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Serpstat updates 40 min read

Serpstat's Changes in 2022: New Trending Tools and AI to Succeed in 2023

Serpstat
Катерина
Product Marketer at Serpstat
2022 was a bit tricky for us, and guess what? We've become so stronger, faster, and bigger than ever before! There were many changes not only in our lives and teams but in the Serpstat itself. We won't allow anybody to miss a single new feature, so the article's aim is to highlight the main updates.

But first, have a quick look at the history of changes and check out the updates in 2022.
Serpstat updates infographic
Serpstat updates infographic
Select your role below and get the digest that will suit your daily tasks.
Content Manager/Blogger
SEO-Specialist
PPC-Specialist
Marketer/Growth Hacker
Is content creation your daily work? So here is the list of tools updated in 2022 to speed up processes or even delegate them to AI. Follow the links below to test or get access to the tools.
AI Content Tools
We announce the tools based on machine learning and AI for content creation! This is our newest and one of the most popular modules in 2022. Save your time and let the AI do the work for you. All the tools are listed below.
  • Title Generation
    Generate a title meta tag based on the provided text. Use that for any text or even the whole page.
  • Description Generation
    Generate a description meta tag for the added text. Optimize pages faster and use that for multiple tasks: meta tag adding, ad copy creation, video production, etc.
  • Paraphrasing
    Paraphrase the added text and create a new unique text with the same meaning.
  • Grammar and Spelling
    Check for grammatical and spelling mistakes in a text. Miss none of the mistakes and create professional texts.
  • Article Generation
    Generate a ready-made article based on the article title.
    A little tip: combine this tool with the Keyword Trends tool and generate viral content among the first to beat competitors and get more traffic!
  • Keywords Extraction
    Extract keywords from a text. Get a list of keywords to track a page, highlight the main topic or even analyze customer reviews.
  • Bag of Words
    Extract a list of words from the text and check how often they are used to quickly understand a topic or highlight the main idea of texts. Use that to analyze reviews or comments, competitors' texts, check for spam, whether a topic is covered, or extend website text with better keywords.
  • Keyword Patterns
    Extract ready-made keyword templates from a list of keywords to create tags, filters, or ready categories ideas.
  • Article Builder
    Build an article step-by-step: create a title, the structure of the article, and a text for each paragraph. Edit the text on each step or skip unnecessary ones; get the structured peace to share in your blog.
  • FAQ Generation
    Get to the first page of SE by adding the FAQ block with the FAQ Generation tool. Enter a keyword and get a list of related questions. Then, generate answers to these questions.
  • Plagiarism Checker
    Get rid of plagiarized texts – check the uniqueness of your texts and see the % of plagiarism found, or whether other websites use your content. See a list of keywords and sentences and URLs where the exact text was found.
  • Ad Generation
    Generate ad copies based on seed keywords. You get a title, description, and a list of similar ads in the Serpstat database.
Search Analytics
This year, the module has been through a lot of optimization and reports improvements. A new trending tool has been introduced too.
  • Keyword Trends
    Check what topics are getting popular worldwide on a specific day with the new tool, which displays the most popular queries in real time.
  • Top by Keyword
    See the top 100 search results by a keyword and open a graph to check the distribution of the indicator by position.
  • Recent queries and hints for analysis
    Access recently viewed reports easily with a saved query history under the search bar; and get hints of the main reports to analyze.
Tools and integrations
Here's the list of tools to deal with big data and speed up indexing inspection of recent website changes.
  • URL Indexing Inspection
    Do you optimize important pages with qualitative content? Be sure your work is not in vain. Connect Google Search Console and check up to 100 URLs at a time and see if pages have any issues related to indexing. Connect Google Search Console and check if the page is indexed, showing in search results, optimized for mobile devices, canonical, and more.
  • Serpstat Website SEO Checker
    The Checker is a must-have for a quick website content analysis. See if there are any gaps in tags, meta tags, or other issues; analyze competitors' content in a few clicks. We have added a Ukrainian language and a language switcher, removed obsolete indicators, and focused on interface bug fixes in the new extension version.
  • Serpstat API Batch Analysis add-on for Google Spreadsheets
    Dozens of methods to work with keywords in bulk. So, about changes: use the search bar to find a region and have an opened section automatically hidden when selecting a new one in the new add-on version. Additionally, we implemented minor changes in the interface.
Become a Serpstat customer for a 7-day period for free!
Get a trial version of the service and test all the tools available for a Standard or Lite subscription. Select the appropriate pricing plan and get notifications about it ending in advance, or cancel at any time!
