How Much Will The Daily SEO Toolkit Cost: Guide For Pros And Newbies
In this article, I will tell you about the tools that you definitely cannot do without, and at the end, I will name several handy and interesting services that help me solve non-standard SEO tasks.
There is a wide range of services and tools on the market. Their field of activity is highly competitive. In this regard, developers are actively working on services in an attempt to defeat rivals. Therefore, it is quite tricky for beginners to choose the optimal set of services that will simultaneously provide all possible assistance and not cost an arm and a leg.
Let's examine a list of tools that an ordinary specialist needs for daily work. All services have features and differ in functionality. Therefore, I will consider them in the context of these features.
Basic tools
Site analytics
Price: free.
Main features:
Price: free.
Main features:
Price: Free when monitoring up to 50 sites.
Below is an example of a site unavailable notification:
Price: free.
Site audit
This also includes checking for many other parameters, which require a separate article to describe with a technical website auditing program. There are many desktop applications and online services that allow you to conduct a quality audit. Screaming Frog and Netpeak Spider remain the main competitors among desktop applications.
Price: $15 to $79 per month, but there is a Freebie version.
Main features:
Price: £149/yr, but there is a limited free version.
Main features:
With Serpstat and Semrush you can:
Multifunctional SEO platforms
However, it is convenient for webmasters to use one service where everything is at hand. Therefore, when cloud technologies appeared on the market, new generation services began to appear. They combined all the functionality necessary for the optimizer.
Price: from $69 to $500 per month; has a limited free subscription plan, and you can also buy an advanced version for the needs of a large company.
Main features:
Price: from $100 to $400 per month.
Main features:
Serpstat has undergone a lot of changes over the past months and the tool provides extensive functionality for website promotion.
Price: from $99 to $999 per month.
Main features:
Many users are unhappy that Ahrefs shows volume and CPC starting with the Professional plan. It costs $179/month, which is too expensive for many novice SEOs. You cannot do without volume; otherwise, you risk turning the database of keywords into a dictionary.
Keyword research
Price: Free, but to get accurate data on the frequency of keywords, you need to run ads in Google Ads.
Price: from $69 to $400 per month.
Sample reports:
Positions tracking
Price: from $49 to $129/month.
Price: from $49 to $199/month.
The analysis showed that Ahrefs is slightly inferior in Serpstat and Semrush functionality since Ahrefs focuses on analyzing backlinks. At the same time, Serpstat and Semrush provide a wide range of operations in addition to backlinks.
Working with content
Price: from $18/month to $67/month
Main features:
Price: free, but there is a premium account with a more complex verification algorithm.
Main features:
Extra tools
The list is endless. To not do it all manually and not waste all your time on a routine, you need regular expressions. The easiest way to do this is to use text editors such as Notepad ++ (for Windows), SublimeText (for macOS).
Price: free.
I highly recommend learning the right formulas and using Google Sheets consistently.
Price: free.
Advanced toolkit
Also, using this service, you can monitor changes on the site. Every day the robot goes through the site's pages and compares them with those that have already been saved in its database. Thus, if the developer has closed the necessary pages from indexing or your Title tag is no longer displayed, you will always know about it thanks to this tool.
Price: from $9 to $69 per month.
Main features:
Price: from $200 per month, you can get a lot of data in the free version.
Main features:
Price: from $10 to $40 per month, there is a free version.
Main features:
Price: free.
Price: from $60 to $200 per month.
Main features:
Price: $197.
Main features:
Price: the starting period is free, but after reaching the limits, the cost will depend on the data amount.
Main features:
Bonus
Conclusion
A beginner SEO specialist can easily get by with free packages of a basic set of services. Everything will depend on the tasks of the SEO itself, the goals of the campaign, the market for which it works, and even the stage of product development. Therefore, the need for new services will depend on the awareness of what functionality and indicators you are missing. And even if you are a confident Senior, this does not mean that you need all these services.
If you question how much an SEO specialist's profession can potentially result in, the estimated maximum is $2856/month. But I would like to draw your attention to that this amount is calculated only for those services that have fixed prices.
In any case, it's up to you. The above list is not a constant. It contains both interchangeable and unnecessary services for specific niches. And this article was created only to save your time and help you determine your needs.
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