PPC keywords of a domain (ad_keywords)

API v3 methods will be unavailable from 03/01/2022. Use a similar API v4 method.

The ad_keywords method returns paid keywords and ads copies that pop up for the queried domain in paid search results. The data set is similar to the Domain analysis — PPC research — Keywords report.

General request parameters and instructions for using Serpstat API

Following parameters can be used for pagination:
page_size: number of results per page (default: 100, max: 1000)
page: page number (set to the 1st page by default)

You can use the following parameters to filter the results:

Parameter	Description	Possible settings
position_from	min position for a keyword	1-100
position_to	max position for a keyword	1-100
queries_from	min number of monthly searches	0-100,000,000
queries_to	max number of monthly searches	0-100,000,000
cost_from	min CPC	0-200
cost_to	max CPC	0-200
concurrency_from	min level of competition	1-100
concurrency_to	max level of competition	1-100
right_spelling	filtering by misspelled keywords	not_contains - contains misspelled keywords; contains - does not contain misspelled keywords

To sort the results apply following parameters:
sort: field that needs to be sorted
order: sorting order (asc — ascending, desc — descending)

Response parameters
Parameter	Description
result	Contains the answer
total	Number of paid keywords of the domain
hits	Contains the answer
keyword	Keyword which domain's ad is displayed in SERP
keyword_length	Number of words divided by space in a keyword
domain	Domain
subdomain	Subdomain of the domain
url	URL where the ad leads
title	Ad Title
text	Ad text
position	Ad position
type	Ad placement type in relation to SERP (1 - above; 2 - under; 3 - side)
cost	Cost per click, $
concurrency	Keyword competition in PPC (0-100%)
found_results	The number of results found for the keyword
region_queries_count	Search volume in selected search engine database
region_queries_count_last	Search volume (last month)
types	A list of special elements shown in SERP (for example, video, carousel or map)
geo_names	List of toponyms in the array (if toponyms are present in the keywords)
difficulty	The assessment of the level of competition for a keyword to advance in organic search in the top-10 (from 0 to 100%)
status_msg	Response "OK" or "Error" report on a successful or unsuccessful request
status_code	Response code "200" — successful request. Errors occur when credits are exceeded (number of simultaneous requests or account credits)
left_lines	API credits remaining

Part of the API response for which you spend 1 credit:

 {
    "keyword": "nike koshes",
    "keyword_length": 2,
    "domain": "nike.com",
    "subdomain": "www.nike.com",
    "url": "https://www.nike.com/gb/w/sale-3yaep",
    "title": "Nike.com Official Clearance - Stock Up On Clearance Shoes",
    "text": "Nike Clearance Gear Gives You A Chance To Add Top-Flight Products To Your Collection. Find The Items That Match Your Style And Complete Your Look. Shop Clearance Now. Medical Workers Save 10% Shop With Nike Experts. Free Shipping for Members.",
    "position": 1,
    "type": "1",
    "cost": 0.29999999999999999,
    "concurrency": 100,
    "found_results": 64,
    "region_queries_count": 1000000,
    "region_queries_count_last": 10,
    "types": [
        "ads_top"
    ],
    "geo_names": [],
    "difficulty": null,
    "_id": "4754893372_1"
},

Example

Request data:

api.serpstat.com/v3/ad_keywords?query=nike.com&token=XXX&se=g_us

Response data:

{
    "result": {
        "total": 1537,
        "hits": [
            {
                "keyword": "nike koshes",
                "keyword_length": 2,
                "domain": "nike.com",
                "subdomain": "www.nike.com",
                "url": "https://www.nike.com/gb/w/sale-3yaep",
                "title": "Nike.com Official Clearance - Stock Up On Clearance Shoes",
                "text": "Nike Clearance Gear Gives You A Chance To Add Top-Flight Products To Your Collection. Find The Items That Match Your Style And Complete Your Look. Shop Clearance Now. Medical Workers Save 10% Shop With Nike Experts. Free Shipping for Members.",
                "position": 1,
                "type": "1",
                "cost": 0.29999999999999999,
                "concurrency": 100,
                "found_results": 64,
                "region_queries_count": 1000000,
                "region_queries_count_last": 10,
                "types": [
                    "ads_top"
                ],
                "geo_names": [],
                "difficulty": null,
                "_id": "4754893372_1"
            },
            {
                "keyword": "nicke air force",
                "keyword_length": 3,
                "domain": "nike.com",
                "subdomain": "www.nike.com",
                "url": "https://www.nike.com/w",
                "title": "Nike Air Force 1 - Nike Official Site",
                "text": "An Iconic Shoe Designed To Keep You Comfortable On & Off The Court. Shop The Official Nike Store For The Latest Nike Shoes, Apparel & Gear. Air Cushioning. Free Shipping for Members. Leather Upper. Models: Low, High, Sage, Jester, Shadow, Gore-Tex, Retro, Utility.",
                "position": 1,
                "type": "1",
                "cost": 0.39000000000000001,
                "concurrency": 100,
                "found_results": 78,
                "region_queries_count": 823000,
                "region_queries_count_last": 823000,
                "types": [
                    "ads_top",
                    "shopping_top",
                    "also_asks"
                ],
                "geo_names": [],
                "difficulty": null,
                "modified_date": "2021-04-22",
                "_id": "693985318_1"
            }
        ]
    },
    "status_msg": "OK",
    "status_code": 200,
    "left_lines": 998017
}