Checker
Team management and reports
See more updates on managing reports and teamwork. We'll tell you how to download reports in bulk, add your images to customized reports, share reports with people outside Serpstat, and more.
  • Exported reports are displayed on the right-side menu
    Now there are notifications about newly exported reports as a reminder to download files. Do it faster from the side Profile menu.
  • Download reports in bulk in the Latest reports
    Mark checkboxes and click "Download" to export several reports simultaneously.
  • Add images to Custom reports
    Click "Add item" on the left and choose the "Image" block. Import an image you'd like to include in the report.
  • Sharing reports with people outside of Serpstat
    Customize a report, save it, and share a link with clients or colleagues, even without a Serpstat profile.
Team tools
API
This part of Serpstat features got plenty of changes and improvements. Read about new methods and filters for content specialists.
  • People also ask in SERP Crawling
    See an extra block with questions from the "People also ask" Google features in the API response of the SERP Crawling service. Use it to expand the keyword pool with popular keywords, that people search for, and build your content strategy based on it.
Get a free 7-day trial to test Standard or Lite plan!
You'll get access to domain and keyword analysis, backlink research, position tracking, and SEO audit. All the key tools are free while the trial. Get notification about it's ending or cancel any time!
To keep up with all the news from the Serpstat blog, subscribe to our newsletter. Also, follow us on LinkedIn, Facebook, or Twitter!
Website optimization is always important and takes plenty of time. Below you'll find new tools or important features that will hasten the solution of the tasks. Follow the links below to test or get access to the tools.
Search Analytics
This year, the module has been through a lot of optimization and reports improvements. Each of the reports would benefit your cases.
  • Keyword Trends
    Check what topics are getting popular worldwide on a specific day with the new tool, which displays the most popular queries in real time. Optimize pages with such keywords to grow traffic and a company's conversion.
  • Top by Keyword
    See the top 100 search results by a keyword and open a graph to check the distribution of the indicator by position. Analyze competitors and mix their strategies to rank higher!
  • Recent queries and hints for analysis
    Access recently viewed reports easily with a saved query history under the search bar; get hints of the main reports to analyze.
  • Excluding irrelevant competitors from the list
    Exclude irrelevant competitors (large websites such as google.com, youtube.com, wikipedia.org, etc.) from the Competitors report. Very helpful for a quick analysis of a niche players.
Rank Tracker
The tool has been enhanced, and wow, you can save the SERP history of paid results, too!
  • SERP history for PPC
    Saved history of results in PPC SERP allows to compare dynamics and view cached results to analyze changes among competitors.
  • Expected URL and URL in SERP
    Compare the Expected URL and URL in SERP in the Project Overview to see the full picture of a project in one report. If those don't match, we'll highlight them.
Rank tracker
AI Content Tools
We announce the tools based on machine learning and AI for content optimization! This is our newest and one of the most popular modules in 2022. Save your time and let the AI do the work for you. All the tools are listed below.
  • Title Generation
    Generate a title meta tag based on the provided text. Use that for any text or even the whole page.
  • Description Generation
    Generate a description meta tag for the added text. Optimize pages faster and use that for multiple tasks: meta tag adding, ad copy creation, etc.
  • Paraphrasing
    Paraphrase the added text and create a new unique text with the same meaning.
  • Article Generation
    Generate a ready-made article based on the article title.
    A little tip: combine this tool with the Keyword Trends tool and generate viral content among the first to beat competitors and get more traffic!
  • Keywords Extraction
    Extract keywords from a text. Get a list of keywords to track a page, highlight the main topic or even analyze customer reviews.
  • Bag of Words
    Extract a list of words from the text and check how often they are used to quickly understand a topic or highlight the main idea of texts. Use that to analyze reviews or comments, competitors' texts, check for spam, whether a topic is covered, or extend website text with better keywords.
  • Keyword Patterns
    Extract ready-made keyword templates from a list of keywords to create tags, filters, or ready category ideas.
  • Article Builder
    Build an article step-by-step: create a title, the structure of the article, and a text for each paragraph. Edit the text on each step or skip unnecessary ones; get the structured peace to improve SEO metrics for your blog.
  • FAQ Generation
    Get to the first page of SE by adding the FAQ block with the FAQ Generation tool. Enter a keyword and get a list of related questions. Then, generate answers to these questions.
  • Plagiarism Checker
    Get rid of plagiarized texts – check the uniqueness of your texts and see the % of plagiarism found, or whether other websites use your content. See a list of keywords and sentences and URLs where the exact text was found.
