|SEO||– 13 min read –||November 22, 2018|
How To Learn SEO And Become A Pro: Asking Experts
Every SEO beginner should start somewhere, so let's start with the books we consider the best for learning Search Engine Optimization:
What are the best SEO books?
The Art of SEO
In the book The Art of SEO (by Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin), four SEO experts give you guidelines and techniques that'll help you build a comprehensive SEO strategy.
The book is regularly updated to keep up with recent changes in search engine optimization, e.g. new ranking methods involving user engagement and social media, and effective basic-to-advanced tactics.
Marketing in the Age of Google
Marketing in the Age of Google by Vanessa Fox is a practical guide to exploring the power of online search for your business. This book is non-technical, so you'll find interesting facts about search marketing and proven methods to implement at your business.
SEO for Dummies
This comprehensive Search Engine Optimization all-in-one for Dummies guide by Bruce Clay is essential for everybody who wants to get effective website promotional tactics and tools. Ten separate books provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.
SEO 101: Learn The Basics of Search Engine Optimization
Search Engine's Journal's guide SEO 101: Learn The Basics of Search Engine Optimization is a perfect way to learn SEO, as it is useful for both beginners and those who want to refresh their knowledge. The guide covers the basics of how SEO works and why it's so important.
SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization
SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala is a guide for you to learn how to attract followers and leads by building a community around your content. This book has a pack of free tools, useful hacks, case studies, examples, and actionable tips.
What do experts think?
If you find a blog post explaining the benefits of X over Y, actively seek an article looking for the benefits of Y over X, and always look to see how that applies to your specific situation, and always be prepared to question things. By this I mean that SEO best practice is subjective to the situation, and how you get a site from A to B (B being performing great) might not always be the same route. However, techniques deemed as black hat I would make note of (so you know what they are), but not implement. As described by Jeremy Knauff in this article:
Our industry has a sometimes well-deserved black eye because those who lack integrity often choose black hat tactics for a short-term win and quick profits. Avoiding tactics that put clients at risk of a penalty requires unwavering integrity at all times. Anything short of that exposes the client to potentially catastrophic loss and further damages the reputation of the entire industry.
A lot of SEO books are out of date the minute they're published, but one for me that still has a lot of the basics explained well is The Art of SEO by Eric Enge. Aside from that, the best books that have served me well and helped me improve my thinking around situations are Purple Cow and Tribes by Seth Godin, Thinking Fast & Slow by Daniel Kahneman, and Predictably Irrational by Dan Ariely.
So this is where beginners need to rely on other sources of education to learn how to do SEO?
The best way to accelerate your SEO knowledge (and focus) is to join a structured course. Shameless plug, but I recommend checking out Gotch SEO Academy.
I've learned over the years that you can skip years of struggle trying to learn a new skill when you invest in training. I went through this process when I was trying to learn Facebook ads. I spent months stubbornly trying to figure it out on my own with very little success. Then, I decided enough was enough and enrolled in a Facebook ad training course. Within a few weeks, I was already running profitable ad campaigns.
To this day, I refuse to try to learn anything on my own without first seeking out a quality course or someone who has been through the struggle. There is no better leverage than to learn from someone who has more experience than you do.
Some of the key topics that you should start learning are:
- SEO basics
- Keyword Search
- On-page SEO
- Off-page SEO
- Creating Backlinks
Once you have gained a basic understanding of these SEO topics, the next step is to practice. There are several free SEO tools that you can use to practice and build your SEO skills.The Google Search Console is one such tool that you can use to measure and improve your website's SEO performance. You can refer to their help page to read the guidelines on how to use this tool to boost your SEO. Use these tips and get started on your journey to becoming an SEO expert.