Best Tools For SEO That Will Boost Your Rankings: The Complete List
All it takes is the right tools.
This article shares both free and paid but tried-and-tested SEO ranking software grouped by category that will help you gain the upper hand and add hours back to your week.
What are SEO tools, and why use them?
SEO tools are no magic buttons to guarantee your site a place on the first page in search results, but gimmicks that turn time-consuming tasks into one-click SEO activities. From keyword research and data analysis to rank checking and link-building, SEO tools help visualize how your SEO strategy is performing and adjust on time.
The best SEO tools provide reports with clear-cut data on your site's strengths and weaknesses, where your business falls behind the competition, and highlight areas with the greatest untapped potential.
But wait, there is more:
If you've taken on several SEO projects or you're managing several businesses, such tools help run each site's audit on the go. Forget manual analytics and that sinking feeling of possible mistakes resulting from manual data entry. Such inaccurate reports cost time and money.
Tools for SEO, either free or paid, open new opportunities for fast, sufficient, and quality research and analysis.
Without further ado, here's our carefully selected SEO tools list.
Keyword research tools
Conversely, such tools help investigate what queries online surfers use to find relevant offerings and thus drive the targeted traffic to your site using the most appropriate keywords.
What are the SEO tools to run decent keywords research?
However, there are certain limitations. To access data about exact keywords search volumes, you'll need to launch an ad campaign.
Need to optimize for Bing? Then, make sure to use Bing Keyword Planner for higher optimization results.
Impressively, such well-known professionals as Neil Patel, the Digital Marketing Influencer, and Brian Dean, the Founder of Backlinko, suggest Serpstat's Keyword Research Tool. They note that the platform can even help you find keywords that bring up featured snippets!
Noticeably, Serpstat supports its users in all possible means. So if you have doubts or questions, you can always request a personal demonstration and receive more details on how to use the platform to improve your keywords strategy.
This is one of the tools for SEO that pulls questions that online surfers ask from Google's autocomplete results. The well-visualized and intuitive user interface of the platform makes it extremely helpful for generating new topic ideas.
The tool displays graphics that wax and wane over a specified period. Additionally, keyword interest for selected regions can be checked, as well as areas with most and least likely searches.
Keyword Surfer's algorithms help generate a content plan specifically for your domain and niche. Besides, the platform offers content guidelines and can even run content audits. It makes suggestions that will help your page move to the top 10.
Additionally, the tool provides the ability to overview the context for each keyword and the chance to export data conveniently for further management and usage.
It's a subscription-based platform with a freemium model. And if Google Analytics is the place where you spend hours (not minutes), this is certainly one of the tools for SEO that is worth giving a try.
Yet, the transformation of a used-to-be free SEO tool into a paid one (though with free trial and version) has dented the lie of the land for this one of SEO best tools.
Nonetheless, Ubersuggest provides great insights that cover multiple SEO aspects, including content ideas and keyword suggestions.
The tool for SEO offers convenient filters to display exactly what you are looking for. For example, keyword variants or questions that contain an entered query.
Plus, it enables you to export keywords from competitors into a separate spreadsheet or conveniently keep them within the Keyword Manager.
On-page SEO tools
SEO ranking software is tailored to meet the purpose, i.e., well optimize the selected keywords and encourage search engine crawlers to rank your pages higher.
The SEO tool checks your page for errors and suggests recommendations on how to correct them. Moreover, the platform allows you to carry out a head-to-head comparison of your page with the analogous competitor's one and check the optimization level.
Additionally, this tool will notify you if the entered title and meta description are too long so that you can adjust those tags accordingly.
Besides, this free tool from Google displays errors if any and can even give you suggestions on what structured data can be improved.
Thus, with the tool, you do not need to be a developer to add such schema markup as FAQ, product, or local business to your sire. All can be performed in a couple of mouse clicks.
To alleviate any concerns, you can always check the validity of such data using the Google Structured Data Testing Tool.
SEOptimer has a freemium model and a pro version to meet SMB's and larger enterprises' needs.
If we take SEO tools ranking, these platforms are found to be one of the most effective means to increase your site's position in the search engine results pages.
Moreover, link-building tools help generate high-quality backlinks and thus promote your website more efficiently and generate new leads.
Alternatively, the Competitor Backlink Analysis tool helps you find low-quality backlinks that influence your site's ranking negatively and avoid possible search engine penalties at worst.
With the tool, you can benefit from checking broken links to your site and Spam Scores of backlinks, analyzing anchor text, discovering new and lost links, and more.
The free version of this backlink checker does not limit the number of daily checks, but the view is restricted to the top 100, you'll need to upgrade to access some extras.
Distinctly, the tool allows you to overview fluctuations of backlink profiles, which you may find convenient.