  • Ad Generation
    Generate ad copies based on seed keywords. You get a title, description, and a list of similar ads in the Serpstat database.
Become a Serpstat customer for a 7-day period for free!
Get a trial version of the service and test all the tools available for a Standard or Lite subscription. Select the appropriate pricing plan and get notifications about it ending in advance, or cancel at any time!
Tools and integrations
Have you seen our most exciting Local SEO tool? With the tool, listing management is not time-consuming anymore! Manage business and grow in local optimization. Read what else is new below.
  • Local SEO
    Manage business' reputation in dozens of local directories such as Google Business, Yelp, Foursquare, and others in a single interface. Analyze dynamics and statistics of listings in bulk or separately, edit company information and sync it with directories, reply to reviews, and post news.
  • URL Indexing Inspection
    Did you fix any issues or make any changes to the website? Be sure your work is not in vain. Connect Google Search Console and check up to 100 URLs at a time and see if pages have any issues related to indexing. Check if the page is indexed, showing in search results, optimized for mobile devices, canonical, and more.
  • Sitemap ping
    Let Google know you've made changes to your sitemap or added a new one, so the search engine learns about the changes faster.
  • Serpstat Website SEO Checker
    The Checker is a must-have for quick SEO analysis. See if there are any gaps in tags, meta tags, or other issues; analyze competitors' content in a few clicks. We have added a Ukrainian language and a language switcher, removed obsolete indicators, and focused on interface bug fixes in the new extension version.
  • Serpstat API Batch Analysis add-on for Google Spreadsheets
    Keyword, domain, URL, backlink, and other analysis methods to work with are in the add-on. So, about changes: use the search bar to find a region and have an opened section automatically hidden when selecting a new one in the new add-on version. Additionally, we implemented minor changes in the interface.
Checker
Team management and reports
See more updates on managing reports and teamwork. We'll tell you how to download reports in bulk, add your images to customized reports, share reports with people outside Serpstat, and more.
  • Exported reports are displayed on the right-side menu
    Now there are notifications about newly exported reports, as a reminder to download files. Do it faster from the side Profile menu.
  • Download reports in bulk in the Latest reports
    Mark checkboxes and click "Download" to export several reports at a time.
  • Add images to Custom reports
    Click "Add item" on the left and choose the "Image" block. Import an image you'd like to include in the report.
  • Sharing reports with people outside of Serpstat
    Customize a report, save it, and share a link with any of your clients or colleagues even without Serpstat profile.
  • Branded charts in White Label
    Depict your company logo only on Enterprise plan. With Standard and Advanced plans imply two stamps: the company and Serpstat.
Team tools
API
This part of Serpstat features got plenty of changes and improvements. Read about new methods and filters for SEO specialists.
  • People also ask in SERP Crawling
    See an extra block with questions from the "People also ask" Google features in the API response of the SERP Crawling service. Use it to expand the keyword pool with popular keywords, that people search for, and build your content strategy based on it.
Get a free 7-day trial to test Standard or Lite plan!
You'll get access to domain and keyword analysis, backlink research, position tracking, and SEO audit. All the key tools are free while the trial. Get notification about it's ending or cancel any time!
To keep up with all the news from the Serpstat blog, subscribe to our newsletter. Also, follow us on LinkedIn, Facebook, or Twitter!
We all know the role of a PPC-Specialist is essential for any optimization. Boost conversion pages or important website categories in the way of launching ad campaigns could be faster when you have appropriate tools up your sleeve. Read about such tools and follow the links below to test or get access to them.
Search Analytics
This year, the module has been through a lot of optimization and reports improvements. Each of the updates would be great for PPC.
  • Excluding irrelevant competitors from the list
    Exclude irrelevant competitors (large websites such as google.com, youtube.com, wikipedia.org, etc.) from the Competitors report and analyze their ad campaigns.
  • Keyword trends
    Launching ads is important and should be done correctly. In order not to throw money down the drain, check what topics are getting popular worldwide on a specific day with the new tool, which displays the most popular queries in real-time, and prepare relevant ad copy.
  • Top by keyword
    See the top 100 search results by keyword and open a graph to check the indicators' distribution by position. For example, you're starting campaigns on a specific topic, check what type of pages rank for a keyword and how competitors structure them.
  • Recent queries and hints for analysis
    Access recently viewed reports easily with a saved queries history under the search bar; get hints of the main reports to analyze.
Rank Tracker
The tool has been enhanced, and wow, you can save the SERP history of paid results too!
