.
If you're interested, I would be happy to send over the full article for your review.
Thank you for your time and I look forward to hearing from you soon.
Sincerely,
[ Your name ]

  • Asking For an Interview

If you're looking for an interview, you could say, "I'm a big fan of your work and I would love to hear more about your story. Would you be interested in doing an interview?"

Here's a template you can use to land an interview opportunity:

Hi [ blogger name ],
I'm a big fan of your work and I would love to hear more about your story. Would you be interested in doing an interview?
I think your readers would love to hear more about your story and I'm confident they would find it valuable.
If you're interested, I would be happy to send over a list of questions for your review.
Thank you for your time and I look forward to hearing from you soon.
Sincerely,
[ Your name ]

  • Asking For a Link

If you're looking for a link, you could say, "I was reading your blog and I noticed that you have a post about [ topic ]. I also have a post about that topic that I think would be a great addition to your blog."

Here's a template you can use to land a link opportunity:

Hi [ blogger name ],
I was reading your blog and I noticed that you have a post about [ topic ]. I also have a post about that topic that I think would be a great addition to your blog.
[ Include a link to your post ]
I think your readers would love this post, and I'm confident they would find it valuable.
If you're interested, I would be happy to send over the full article for your review.
Thank you for your time, and I look forward to hearing from you soon.
Sincerely,
[ Your name ]

  • Asking For a Review

If you're looking for a review, you could say, "I noticed that you're a fan of [ type of product ]. I have a new [ type of product ] that I think you would love. Would you be interested in trying it out and writing a review?"

Here's a template you can use to land a review opportunity:

Hi [ blogger name ],
I noticed that you're a fan of [ type of product ]. I have a new [ type of product ] that I think you would love. Would you be interested in trying it out and writing a review?
I think your readers would love this product, and I'm confident they would find it valuable.
If you're interested, I would be happy to send over the product for your review.
Thank you for your time, and I look forward to hearing from you soon.
Sincerely,
[ Your name ]
These are just some templates you can use during your blogger outreach campaigns. Feel free to edit them according to your needs and personalize them with all the needed details.

Best Blogger Outreach Tools

There are a few different blogger outreach tools you can use to streamline the process:

  • Buzzsumo
  • Pitchbox
  • Serpstat
  • MuckRack
  • Ninja Outreach
  • WHSR
  • Mailshake
  • Crystal Knows
  • HARO
  • BuzzStream
Buzzsumo
As was mentioned earlier, one of the most popular tools is BuzzSumo. It allows you to find influencers in your industry and see what content they've shared recently.

What's more, you can use the "Content Analysis" tool to see what content is performed well in your industry, and then reach out to the influencers who have shared that content.
Pitchbox
Another great tool is Pitchbox, which allows you to automate your outreach process by sending personalized emails to influencers on your behalf. It also allows you to track your progress and see which influencers are most responsive to your outreach.

This is the tool that can be extremely helpful in streamlining your blogger outreach process.
Serpstat
Serpstat is an all-in-one platform that allows you to track your SEO progress and see how your content is performing in search engines. It can be helpful in understanding which of your outreach efforts result in more traffic and engagement.

Also, you can use this tool to monitor backlinks and content quality, find website issues with recommendations for their fixing, and much more.

As for the Backlink Analysis module, here you can use Links Intersect Tool to perform a comparison of the reference mass of multiple domains and find common donors for each site analyzed. This is the way you may hit quality and relevant sites for the placement of links.
Links intersect tool
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MuckRack
MuckRack is great for finding contact information for influencers.

All you have to do is enter the name of the blogger or publication you want to reach out to, and MuckRack will provide you with their contact information. This can be extremely helpful if you're having trouble finding an email address for an influencer.
Ninja Outreach
There's also Ninja Outreach, which is similar to Pitchbox, but it also allows you to track your progress and see who's responded to your requests.

It can help you save time by sending personalized emails on your behalf, and see which influencers are most responsive to your outreach.
WHSR
WHSR is great for finding information about the website of the blogger you want to target. This tool analyzes the site and gives you the location, service provider, and website technology.
Mailshake
Mailshake allows you to automate your outreach process by sending personalized emails on your behalf. Here you can see which influencers are most responsive to your messages.
Crystal Knows
You may also use Crystal Knows in order to find contact information for influencers.

All you have to do is enter the name of the blogger or publication you want to reach out to, and Crystal Knows will provide you with their contact information.
HARO
HARO (Help a Reporter Out) is a platform that allows you to find journalists and bloggers who are looking for sources for their stories.

You can sign up to receive daily or weekly emails with opportunities, and then pitch yourself or your business as a source.

This can be a great way to get exposure for your business, and can also lead to long-term relationships with influencers.
BuzzStream
Last, but not least — is BuzzStream, thanks to which you see which influencers are more likely to cooperate, which can be helpful in determining who's worth reaching out to.

Final Words

Blogger outreach is a powerful way to connect with influencers in your industry and promote your business. By following the steps in this guide, you can make sure that your outreach is effective and efficient. Try using a few of the tools we mentioned to streamline your process, and don't forget to personalize your requests.

Thanks for reading!

Do you have any tips for blogger outreach? Let us know in the comments below!
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