Competitors in Organic Search (competitors)

API v3 methods will be unavailable from 03/01/2022. Use a similar API v4 method.

The competitors method returns the list of competitors for a domain in top 20 Google search results. The data set is similar to the Competitors report of the domain.

General request parameters and instructions for using Serpstat API

Response parameters
Parameter	Description
result	Contains the answer
domain	Domain
visible	Domain's visibility
keywords	The number of keywords of the domain found in the chosen search engine
traff	Estimated search traffic based on keyword positions and search volume
visible_dynamic	Dynamics of visibility since the last update
keywords_dynamic	Dynamics of the number of keywords since the last update
traff_dynamic	Dynamics of estimate traffic since the last update
ads_dynamic	Dynamics of changes in PPC Ads
new_keywords	Number of new keywords since the last monitoring
out_keywords	Number of lost keywords lost since the last monitoring
rised_keywords	Number of keywords which positions of the domain have improved since the last monitoring
down_keywords	Number of keywords which positions of the domain have dropped since the last monitoring
ad_keywords	Number of keywords in PPC
ads	Number of the PPC ads
intersected	Keywords domains have in common
not_intersected	Number of missed keywords of the domain that the competing domain ranks for
relevance	Relevance - calculates the percentage of similar keywords domains share (0-100%)
status_msg	Response "OK" or "Error" report on a successful or unsuccessful request
status_code	Response code "200" — successful request. Errors occur when credits are exceeded (number of simultaneous requests or account credits).
left_lines	API credits remaining

Part of the API response for which you spend 1 credit:

{
    "domain": "snipesusa.com",
    "visible": 6.7542200000000001,
    "keywords": 205235,
    "traff": 3678917,
    "visible_dynamic": -1.2196999999999996,
    "keywords_dynamic": -6195,
    "traff_dynamic": -383469,
    "ads_dynamic": 10,
    "new_keywords": 7363,
    "out_keywords": 13558,
    "rised_keywords": 5671,
    "down_keywords": 9733,
    "ad_keywords": 40,
    "ads": 38,
    "visible_mysql": 0,
    "intersected": 140871,
    "not_intersected": 64364,
    "relevance": 68.640000000000001,
    "new_relevance": 5.1799999999999997,
    "our_relevance": 5.2999999999999998
},

Example

Request data:

api.serpstat.com/v3/competitors?query=nike.com&token=XXX&se=g_us

Response data:

{
    "result": [
        {
            "domain": "snipesusa.com",
            "visible": 6.7542200000000001,
            "keywords": 205235,
            "traff": 3678917,
            "visible_dynamic": -1.2196999999999996,
            "keywords_dynamic": -6195,
            "traff_dynamic": -383469,
            "ads_dynamic": 10,
            "new_keywords": 7363,
            "out_keywords": 13558,
            "rised_keywords": 5671,
            "down_keywords": 9733,
            "ad_keywords": 40,
            "ads": 38,
            "visible_mysql": 0,
            "intersected": 140871,
            "not_intersected": 64364,
            "relevance": 68.640000000000001,
            "new_relevance": 5.1799999999999997,
            "our_relevance": 5.2999999999999998
        },
        {
            "domain": "ladyfootlocker.com",
            "visible": 1.6694500000000001,
            "keywords": 162412,
            "traff": 2855290,
            "visible_dynamic": -0.060309999999999864,
            "keywords_dynamic": -8811,
            "traff_dynamic": -59928,
            "ads_dynamic": 0,
            "new_keywords": 370,
            "out_keywords": 9181,
            "rised_keywords": 372,
            "down_keywords": 734,
            "ad_keywords": 0,
            "ads": 0,
            "visible_mysql": 0,
            "intersected": 100446,
            "not_intersected": 61966,
            "relevance": 61.850000000000001,
            "new_relevance": 3.6899999999999999,
            "our_relevance": 3.7799999999999998
        }
    ],
    "status_msg": "OK",
    "status_code": 200,
    "left_lines": 998117
}