The tool focuses on offering two primary metrics ― LinkRisk and LinkValue. The first one keeps a lookout for unhealthy links so that you could get rid of them easily and keep your site on the safe side. The latter evaluates each backlink to your site and estimates the level of value it adds.
With that data, you can easily find loopholes in your backlinks profile, and fill the gap with ease.
Technical SEO tools
Such tools help identify pages with missing metadata, errors in URLs and canonicals, issues with pagination, and heavy images.
Let's explore what are the SEO tools to run a technical analysis.
From the technical point of view, it is one of the must-have destinations for you. That's where you submit sitemaps, detect and fix technical issues, check backlinks, and more.
Serpstat's tool has acquired a reputation for covering all the technical aspects critical for a successful website ranking. Distinctly, the tool will prioritize detected technical issues according to their severity to help you concentrate on the most burning issues first.
The company focuses more on digital marketing success and combines three tools to achieve that: website, search, and content.
The free version of the solution will let you crawl up to 500 URLs gratis. Otherwise, you'll need to upgrade.
This SEO ranking software helps you find and debug front-end performance issues by exposing a number of metrics, such as load time, first byte, start render, speed index, and fully loaded.
There's one place where WebPagetest doubles down. It is its waterfall charts that help detect well-visualized bottlenecks that cause a page load slower.
The free official tool from Google helps you overview how easy it is for the users to navigate your site on hand-held devices.
Google shares another free tool to give us a hand. It analyzes the content of a web page and shares page speed results. Significantly the tool will provide suggestions on what can be done to improve the parameter.
Rank checking tools
Rank tracking tools are exactly what you require to achieve that successfully.
Importantly, the tool includes a keywords report that allows you to learn about your project's positions for the added keywords, following such indicators as SERP Storm, average position, history graphs, etc.
Either for individual keyword queries or a website in full, the tool offers accurate data and reports. Plus, such reports can be carried out both manually and automatically.
The subscription-based tracker helps you optimize conversion rate, run competitor analysis and promotions on Amazon more efficiently.
The platform provides API access and ROI tracking, and updates of rankings every 24 hours (though not yet real-time).
Such tools for SEO help you learn more about your customers, their on-site behavior and preferences, and draw corresponding assumptions and conclusions, i.e., all that is required for business growth.
For e-store owners, Google Analytics (GA) is a substantial means of data collection using the Enhanced Ecommerce that GA offers. Product impressions, clicks, promotions, measuring checkout effectiveness, and so much more becomes possible with the tool's help.
Serpstat's Text Analytics tool helps optimize your content for search and readers. You'll find an abundance of content SEO optimization shticks, keywords, and LSI keywords automatic suggestions to increase text relevance. You'll also receive recommendations for your content metadata optimization.
The tool is very simple to use, yet it allows collecting the required data in no time. All you need to do is enter an email address linked to your GA account and grant access. The tool will do the rest of the job on its own.
But in short, the app does two critical things for you ― data collection and store analysis.
Wrapped up with intuitive UX and a dashboard, Clicky comes with heat map tracking and vivid traffic monitoring.
The tool includes dozens of standard metrics, reports, and dimensions. Moreover, heat maps are always a cherry on top when it comes to understanding the user better.
Local SEO tools
If you are not yet big on local SEO, the following tools for SEO will help you improve the positions.
Additionally, BrightLocal partners with over 1,000 SEO agencies and can pitch in significantly in your local citation management.
From local keyword research and analytics to competition research, many Serpstat's local SEO tools are the best in making your brand stand out from the local crowd.
The company also provides managed citation services, analyzes your competitor's citations ― all done to improve local rankings.
Keyword clustering allows you to group synonymous keywords for a page, and thus improve its semantic search. Additionally, knowing semantic hierarchy allows you to form an accurate site structure and distribute semantics evenly to avoid cannibalization.
This subscription-based platform allows you to explore relevant and trending content ideas for your site. Thus, you can always share top-notch and high-quality ideas with your target audience, keep the current users coming back and attract new ones.
Google Alerts helps you track search terms and topics of your interest without any effort. All you need to do is specify keywords and phrases you'd like to keep an eye on. The tool monitors web pages, blogs, and research materials, then detects content changes and notifies you about them in no time.
Moreover, you can use Algoroo to keep an eye on fluctuations that might have affected your selected keywords.
Our cherry-picked list above will help you kick off your SEO strategy despite the size of the available budget and level of proficiency.
The only thing left is to get to know each of these tools better and find your favorites. Having 2-3 SEO best tools at your disposal will help you obtain the most accurate and up-to-date results. Is it a google search engine position checker, link-building tool or keyword research tool - pick the ones you like most and start working.
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