Koray Tuğberk GÜBÜR

This article explains Google's perception of authors, author entities, their contribution to Google's concept of expertise, and Google's previous inventions, designs, and researchers, along with experiments for authorship integration to the author ranking.

In this case study, we will see that in two months a web entity will not win the Google Core Algorithm Update. The causes of a sudden increase in organic traffic and the effects of Core Algorithm Update are transferred scientifically, showing successes and failures.

Let's see how to analyze an example of SERP with Python to understand the search engine's perspective better. You will see Topical Search Engine features and other ways to understand different SERP groups and categorize the docs on the SERP according to various data points.

This article is the final part of the Unibaby SEO case study. In 3 pieces, I have put our successes and failures together with SEO theories and brainstorms.

The first part is primarily focused on technical and analytical SEO elements and search engine theories and principles. We will examine the Unibaby project, and I will explain the most pressing problems identified and the processes we followed to resolve them.