Your Go-To Strategy To Boost Your Affiliate Profits
Now, let's go through the process of building your very own strategy that will take your profits to the next level.
How to boost your affiliate profits in 4 steps
Build your audience
Having your own website with some traffic makes it way easier to sell affiliate products. That's why we recommend that you first focus on earning blog readers, email newsletter subscribers, social media followers, or everything at once, and then sign up for affiliate programs.
If you've been doing affiliate marketing for some time now, it's likely that you already have a blog, account on Twitter, or/and an email list. We'll also dare to guess there's still a place for improvement.
So, whether you'll need to build an audience from scratch or adjust your current strategy, here's what you should consider:
Having specific topics that you focus your content on will help you attract and retain your audience. A blog that covers healthcare, fashion, tech, and other topics at once won't win any audience segment.
By sticking to a specific niche, you'll spend less time and effort trying to cut through the noise typical for more generic categories.
We're sure there are tons of well-paid programs in the cooking and kitchen industry. We also know there's an insane competition in this industry. That's why smart affiliate marketers choose to specialize in particular topics, like coffee, vegan products, wine, etc.
For instance, Marco Baatjes shares coffee recipes and reviews of coffee makers on his website called Caffeinated Face. Marco partners with various industry brands and earns decent commissions from sales that his website content drives.
Who are these people who might be interested in buying from companies that you partner with?
Let's say you run a blog where you publish marketing guides for small businesses. You're going to create a review of landing page builders that small business owners might want to test out. If you sign up for Instapage's affiliate program, you'll earn up to 50% commission per sale. As the tool costs $199 a month, this might be a lucrative deal. Now, let's get back to your target audience. Chances a small business owner will invest this much in a tool are incredibly low.
You'll get way better results from promoting a cheaper product that fits your target audience's needs. Even though your commission per sale won't be so high, the whole campaign will be way more profitable.
What's there in your content that makes people sign up for your newsletter or follow you on social media? Leverage your experience or interests to create content that attracts the relevant audience.
Don't forget to publish content that adds real value to your website visitors. If you focus on product reviews, make sure you also highlight the disadvantages of tools being promoted. Your readers understand that everything has its pitfalls, and they'll appreciate your transparency.
Whatever topics your focus on, make sure all your website pages and blog posts are optimized for search engines. By doing this, you'll ensure that your website will be delivering traffic in the long run, allowing you to scale your affiliate marketing campaigns.
Before you start working on your next post, or collecting topics for your upcoming newsletter, take time to do simple keyword research. Answer The Public will show you the most popular search questions related to your keyword(s):
Use special offers
Exclusive deals boost your authority (when you say you've brought an offer in partnership with a successful brand, it sounds like it's worth attention) and increase conversion rates.
Here's a very relevant example of the Serpstat review provided by Robbie Richards. Along with guiding his audience through Serpstat features, Robbie shares an exclusive offer – his readers can get unlimited access to the platform for 7 days using his promo-code.
Run paid campaigns
Utilizing paid traffic channels allows you to improve traction, reach the most relevant audiences, and drive more sales.
It's not uncommon for affiliate marketers to earn a significant part of their income by running ads on Google and Facebook to promote affiliate products.
Pitfalls? There are lots of drawbacks to this approach:
Not sure you want to give it a try? Luckily, there's an alternative. Native advertising is getting more and more popular among affiliate marketers. The method involves running ads that match the look and feel of the editorial content of websites they're served on.
You can find native ads on news outlets, like HuffPost or CNN, and online magazines, like Vogue and Eater. However, you don't need to have direct partnerships with these websites to display your ads within their feeds. All you need to do is launch campaigns on native ad platforms, such as Taboola, Outbrain, etc. These platforms already have their widgets served on their publishers' websites.
We at Joinative have been helping affiliate marketing experts grow their profits with targeted native ad campaigns and have witnessed lots of success stories.
Here are a few formats that have proved to work well for affiliate marketers on native:
Explore different channels
Take platforms like Quora, Reddit, or Pinterest. Quite a few marketers are already taking advantage of these, but the competition isn't overwhelming yet.
Quora is probably one of our most favorite channels. Here you can answer people's questions, add value, and market your products at the same time.
Although Quora doesn't allow affiliate links, who said you couldn't link to your blog posts where you have them? Charlie Moritz runs a YouTube channel where he talks about coffee and promotes relevant products. In his answers on Quora, you can always find links that lead to videos below which there are links to coffee machines and other gear from Amazon.
First of all, it's an FTC-mandated practice. You'll break the law if you don't make it clear you earn commissions for sales made through your links.
Moreover, it builds trust. Everyone understands why you spent the time to create another comprehensive list of some 'must-have' products. But when you're transparent, your audience won't feel you want to cash in on them.
It's time to make more money
Whatever techniques you build your affiliate marketing strategy on, keep your audience in mind, and the result won't be long in coming.
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