Start Exploring Keyword Ideas

Use Serpstat to find the best keywords for your website

16732 2 1
SEO 29 min read January 29, 2022

Best Tools For SEO That Will Boost Your Rankings: The Complete List [2022 Reviews]

best seo tools
Автор статьи о продвинутых инструментах Serpstat
Editorial Head at Serpstat
SEO is more important today than ever before―its tools help collect data and alerts about your website's overall health, success, and growth opportunities. How?

All it takes is the right tools.

This article shares both free and paid but tried-and-tested SEO ranking software grouped by category that will help you gain the upper hand and add hours back to your week.

What are SEO tools, and why use them?

SEO isn't a set and forget task. As the world of online search changes dynamically, there is a variety of tedious SEO chores that must be performed regularly to secure a position at the top.

SEO tools are no magic buttons to guarantee your site a place on the first page in search results, but gimmicks that turn time-consuming tasks into one-click SEO activities. From keyword research and data analysis to rank checking and link-building, SEO tools help visualize how your SEO strategy is performing and adjust on time.

The best professional SEO tools provide reports with clear-cut data on your site's strengths and weaknesses, where your business falls behind the competition, and highlight areas with the greatest untapped potential.

But wait, there is more:

If you've taken on several SEO projects or you're managing several businesses, such tools help run each site's audit on the go. Forget manual analytics and that sinking feeling of possible mistakes resulting from manual data entry. Such inaccurate reports cost time and money.

Tools for SEO, either free or paid, open new opportunities for fast, sufficient, and quality research and analysis for SEO experts and beginners.

Without further ado, here's our carefully selected best online SEO tools list.

Best keyword research tools for SEO

If you are looking to determine new profitable niches for your business and find related markets, keywords research is your first destination.

Conversely, such tools help investigate what queries online surfers use to find relevant offerings and thus drive the targeted traffic to your site using the most appropriate keywords.

What are the SEO tools to run decent keywords research?
google keyword planner
The official free tool from Google starts our SEO tools list as ― well ― that's the only resource that brings data straight from the horse's mouth. Many find the tool useful in finding new keyword ideas, though based on up to ten seed keywords.

However, there are certain limitations. To access data about exact keywords search volumes, you'll need to launch an ad campaign.

Need to optimize for Bing? Then, make sure to use Bing Keyword Planner for higher optimization results.
serpstat keyword research tool
Serpstat boasts the largest keywords database for Google and Yandex that accounts for over 6 billion keywords. After quick registration with social login availability, you get to delve into the ocean of keywords for your content and ads.

Impressively, such well-known professionals as Neil Patel, the Digital Marketing Influencer, and Brian Dean, the Founder of Backlinko, suggest Serpstat's Keyword Research Tool. They note that the platform can even help you find keywords that bring up featured snippets!

Noticeably, Serpstat supports its users in all possible means. So if you have doubts or questions, you can always request a personal demonstration and receive more details on how to use the online SEO platform to improve your keywords strategy.
Would you like to learn how to use Serpstat to boost your results?
Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
answer the public
With few free daily keywords searches available, you'll need to upgrade to Pro to investigate keywords more elaborately.

This is one of the tools for SEO that pulls questions that online surfers ask from Google's autocomplete results. The well-visualized and intuitive user interface of the platform makes it extremely helpful for generating new topic ideas.
google trends
If you've ever wanted to see how the users' interest in a specific keyword phrase changes over time and make relevant predictions, Google Trends comes in handy.

The tool displays graphics that wax and wane over a specified period. Additionally, keyword interest for selected regions can be checked, as well as areas with most and least likely searches.
keyword surfer
The next solution in our SEO tools list is Keyword Surfer. The tool started as an extension for the Chrome web browser and grew into a paid SAAS solution. It is designed for content strategists, copywriters, freelancers, and bloggers.

Keyword Surfer's algorithms help generate a content plan specifically for your domain and niche. Besides, the platform offers content guidelines and can even run content audits. It makes suggestions that will help your page move to the top 10.
If your goal is to extract keywords from Reddit, then this free resource can do the job ideally. All you need to perform is start typing the name of the subreddit of your interest. Then, select the most relevant suggestion from the auto-generated ones. You'll be presented with a variety of keywords and their monthly search volume.

