This site uses cookies and other tracking technologies to make possible your usage of the website, assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide better user experience.

By using the website, you agree to our Privacy policy

Accept and continue

Report a bug

Cancel
3697 21 2
Marketing 4 min read August 27, 2019

Interview With Georgi Todorov: Powerful Linkbuilding Tactics

Interview With Georgi Todorov: Powerful Linkbuilding Tactics

Stacy Mine
Editor at Serpstat
Recently we were happy to have Georgi Todorov — the author of the Actionable Link Building Training — as our Twitter chat guest. He answered the questions of our channel members on the topic Powerful Linkbuilding Tactics. In case you missed the chat, you can read this article :)
Q1:
How do you identify if it's a high-quality link? Which factors do you consider?
Georgi Todorov:
The most important questions that I ask myself are:

  • Is this website (I'm getting the link) a brand? Like for instance Serpstat, that's a real brand. A PBN site is not a brand.
  • Does the website have traffic from different sources? And most importantly, does the website get organic traffic?
  • Is that site relevant to my niche?
Those are the most important things you should look into. Metrics like DR, DA, TF, DS(Domain Score by Ubersuggest) — all those metrics mean nothing if the site is not a brand, doesn't get organic traffic and if it's not relevant to your niche.
Q2:
How to get top-level links with content marketing?
Georgi Todorov:
Content marketing begins with content creation. You can't make an effective content marketing campaign with just any content.

Let me give you some tips how to apply content marketing in your strategy even if you have 0 budget. First, you need to find those sites that are linking to content which mentions them.

For instance, there are many huuuuge sites that have "Press for us" page, and in that page they link to almost any site which mentioned them. Invite specialists from those brands for a roundup interview and they'll link back to you.
Q3:
How can you use a reclamation of links' approach?
Georgi Todorov:
Link reclamation and unlinked mentions are both great link building methods. BUT it's not for everybody... If you're a small business and you don't get mentioned often, then it's useless. It's great for big brands with a lot of online presence. Or for those who are doing an PR campaign at the moment.
Q4:
How can visuals boost your link-building? Which visuals do you use?
Georgi Todorov:
Infographics are still working in many niches, if you manage to create an interesting infographic with a lot of information then you have high chance of getting links. Also, you'll need to research and find bloggers who will be interested in the infographic. There are many affordable Infographic creation services. For instance, easel.ly turn blog posts into infographics for just $50!

Research, find relevant targets — reach out to them and offer them your infographic. Follow up — tell them you're writing a post along with the infographic. Follow up 2 — you're creating an infographic excessively for them!
Q5:
Share your 3 top link-building tactics which worked best for you!
Georgi Todorov:
1. I stick to Guest Posting because it's very easy to scale. And you get many other benefits besides from the links.

2. Creating linkable assets as well. There are niches where 99% of guest posts are paid and you need to create linkable assets to get links. Or all you'll hear is "what's your budget", "we accept only sponsored posts". :(

3. Last but not least - Building Relationships, actually the best link building method is relationship building. Just mentioning each other in your guest posts can bring you 10-20 links per year from just 1 connection...easily :)
We hope that this chat was useful for you! If you have more questions, you can contact Georgi and follow him in Twitter :)

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 2 people on average 4.5 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?

Awesome!

To complete your registration you need to enter your phone number

Back

We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

Name

Email

Phone

We are glad of your comment
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время

Invite
View Editing

E-mail
Message
Optional
E-mail
Message
Optional

You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits