10 Tips to Train a New SEO Team

The best way to ensure your team gets the education they need is by scheduling training sessions in advance. Of course, the schedule will depend on the goals and the topics that should be covered during the year.

For example, you might want to deliver introductory training to new team members over the whole week or host bi-weekly training sessions to keep everyone on track with the latest changes in processes and tools.

Or perhaps, you want to host sporadic training, say quarterly or biannually, to reinforce key concepts and specific skills crucial for each employee on your SEO team.

Creating measurable goals to track progress and reward employees who exceed expectations is essential to the success of your SEO training program. Make sure everyone on your SEO team knows what they are supposed to be doing, why they are doing it, and how they can improve their performance in training.

Start your first training session with a discussion about your company's SEO goals, how those goals fit into your overall business strategy, and how each of your new team members can help your company achieve them. 

After discussing the goals with your team members, you can set tasks using special platforms. This process may be easier with Serpstat and its templates. This is where you can make a list of tasks for your team, adapt them to your goals and work together on your projects.

An essential part of any training program is establishing accountability and evaluation methods. If you don’t have an evaluation system, you won’t know if your team members benefit from the training or what areas they still need to improve.

Here are a few accountability and evaluation methods that you can implement in your SEO training program:

If you want your team to work efficiently and achieve your company's SEO goals, you must provide them with everything they need to do their jobs well. That includes training and mentoring opportunities to ensure they have up-to-date software and access to specific SEO tools.

Search engine optimization tools can make all the difference when you're trying to understand what's going on with your website.

Even though there is a wide variety of tools, everyone in your SEO team must use the same toolset to share data and stay up-to-date with all the info needed.

Here are some of the most helpful SEO tools you should consider adding to your essential SEO toolkit:

If you want your team to do a good job, give them some freedom to do what they think is best and empower them to make decisions on their own. This will help build trust and loyalty among the team members.

Delegating responsibility means empowering people to take the initiative and express themselves creatively. It's not about telling them what to do, but rather about telling them what needs to happen and then giving them room to figure out how to achieve those goals in their own way. This kind of freedom will help your team members feel more invested in their roles, which means they'll be more motivated and productive while working together toward common goals.

This might seem obvious, but many people fail to realize that delegating tasks isn't just about making someone else do them for you. Instead, it's about using the expertise of others on your team so that they can become more valuable to the company. 

Despite all of that, if you want to work more efficiently with your SEO team, you need proper tools. Even though everyone on your SEO team should have enough freedom to fulfill their responsibilities without constantly seeking your approval, you'll need some system to ensure everyone is on track with their tasks.

Serpstat allows you to use multi-user mode with one account to manage your teamwork. With this service, you can:

• automate repetitive processes;
• focus on high-value activities;
• protect your reputation by limiting access rights;
• track project performance across multiple projects and users. 

Click the button below, and one of our specialists will be happy to provide you with all the information needed!

SEO is a team sport — and like any other sport, the players need encouragement and recognition for their efforts. So if you want your team to succeed, ensure they know when they do well.

One of the most important things you can do as an SEO manager is to give credit where it's due and celebrate the wins of your team members. If someone comes up with a great idea or makes an impactful discovery, give them credit for it, celebrate it, and share it with the rest of the team. This will motivate them to work harder in the future, which will further improve your rankings.

One of the best ways to train your SEO team is by attending conferences and seminars. These events are held worldwide, so it will be easy for you to find one hosted near your company's location that fits into your schedule.

Attending these events is an excellent way to educate yourself and your team about new trends and best practices in SEO. It's also a great way to network with other professionals in the industry. If possible, try to attend these events at least once every quarter or month.

Watching webinars is another excellent way for your team members to learn about new techniques and strategies in the sphere. In addition, these webinars are usually less costly than in-person seminars and live events, and they are a great option if you manage a remote team or are on a tight budget.

Whether running a digital marketing agency or looking to make money from online blogging when training your SEO team, the key to success is to set goals and then go above and beyond those goals. 

So, here are a few more tips to help you make the best out of your SEO training program:

✔️ create a culture of sharing what works and what doesn’t work;
✔️ train by doing — show team members how to do something instead of just telling the main steps;
✔️ focus on the bigger picture instead of just keywords and rankings;
✔️ never stop testing and improving!

These are also proven ways to successfully teach your new SEO team how to sell the benefits vs. features. Ultimately, the benefits of your team experience may become the real selling point.

By the way, Serpstat team has recently launched the Email Training Course to help you master all the tools of the service. The platform is designed to conduct a comprehensive website analysis, collect keywords, perform keyword clustering, rank tracking, analyze backlinks, carry out a technical site audit, analyze competitors, and more.

Subscribe to the newsletter via the link below, receive 10 emails with a brief overview of the platform opportunities, and level up your knowledge in SEO!

SEO is extremely fast-paced and ever-changing. Therefore, you must constantly change and update your strategy to stay relevant in Google searches. 

The problem with this is that it can be difficult for everyone in your team to keep up with the changes, especially if you're hiring new team members who aren't familiar with your company's best SEO practices. That's why developing an effective training program for your new SEO team members is crucial to your business's success. 

We hope this guide has provided you with enough insights to prepare a powerful and effective SEO training program for your SEO team!