Additionally, the tool provides the ability to overview the context for each keyword and the chance to export data conveniently for further management and usage.
keyword hero
We've shortlisted Keyword Hero for our SEO tools list as it allows replacing the "not provided" metric that Google Analytics often returns with real search keyword results ― all done right in Google Analytics. Handy, right? Meaning, you do not actually need to navigate anywhere else to do your keyword research.

It's a subscription-based platform with a freemium model. And if Google Analytics is the place where you spend hours (not minutes), this is certainly one of the tools for SEO that is worth giving a try.
Acquired by Neil Patel, the tool does not stand still and has a bunch of exciting things to offer.

Yet, the transformation of a used-to-be free SEO tool into a paid one (though with free trial and version) has dented the lie of the land for this one of SEO best tools.

Nonetheless, Ubersuggest provides great insights that cover multiple SEO aspects, including content ideas and keyword suggestions.
semrush keyword manager
The last but not least tool on the list is the Keyword Manager by Semrush.

The tool for SEO offers convenient filters to display exactly what you are looking for. For example, keyword variants or questions that contain an entered query.

Plus, it enables you to export keywords from competitors into a separate spreadsheet or conveniently keep them within the Keyword Manager.

Best on-page SEO tools

Suppose you do not want the competition to sail past your brand in the SERPs. In that case, it's critical to optimize how Google and other search engines interpret content on your site destinations by running a technical audit of a page. Furthermore, any possible errors that prevent a page from successful ranking must be detected and eliminated.

SEO ranking software is tailored to meet the purpose, i.e., well optimize the selected keywords and encourage search engine crawlers to rank your pages higher.
On-page SEO analysis tool by Serpstat
Your page is perfect in terms of keywords optimization and their density, but it still lags behind, correct? Then probably, there are SEO issues that don't let this page breakthrough to the top, and that's where the tool by Serpstat pitches in.

The SEO tool checks your page for errors and suggests recommendations on how to correct them. Moreover, the platform allows you to carry out a head-to-head comparison of your page with the analogous competitor's one and check the optimization level.
This free tool is a SERP simulator. It allows you to preview how a page will look like in the search results. For that, you'll need to fill in the required fields correspondingly (title, URL, metadata).

Additionally, this tool will notify you if the entered title and meta description are too long so that you can adjust those tags accordingly.
Google’s Rich Results Test
If you're having doubts about which rich results types Google finds on your page, don't hesitate to test either your page code or URL to find out.

Besides, this free tool from Google displays errors if any and can even give you suggestions on what structured data can be improved.
Schema Markup Generator by MERKLE
Merkle offers a feasible workaround to schema markup generation. With the help of their tool, you can build structured data markup in the JSON-LD format. For that, you'll need to specify the type of markup you want to generate and fill in the form correctly, and then copy-paste the code straight to your website.

Thus, with the tool, you do not need to be a developer to add such schema markup as FAQ, product, or local business to your sire. All can be performed in a couple of mouse clicks.

To alleviate any concerns, you can always check the validity of such data using the Google Structured Data Testing Tool.
This tool for SEO uses about 100 website data points to evaluate a page's effectiveness. It will run the analysis and give grades and suggestions on what should be done to rank better in the SERPs.

SEOptimer has a freemium model and a pro version to meet SMB's and larger enterprises' needs.

Best backlink checker tools

No secret that backlinks are one of the top three ranking factors.

If we take SEO tools ranking, these platforms are found to be one of the most effective means to increase your site's position in the search engine results pages.

Moreover, link-building tools help generate high-quality backlinks and thus promote your website more efficiently and generate new leads.
Serpstat Competitor Backlink Analysis Tool
Equipped with this tool, you can monitor any site's backlinks and run head-to-head comparisons of backlink profiles. It will let you identify unique high-quality backlink donors that your site could potentially benefit from.

Alternatively, the Competitor Backlink Analysis tool helps you find low-quality backlinks that influence your site's ranking negatively and avoid possible search engine penalties at worst.
Moz Link Explorer
Moz's tool helps you explore link metrics for any website and identify their Page Authority (PA) and Domain Authority (DA) conveniently. While you won't receive the required data right off the bat ― a form with many input fields and two-step verification is ahead―the game is worth the candle.