  • SERP history for PPC
    Saved history of results in PPC SERP allows to compare dynamics and view cached results to analyze changes among competitors.
    Rank tracker
    AI Content Tools
    Get ready to chill this year more, because the AI will do work for you now! This is our newest and one of the most popular modules in 2022. There are 8 tools for fulminant content creation for ad copy. To check out the whole list (all the 12 tools), choose the Content Manager/Blogger category above.
    • Ad Generation
      The name speaks for itself. Generate ads based on seed keywords. You get a title, description, and a list of similar ads found in the Serpstat database.
    • Paraphrasing
      Paraphrase the added text and create a new unique text with the same meaning. Now making up new texts is not so boring and time consuming.
    • Article Generation
      Generate a ready-made article based on the article title. Is there a new trending topic for your niche? Generate an article in a few clicks and target ads to the definite pages.
    • Keywords Extraction
      Extract keywords from a text of pages, that require promotion, and create relevant ad copy for conversion pages. The list contains keywords that are most relevant to the added text and highlights the main topic.
    • Bag of Words
      A pretty similar tool to the previous one, but it generates text with the most frequent keywords in the added text. Extract a list of words from the text and check how often they are used to quickly understand a topic. Use these keywords as base for ad copy.
    Become a Serpstat customer for a 7-day period for free!
    Get a trial version of the service and test all the tools available for a Standard or Lite subscription. Select the appropriate pricing plan and get notifications about it ending in advance, or cancel at any time!
    Tools and integrations
    Have you seen our most exciting Local SEO tool? With the tool, listing management is not time-consuming anymore! Manage business and grow in local optimization. Read what else is new below.
    • Local SEO
      Manage business' reputation in dozens of local directories such as Google Business, Yelp, Foursquare, and others in a single interface. Analyze dynamics and statistics of listings in bulk or separately, edit company information and sync it with directories, reply to reviews, and post news
    • Serpstat API Batch Analysis add-on for Google Spreadsheets
      The add-on is the best for batch analysis of keywords, PPC campaigns, and landing pages. Use the search bar to find a region and have an opened section automatically hidden when selecting a new one in the new add-on version. Additionally, we implemented minor changes in the interface.
    • Serpstat Website SEO Checker
      The Checker is a must-have for quick website analysis. To speed up campaign creation analyze pages' keywords they rank for, catch the main topic of business, or a short description of items in an online shop. We've added a Ukrainian language and a language switcher, we removed obsolete indicators and focused on interface bug fixes in the new extension version.
    Checker
    Team management and reports
    Even if you aren't a team player, you must work with reports. Here several features that ease daily tasks with reporting and team work; download reports in bulk, add images to customized reports, share reports with people outside Serpstat, and more.
    • Exported reports are displayed on the right-side menu
      Now there are notifications about newly exported reports, as a reminder to download files. Do it faster from the side Profile menu.
    • Download reports in bulk in the Latest reports
      Mark checkboxes and click "Download" to export several reports at a time.
    • Add images to Custom reports
      Click "Add item" on the left and choose the "Image" block. Import an image you'd like to include in the report.
    • Sharing reports with people outside of Serpstat
      Customize a report, save it, and share a link with any of your clients or colleagues.
    • Branded charts in White Label
      Depict your company logo only on Enterprise plan. With Standard and Advanced plans imply two stamps: the company and Serpstat.
    Team tools
    API
    This part of Serpstat features got plenty of changes and improvements. New methods, filters, what else? Let us tell you :)
    • People also ask in SERP Crawling
      See an extra block with questions from the "People also ask" Google features in the API response of the SERP Crawling service. Use them to add popular keywords that people search for, to ad copy, and increase customer engagement.
    Get a free 7-day trial to test Standard or Lite plan!
    You'll get access to domain and keyword analysis, backlink research, position tracking, and SEO audit. All the key tools are free while the trial. Get notification about it's ending or cancel any time!
    To keep up with all the news from the Serpstat blog, subscribe to our newsletter. Also, follow us on LinkedIn, Facebook, or Twitter!
    Do you enhance brand awareness, boost sales and revenue, and lead the business forward? So don't miss updates to speed up time-consuming tasks! Follow the links below to test or get access to the tools.
    Search Analytics
    This year, the module has been through a lot of optimization and reports improvements. We released a new trending tool and other time saving features.
    • Excluding irrelevant competitors from the list
      Exclude irrelevant competitors (large websites such as google.com, youtube.com, wikipedia.org, etc.) from the Competitors report. Very helpful for a quick analysis of a niche players.
