|Content Marketing||– 17 min read –||July 17, 2019|
7 Outreach Marketing Tactics That Work Well
Case in point:
In 2018, Lorna Jane, an Australian women's activewear company, ran a blogger outreach campaign to establish long-term connections with bloggers. The company decided to lay a bet on email personalization, so it did research before reaching out to influential bloggers. As a result, the campaign got a 90% response rate.
Wouldn't it be great if you could achieve the same results? The solution seems to be quite simple: research, write your email, send it, and get link juice.
But easier said than done. Why? According to one report by the Radicati Group, an average business user sends and receives 126 emails per day in 2019. This means it takes time, practice, and knowledge to cut through the noise and get your email opened.
Thus, you need to create successful outreach campaigns that get results, and here are seven effective outreach marketing tactics that work well.
Create intriguing subject lines
And if you email someone you don't know for some particular reason, it's even harder to get a reply. Thus, perfect cold email subject lines should be personalized to avoid spam filters: without spam trigger words, false promises, and exclamation points. The main aim of your subject line is to encourage the recipient to open your email.
It's simple. Just make up a creative, compelling, and informative subject line that piques the recipient's curiosity. Check how I did it when reaching out with a guest post submission:
Once you help someone solve problems first, they feel obliged to return the favor. If you've mentioned a problem on the website, it's a great chance to inform the blog owner about it, and therefore and provide value. Moreover, you can get a backlink in return.
For example, it's a great idea to find broken links and share your replacement link suggestion. Shaurya Jain, the founder of Attention Always Linkbuilding, claims that he gets great results with this tactic:
Research to personalize
It's the era of email personalization: One Evergage study shows that personalization helps 61% of marketers achieve a superior customer experience and 96% of companies customize emails to advance customer relationships and improve email marketing performance.
Pete McAllister, the founder of Outreachpete, proves that this tactic works:
Offer an opportunity to get a benefit from you
Here's how it works:
One day I got a guest post invitation from a good website (DR 71). As a guest author, I was honored to write for this blog, so I offered the blog owner to build backlinks to his site to return the favor. As a result, it was mutual collaboration:
Ask for feedback about your work
To get results, it's important to approach blog owners for feedback the right way. You need to collect and implement feedback properly, especially if you reach out to busy people. The more popular people are, the harder it is to get a reply from them. They are too busy to respond to every email that arrives in their inboxes.
Finding common ground is a proven way to interest a person in having a meaningful conversation even if you want to contact Neil Patel. Just look at the example below:
Become a guest author
Let's take Olga Mykhoparkina, the CMO at Chanty, for example. Publishing content on top tier websites like Entrepreneur and Hubspot, it's no wonder she also believes in the power of guest posting.
Collaborate with influencers to get an intro
The solution? Get an intro. As specified in the Digital Intelligence Today report, 92% are more likely to trust recommendations from people they know, so asking a partner for an intro is a great way to avoid getting buried in the inbox.
Let's take a look at the example below:
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