With the tool, you can benefit from checking broken links to your site and Spam Scores of backlinks, analyzing anchor text, discovering new and lost links, and more.
Ahrefs' Backlink Checker
And here's another SEO tools ranking solution with a free version for your consideration. The tool is known to pull data from one of the largest backlink indexes.

The free version of this backlink checker does not limit the number of daily checks, but the view is restricted to the top 100, you'll need to upgrade to access some extras.

Distinctly, the tool allows you to overview fluctuations of backlink profiles, which you may find convenient.
This tool will clearly articulate where you are earning your backlinks and where the highest quality links come from. The tool will also show the number of referring domains to either your or your competitor's site.

With that data, you can easily find loopholes in your backlinks profile, and fill the gap with ease.

Best technical SEO audit tools

Technical issues can often be the number one reason that hurts your website's organic search performance.

Such tools help identify pages with missing metadata, errors in URLs and canonicals, issues with pagination, and heavy images.

Let's explore what are the SEO tools to run a technical analysis.
Google Search Console
Previously known as Google Webmaster Tools, it is another free Google service that helps you monitor your site's appearance in search results. Besides, the tool finds and shares issues and gives you a hand in troubleshooting them.

From the technical point of view, it is one of the must-have destinations for you. That's where you submit sitemaps, detect and fix technical issues, check backlinks, and more.
Serpstat Technical Website SEO Audit
If you are looking for a competitively priced tool that provides the most comprehensive technical SEO audit results, search no longer!

Serpstat's tool has acquired a reputation for covering all the technical aspects critical for a successful website ranking. Distinctly, the tool will prioritize detected technical issues according to their severity to help you concentrate on the most burning issues first.
Ryte is a subscription-based solution that helps you check if your site is indexable, the robots.txt file, canonicals, redirects, pagination, etc. ― all that is needed to ensure high website quality according to the Google requirements.

The company focuses more on digital marketing success and combines three tools to achieve that: website, search, and content.
Screaming Frog
Screaming Frog is a website crawler designed to improve on-site SEO. For that, the spider extracts the required data and monitors a site for common SEO errors. It is one of the best SEO software tools.

The free version of the solution will let you crawl up to 500 URLs gratis. Otherwise, you'll need to upgrade.
Page load time and a site's front-end performance influence both user experience and, critically, positions in the SERPs.

This SEO ranking software helps you find and debug front-end performance issues by exposing a number of metrics, such as load time, first byte, start render, speed index, and fully loaded.

There's one place where WebPagetest doubles down. It is its waterfall charts that help detect well-visualized bottlenecks that cause a page load slower.
Google Mobile-Friendly Test
Since Google's algorithm update in 2015 started the era of mobile-friendliness, your web pages must run like clockwork on mobile devices and look stunning.

The free official tool from Google helps you overview how easy it is for the users to navigate your site on hand-held devices.
Google Pagespeed Insights
Page speed insights are no less important as even 2-seconds delays in load times can result in abandonment rates of up to 87%.

Google shares another free tool to give us a hand. It analyzes the content of a web page and shares page speed results. Significantly the tool will provide suggestions on what can be done to improve the parameter.

Best rank tracking tools

Would you like to track your competitor's keyword tactics and check whether those keywords are doing well or not in organic search?

Rank tracking tools are exactly what you require to achieve that successfully.
Serpstat Rank Tracker
To monitor your web pages' positions in local and global search, on mobile and desktop devices, in real-time, this is the number one tool for rank tracking.

Importantly, the tool includes a keywords report that allows you to learn about your project's positions for the added keywords, following such indicators as SERP Storm, average position, history graphs, etc.
SEO monitor
This is a paid SEO tool that offers various rank tracking features, starting from global-, country- or city-level rankings, to the Rank Debugger extension for the Chrome browser.
Knowing that for many, a website's position in the SERPs is an essential KPI that reflects the potential amount of traffic and a business's online visibility, the tool does its best to pack it all and provide the required features.

Either for individual keyword queries or a website in full, the tool offers accurate data and reports. Plus, such reports can be carried out both manually and automatically.
AMZ Tracker
This tool stands a little out from our list. However, for merchants who sell on Amazon, it is a must-have tool to thrive with Amazon's A9 algorithm and get ranked on the first page in the listing.