    • Keyword Trends
      Check what topics are getting popular worldwide on a specific day with the new tool, which displays the most popular queries in real-time. Generate viral content, launch relevant ads and offer what customers need.
    • Top by Keyword
      See the top 100 search results by keyword and open a graph to check the indicators' distribution by position.
    • Recent queries and hints for analysis
      Access recently viewed reports easily with a saved queries history under the search bar; get hints of the main reports to analyze.
    AI Content Tools
    We announce the tools based on machine learning and AI for content optimization! Save your time and let the AI do the work for you. All the tools are listed below.
    • Title Generation
      Generate a title meta tag based on the provided text. Use that for any text or even the whole page.
    • Description Generation
      Generate a description meta tag for the added text. Optimize pages faster and use that for multiple tasks: meta tag adding, a short review of a site category, a quick post publication, etc.
    • Paraphrasing
      Paraphrase the added text and create a new unique text with the same meaning.
    • Article Generation
      Generate a ready-made article based on the article title.A little tip: combine this tool with the Keyword Trends tool and generate viral content among the first to beat competitors and get more traffic!
    • Keywords Extraction
      Extract keywords from a text. Get a list of keywords to track a page, highlight the main topic or even analyze customer reviews.
    • Bag of Words
      A pretty similar tool to the previous one, but it generates text with the most frequent keywords in the added text. Extract a list of words from the text and check how often they are used to quickly understand a topic.
    • Keyword Patterns
      Extract ready-made keyword templates from a list of keywords to create tags, filters, or ready category ideas.
    • Article Builder
      Build an article step-by-step: create a title, the structure of the article, and a text for each paragraph. Edit the text on each step or skip unnecessary ones; get the structured peace to improve SEO metrics for your blog.
    • FAQ Generation
      Get to the first page of SE by adding the FAQ block with the FAQ Generation tool. Enter a keyword and get a list of related questions. Then, generate answers to these questions.
    • Plagiarism Checker
      Get rid of plagiarized texts – check the uniqueness of your texts and see the % of plagiarism found, or whether other websites use your content. See a list of keywords and sentences and URLs where the exact text was found.
      Become a Serpstat customer for a 7-day period for free!
      Get a trial version of the service and test all the tools available for a Standard or Lite subscription. Select the appropriate pricing plan and get notifications about it ending in advance, or cancel at any time!
      Tools and integrations
      Have you seen our most exciting Local SEO tool? With the tool, listing management is not time-consuming anymore! Manage business and grow in local optimization. Read what else is new below.
      • Local SEO
        Manage business' reputation in dozens of local directories such as Google Business, Yelp, Foursquare, and others in a single interface. Analyze dynamics and statistics of listings in bulk or separately, edit company information and sync it with directories, reply to reviews, and post news
      • Serpstat Website SEO Checker
        The Checker is a must-have for quick SEO analysis. See if there are any gaps in tags, meta tags, or other issues; analyze competitors' SEO strategy in a few clicks. We have added a Ukrainian language and a language switcher, removed obsolete indicators, and focused on interface bug fixes in the new extension version.
      Checker
      Team management and reports
      Reporting and team work may be an essential part of your daily routine. Download reports in bulk, add your images to customized reports, share the reports with people outside Serpstat, and more.
      • Exported reports are displayed on the right-side menu
        Now there are notifications about newly exported reports, as a reminder to download files. Download export files faster from the side Profile menu.
      • Download reports in bulk in the Latest reports
        Mark checkboxes and click "Download" to export several reports at a time.
      • Add images to Custom reports
        Click "Add item" on the left and choose the "Image" block. Import an image you'd like to include in the report.
      • Sharing reports with people outside of Serpstat
        Customize a report, save it, and share a link with any of your clients or colleagues.
      • Branded charts in White Label
        Depict your company logo only on Enterprise plan. With Standard and Advanced plans imply two stamps: the company and Serpstat.
      Team tools
      API
      This part of Serpstat features got plenty of changes and improvements. New methods and filters for a batch analysis. For pros in marketing API would be best for analyzing big mass of data.
      Get a free 7-day trial to test Standard or Lite plan!
      You'll get access to domain and keyword analysis, backlink research, position tracking, and SEO audit. All the key tools are free while the trial. Get notification about it's ending or cancel any time!
      To keep up with all the news from the Serpstat blog, subscribe to our newsletter. Also, follow us on LinkedIn, Facebook, or Twitter!

      Speed up your search marketing growth with Serpstat!

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