Why Guest Blogging Is Still A Powerful Inbound Tactic
Here are some of them:
Improving your backlink profile
Instead of old-school brand mentions or keyword-optimized links pointing to your homepage or product pages, choose a subtler link building practice. For example, you could use your blog post on a related topic as a relevant resource and link back to it organically. Such strategies boost your chances to secure a link from a reputable site, improve reading experience and, of course, rank higher.
Generating qualified leads
Growing online exposure and traffic
Boosting your brand image and authority
Once they see the value of your guest posts, your readers will want to discover more articles from you and come back to it for more tips. Most importantly, they will start sharing and linking to your posts organically. This is called link earning, and it's a major indicator that your content is truly valuable to the people reading it. Finally, the growing popularity of your posts also means more traffic, leads, and exposure. Once Google sees that your site is relevant to your target audience, it will rank you higher in the SERPs.
Enhancing your brand identity
Getting an invaluable feedback from the community
Rising your social media following and shares
Now, to extend your online reach, you need to boost your social media shares, and this is where guest blogging can help you. Namely, if you're publishing a piece of content on a blog with wide audiences and lots of social media activity, then social media shares will come naturally once your post goes live. To boost your shares, experiment with the types of content. For example, infographics are 3 times more likely to be shared on these channels than traditional articles.
Guest posting not only improves the amount of your posts' social media shares but can also enhance the number of followers. By collaborating with a reputable site in your niche, you're basically getting them to vouch for you and your business. Most importantly, you'll be seen as a highly credible resource in the eyes of their target audience. Just make sure you personalize your contributor profile and include the links to your social media accounts to win people's trust and get them to follow you.
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