The subscription-based tracker helps you optimize conversion rate, run competitor analysis and promotions on Amazon more efficiently.
Microsite Masters
This SEO ranking software applies a data-driven approach to rank tracking. With the tool, you can monitor numerous sites per keyword without counting keyword duplicates.

The platform provides API access and ROI tracking, and updates of rankings every 24 hours (though not yet real-time).

Best SEO analytics tools

Success must be measured, equally as a decline.

Such tools for SEO help you learn more about your customers, their on-site behavior and preferences, and draw corresponding assumptions and conclusions, i.e., all that is required for business growth.
Google Analytics
No website analysis is possible without Google Analytics. It's the primary and coherent source of data about how your website is doing, its users, their behavior, main traffic sources, conversion rate, and even keywords.

For e-store owners, Google Analytics (GA) is a substantial means of data collection using the Enhanced Ecommerce that GA offers. Product impressions, clicks, promotions, measuring checkout effectiveness, and so much more becomes possible with the tool's help.
Serpstat Text Analytics
Undoubtedly, SEO is the king, just as content. Quality text with great in-depth insights is vital. But if no reader can find it, then what's the point?

Serpstat's Text Analytics tool helps optimize your content for search and readers. You'll find an abundance of content SEO optimization shticks, keywords, and LSI keywords automatic suggestions to increase text relevance. You'll also receive recommendations for your content metadata optimization.
Animalz Revive
This tool takes a sneak peek into your Google Analytics and helps keep your finger on the pulse and monitor posts that are losing organic traffic.

The tool is very simple to use, yet it allows collecting the required data in no time. All you need to do is enter an email address linked to your GA account and grant access. The tool will do the rest of the job on its own.
If you find the way things are organized in Google Analytics and get annoyed by switching between multiple accounts, then that's a tool to consider. It enables you to manage multiple digital properties within a solo account.

But in short, the app does two critical things for you ― data collection and store analysis.
To ditch Google Analytics or not to ditch. That is the question. Though it's you and only you who can make such a decision, it wouldn't hurt to collect even more data about how your business is doing.

Wrapped up with intuitive UX and a dashboard, Clicky comes with heat map tracking and vivid traffic monitoring.
Open Web Analytics
Website usage must be tracked. And this tool for SEO has been designed to assist you in that. The web analytics framework has been built to be highly customizable and meet the needs of various businesses.

The tool includes dozens of standard metrics, reports, and dimensions. Moreover, heat maps are always a cherry on top when it comes to understanding the user better.

Best local SEO tools

Maintaining a stable online presence for a local business can't be underestimated. It helps you reach out to and engage with the right audience.

If you are not yet big on local SEO, the following tools for SEO will help you improve the positions.
This SEO tool is loaded with various features that can help your business attract more local customers. Equipped with quick and accurate local SEO reporting functionality, the tool gathers data on organic traffic, maps, competitor benchmarking, etc.

Additionally, BrightLocal partners with over 1,000 SEO agencies and can pitch in significantly in your local citation management.
serpstat seo tool
Serpstat boasts various services that can boost your local SEO. An outstanding set of features available for free makes the platform the number one choice for SMBs and startups.

From local keyword research and analytics to competition research, many Serpstat's local SEO tools are the best in making your brand stand out from the local crowd.
Would you like to learn how to use Serpstat to boost your results?
Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!
Here's another solution on our SEO tools list. This local SEO search and marketing software provides the functionality that helps build citations, grow the number of reviews, build reputation, and monitor a website's local rankings on Google and Bing in any location, local maps, and local finder, including organic.

The company also provides managed citation services, analyzes your competitor's citations ― all done to improve local rankings.
SE Ranking
Known as an intuitive and easy-to-use platform, it provides a checklist feature that can give you a hand in understanding where your company is being listed locally online. However, the local database is still basic.
Google My Business
When someone searches for a business nearby, they still just Google local results using such tools as Maps and Search. And to be searched for, seen, and found by potential customers and users, you'd better have a completed profile on Google My Business, optimized from cover to cover.

