Search Marketing Tools of 2023 to Grab for 2024 — Trends

Search Analytics

Perform SEO tasks more efficiently with this year’s features: Bing, detecting anomalies, search engine updates, and a new report to analyze the market!

• Bing, the USA ↫

  Finally – now, you can analyze domains, pages, and keywords in the Bing SERPs! We started with the US search region and 10M keywords in it.
  

  Analyze:
  - SERPs
  - Keywords and their metrics (except for KW. difficulty)
  - Ads
  - SERP features
  - Keywords, Visibility, Traffic trends
  

  Access all Search Analytics reports just like for Google (except for Market research, Search suggestions/questions)

• Google algorithms updates

  Track Google updates on Visibility, Traffic, and Organic keywords trends in the Domain analysis, Overview report. This way, you’ll instantly see if the sudden drop or rise is related to a recent search engine algorithm update.
  

• Market research ↫

  Analyze the market in an industry or a specific niche in the US by 6 SEO metrics. Filter one million domains in the rating by categories to leave the most relevant results.
  

• Keyword Difficulty in Tree view

  Analyze pages and keywords they rank for by one more SEO metric – Keyword difficulty.
  

• Events about SEO anomalies ↫

  Get notified about abrupt changes in domains Visibility, Traffic, and Organic keywords trends in the Profile menu. Analyze anomalies and amend the SEO strategy to strengthen your promotion.
  

Backlink Analysis

Step by step, we update the Backlink Analysis module, too. Meet the update that’ll help you assess the backlinks efforts over time.

• SDR history

  Check the SDR history for the last 6 months in Dashboard to see how much your backlink profile has grown.
  

API

To get more flexibility while automating SEO tasks, use new API filters, create Python and R scripts, and connect to Airbyte.

• Latest reports method

  The method returns information about generated reports and links to download them. It’s equivalent to the Latest reports in the interface.
  

• Team Management methods

  Organize your team efficiently via API:
  - Add user to the team
  - Remove user from the team
  - Activate team user
  - Deactivate team user
  - List of team users
  

• Displaying keyword tags in Position history
  

  This Rank Tracker method allows you to choose whether to show keyword tags. To do this, use the parameter "withTags" (true/false).
  

• Serpstat for Python

  The documentation provides request examples, helping you craft your own requests accurately and efficiently.
  

• Serpstat for R

  The documentation guides you on using the API Wrapper to make requests in R.
  

• Airbyte connector

  Simplify transfering data from Serpstat to various destinations (MySQL, Cassandra, GCS, ClickHouse, and more).
  

Team Management and Reports

Learn about the export to Google BigQuery and how you can enhance your customized reports.

• Export to Google BigQuery

  To store, manage and analyze large volumes of data, export reports to Google BigQuery. The BQ export option is available for all Domain and URL analysis reports, Keyword research, and Backlink analysis, except Overview reports, Market research, and Links Intersection.
  

• Google Looker Studio in Custom reports ↫

  Add dashboards and visualized data to create highly insightful reports for clients and colleagues.
  

• Google Analytics 4 in Custom reports ↫

  Incorporate GA4 data into a customized report to provide a client or colleagues with comprehensive information about SEO efforts.
  

Tools and Integrations

Check out the updates about a new plugin and a team mode in Local SEO.

• Teamwork in Local SEO
  

  Promote business locally with your teammates under the same projects with a team mode.
  

Interface

And this is something totally new… Ready?

• Spanish interface
  

  We aim for a personalized experience with each client, so in 2023 we decided to take a big step and start translating the platform into different languages. We kicked off with Spanish!
  

• Dark interface

  Different strokes for different folks, so now you have 3 themes to pick from:
  - Light
  - Contrast
  - Dark
  

Achievements

Datarade

Serpstat has been listed in the top 100 best Data Providers by Datarade.

Datarade simplifies data commerce with a platform offering samples, provider comparisons, and access to 600+ data categories. It monthly ranks the 100 most popular data providers, based on reviews and customer interest.

G2

G2 rates products and vendors by considering reviews collected from their user community alongside data gathered from online sources and social networks.

We appreciate the user feedback that has led to us earning new G2 badges in 2023.

• MarTech’s Enterprise SEO Platforms: A Marketer’s Guide

  MarTech.org is the leading marketing technology digital publication.
  

  The latest publication examines the market for SEO platforms and the considerations involved in implementation. The report contains profiles of 19 leading enterprise SEO platforms, including Serpstat.