How To Leverage Cold Email To Supercharge Your SEO Strategy
There are countless ways to boost your search engine rankings and crush these goals, but there is one that's not getting enough attention: cold email.
Essentially, you can leverage cold email to find people of influence across all platforms who can potentially be persuaded, enticed, or downright compensated for sharing your brand, message, or product with their loyal following.
Email is the perfect medium for reaching these influencers. Not only does email marketing deliver an average ROI of 4300%, but, according to a Tomoson poll, every $1 spent on influencer marketing yields an average of $6.50 in revenue —that's an ROI of 650%. Combine the two, and you've got a powerhouse tactic.
Let's dive deeper into how you can do this.
Create a rock-solid outreach strategy
Choose any keyword in Serpstat, and you'll find a list of all the top content out there including who posted it, how much engagement it received, and where it ranks. Once you have a name, you can use a tool like VoilaNorbert to find the right email address so you can reach out to the influencer directly.
Once your list of prospective influencers is ironed out, you can then leverage email automation to reach out. For example, the outbound cold email platform Mailshake will provide templates, real-time analysis of your email quality, and, best of all, will track analytics around who opened your email, who clicked links, and more.
Craft the perfect cold email
Carve out time for the follow up
If at first you don't succeed, try again – and again. The follow-up email can be extremely effective in helping you achieve your desired result. One study saw an 18% response rate to the first email, 13% to the 4th, and 27% to the 6th.
With your follow-up emails, you'll still want to prioritize the subject line to maximize open rates. Follow best practices, as stated above, and don't come off as needy. Keep things on an even keel and position your emails as a no-brainer decision for them, not a favor for you.
- Highlight why linking to your site will help their rankings and credibility
- Share why reviewing or highlighting the right product can build trust amongst their following
- Use the newest website builders and SEO audit tools to find their valuable pages and link back to them
- Give them interesting content or data to position themselves as an expert or credible source in their field or industry.
Boosting search engine rankings and maximizing your reach all starts with knowing the right people. Conducting proper research and prospecting relevant affiliate and influencers go a long way towards making your cold email outreach as effective as possible. From there, you've got to craft a compelling message that captures their attention, keeps them interested, and ultimately provides enough value to warrant their promotion and links.
Finally, the real success of this strategy lies in the follow-up. Savvy people are inundated with emails from CRMs and all kinds of platforms, so cutting through the noise isn't always straightforward. Be relentless about following up, and split-test what's working and what's not so you can make your email campaign stronger each time.
What's your go-to email formula for boosting search engine results or reaching influencers? Share your thoughts in the comments below!
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