Other SEO tools

The world of SEO is no one size fits all and is forever changing. There are SEO tools that do not fall under any category described but help accomplish a specific purpose and bring certain valuable insights to a business.
Google Analytics Referrer Spam Killer
Created by AdWords Robot, this tool was built to assist webmasters and site owners in keeping their analytics data clear from spambot attacks. In other words, this tool offers over 30 filters that help exclude traffic coming from spambots. As a result, you have a more coherent idea of actual traffic numbers.
Serpstat Keyword Clustering
Should have we included this tool in the keywords research section? Possibly. But the Keyword Grouping tool by Serpstat deserves an individual mention.

Keyword clustering allows you to group synonymous keywords for a page, and thus improve its semantic search. Additionally, knowing semantic hierarchy allows you to form an accurate site structure and distribute semantics evenly to avoid cannibalization.
Bright content ideas and their promotion are not a guarantee for success but sufficient support on your way to the top-10. Indeed, on-page and off-page SEO activities can't be effective in full if the content is not good.

This subscription-based platform allows you to explore relevant and trending content ideas for your site. Thus, you can always share top-notch and high-quality ideas with your target audience, keep the current users coming back and attract new ones.
Google Alerts
Never miss a mention of your brand in Google delivered directly to your email.

Google Alerts helps you track search terms and topics of your interest without any effort. All you need to do is specify keywords and phrases you'd like to keep an eye on. The tool monitors web pages, blogs, and research materials, then detects content changes and notifies you about them in no time.
If Google's algorithm updates have ever got you puzzled, then you are in the right place. This tool has been designed to monitor Google algorithm updates, as well as provide an overview and analysis of what modifications that affect the SERPs took place.

Moreover, you can use Algoroo to keep an eye on fluctuations that might have affected your selected keywords.


Which are the best SEO tools for a beginner?

Best SEO tools for beginners are:

  • Google Search Console
  • Pagespeed Insights
  • Serpstat
  • Screaming Frog SEO Spider
  • Brightlocal
  • Google Analytics
  • MOZ
  • Ubersuggest

What is the best enterprise SEO software?

Best enterprise SEO software:

  • Serpstat
  • Ahrefs
  • Semrush
  • MOZ
  • SE Ranking

What is the best SEO software for small business?

Best SEO software for small business:

  • Google Analytics
  • Google Search Console
  • Semrush
  • Ahrefs
  • SE Ranking
  • Serpstat
  • Screaming Frog SEO Spider
  • Google My Business

Which is the best SEO software for agencies?

Best SEO software for agencies:

  • SE Ranking
  • Semrush
  • Ahrefs
  • Google Analytics
  • Open Web Analytics
  • Screaming Frog SEO Spider

Which are the best SEO tools for ecommerce?

Best SEO tools for ecommerce are:

  • Google Analytics
  • Google My Business
  • Google Search Console
  • Ubersuggest
  • Serpstat
  • Open Web Analytics
  • Semrush
  • Ahrefs
  • SE Ranking


Doing SEO effectively has never been easier than today.

Our cherry-picked list above will help you kick off your SEO strategy despite the size of the available budget and level of proficiency.

The only thing left is to get to know each of these tools better and find your favorites. Having 2-3 SEO best tools at your disposal will help you obtain the most accurate and up-to-date results. Is it a google search engine position checker, link-building tool or keyword research tool - pick the ones you like most and start working.

What's next?

Just follow us on Twitter, and you'll always stay in the loop on the latest data, tips, tools, and news―all required to conform to the ever-changing world of SEO.

And don't hesitate to bookmark this article for later use :)

Speed up your search marketing growth with Serpstat!

Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues.

A pack of tools for reducing your time on SEO tasks.

Get free 7-day trial

Rate the article on a five-point scale

The article has already been rated by 11 people on average 4.92 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Discover More SEO Tools

Backlink Cheсker

Backlinks checking for any site. Increase the power of your backlink profile


Search big data and get results using SEO API

Competitor Website Analytics

Complete analysis of competitors' websites for SEO and PPC

Keyword Rank Checker

Google Keyword Rankings Checker - gain valuable insights into your website's search engine rankings

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

Report a bug

Open support chat
mail pocket flipboard Messenger telegramm