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Local results (NEW)

You can get Local pack and Local results data using Serpstat SERP crawling tool.

Local pack
Local pack is a SERP feature that appears on the first page of results for any search query with a local intent and usually has 3 results (or 4 if there is an ad block). For example: “best restaurants near me”, “best schools in my area”, etc.
Example of Local pack:


To get Local pack results you have to make a request using Serpstat SERP crawling tool. If SERP for the requested keyword includes Local pack you will see Local pack information in the results of SERP crawling tool.

Local results (Google My Business / Google Business Profile)
If you click on the ”View all” button in the bottom of the Local pack block, the Local results page will open. The Local results page includes the same data as the Local pack but it has more results. Within Serpstat SERP crawling tool you can get up to 50 results for both desktop and mobile.

Example of Local results page:

How to get Local results

To get Local results you have to make a request using Serpstat SERP crawling tool. You can find the request example in the right block of this page.
With the “type” field you can determine the type of Google results. By default, this field is set to “regular”, which means that the request is sent to get results from the regular Google SERP. To get Local results you have to add the “type” field with the value “local” in the “params” block (as shown in the example).

You can find more details on how to make a request here: Sending keywords to crawl regular and local results and getting a task id for further queries (tasks.addTask)

Response parameters
Parameter Description
title Contains the title of the business block
thumbnail Shows if there was a thumbnail (true/false)
rating Rating information
reviews The number of reviews
pricing indicates how high prices are. The more currency symbols ($, £, etc.) you’ll see, the higher prices  are.
extensions Parameter that can include the following data: type of business, business location (building, shopping center, museum, etc.), address, phone number, “open/closed” information, working hours, any additional information (for example "7+ years in business")
wrapped  Additional information like reviews, details about the equipment or the price for the gallon of gasoline
options Different options that business offers, for example: “Dine-in” , “Curbside pickup”, “No delivery”
ads indicates whether this block is an ad (true/false)

Example
Request data:

{
    "id": "some_id",
    "method": "tasks.addTask",
    "params": {
        "keywords": "pizza, burger, iphone",
        "typeId": 1,
        "seId": 1,
        "countryId": 23,
        "regionId": 21176,
        "langId": 1,
        "type": "local"
    }
}

Response data:

{
    "id": "some_id",
    "result": {
        "task_meta": {
            "se_id": "1",
            "country_id": "23",
            "region_id": "21176",
            "device_type_id": "1"
        },
        "tops": [
            {
                "keyword_id": "529218472",
                "keyword": "apple store",
                "keyword_data": {
                    "my_business": [
                        {
                            "title": "Apple Domain NORTHSIDE",
                            "ads": false,
                            "thumbnail": false,
                            "extensions": [
                                "Austin, TX, United States",
                                "In Domain NORTHSIDE",
                                "+1 512-691-4800",
                                "Closed",
                                "Opens 10AM"
                            ],
                            "rating": null,
                            "review": null,
                            "pricing": null,
                            "wrapped": null,
                            "options": [
                                "In-store shopping",
                                "In-store pick-up",
                                "Delivery"
                            ],
                            "position": 1
                        },
                        {
                            "title": "Apple Barton Creek",
                            "ads": false,
                            "thumbnail": false,
                            "extensions": [
                                "Austin, TX, United States",
                                "In the Barton Creek Square",
                                "+1 512-634-0520",
                                "Closed",
                                "Opens 10AM"
                            ],
                            "rating": null,
                            "review": null,
                            "pricing": null,
                            "wrapped": null,
                            "options": [
                                "In-store shopping",
                                "In-store pick-up",
                                "Delivery"
                            ],
                            "position": 2
                        },
                        {
                            "title": "Apple Knox Street",
                            "ads": false,
                            "thumbnail": false,
                            "extensions": [
                                "Dallas, TX, United States",
                                "+1 214-520-8532",
                                "Closed",
                                "Opens 10AM"
                            ],
                            "rating": null,
                            "review": null,
                            "pricing": null,
                            "wrapped": null,
                            "options": [
                                "In-store shopping",
                                "In-store pick-up",
                                "Delivery"
                            ],
                            "position": 3
                        },
                        {
                            "title": "Apple La Cantera",
                            "ads": false,
                            "thumbnail": false,
                            "extensions": [
                                "San Antonio, TX, United States",
                                "In The Shops at La Cantera",
                                "+1 210-276-2302",
                                "Closed",
                                "Opens 10AM"
                            ],
                            "rating": null,
                            "review": null,
                            "pricing": null,
                            "wrapped": null,
                            "options": [
                                "In-store shopping",
                                "In-store pick-up",
                                "Delivery"
                            ],
                            "position": 4
                        },
                        {
                            "title": "Apple North Star",
                            "ads": false,
                            "thumbnail": false,
                            "extensions": [
                                "San Antonio, TX, United States",
                                "In North Star Mall",
                                "+1 210-321-4420",
                                "Closed",
                                "Opens 10AM"
                            ],
                            "rating": null,
                            "review": null,
                            "pricing": null,
                            "wrapped": null,
                            "options": [
                                "In-store shopping",
                                "In-store pick-up",
                                "Delivery"
                            ],
                            "position": 5
                        }  
 ]
                },
                "target_fields": "[]"
            }
        ]
    }
}

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