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How to Reach Influencers: 5 Core Tips for Influencer Marketing Campaign
#1: Monitor influencers' marketing activities using a basic tracker
#1: Monitor influencers' marketing activities using a basic tracker
- Name and email ID;
- Facebook link;
- Twitter handle;
- Status (cold/active/abandoned/for future targeting);
- Date of the last contact.
#2: Remember that blogger outreach is always important
#2: Remember that blogger outreach is always important
- Type your keywords into the search box to the top right;
- A list of categories will come down. Click on the most relevant ones;
- A list of the most powerful blogs from the niche will be generated;
- Add all of these blogs in your tracker.
Once the post is live and has gathered some views, contact these influencers; let them how much you appreciate their work and that you have cited them in your content.
Even if only one of these influencers shares your post, this is sufficient for the first phase of a snowball effect, as one mention will eventually generate more. Then you're on your way to building your own digital power circle.
#3: Snap 'em up on Snapchat
#3: Snap 'em up on Snapchat
- Specific Google searches, for instance, "top 50 Snapchat accounts to follow for Fashion," will yield a lot of valuable information;
- Look for influencers on other platforms, such as Instagram and Facebook;
- Add details regarding identified influencers to your tracker. Watch for them on Snapchat and leave comments when you see something interesting. After interacting with the influencer (or, to put it another way, getting into the influencer's mind space) for a month or so, you can begin with the outreach process, during which you communicate your proposition to him or her.
#4: Make Influencers Look Good
#4: Make Influencers Look Good
Whether you propose an interview podcast, a Powerpoint deck with insights and opinions, a dedicated interview blog post, or any similar digital promotional content, influencers are going to be interested. Since you can create sophisticated web content, such as videos, podcasts, and slide decks, without spending much time and money, the effort is definitely worth it.
Better still, you could conduct a series of influencer interviews in order to create a mega video.
Here are some of the many ways in which you can repurpose content to generate online mentions of influencers that they would love to share with their followers.
- Create YouTube episodes by breaking your video into parts;
- Create a podcast out of your video;
- Create a series of blog posts by paraphrasing the influencers;
- Create a Powerpoint deck and share it on SlideShare;
- Create an infographic with key takeaways and snippets from your interviews with influencers.
#5: Use hashtag search
#5: Use hashtag search
- You get to know influencers who are especially active in your area of interest;
- You can gain insight into the kind of content/ideas that you can create to pitch to these influencers;
- While most platforms don't offer advanced influencer search options, a hashtag search will help you to identify influencers operating in micro-niches.
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