Why is it worth doing content marketing or how much money does the Serpstat blog bring?
We will also spill the beans and tell you how much money our blog brings;)
2. How we achieved such results
2.5 Social networks
3. How much money does Serpstat blog bring?
3.1 Blog value according to Google Analytics
3.2 How much would Serpstat not get if there was no blog?
3.3 Demo Blog value according to AmoCRM
Serpstat Blog as a part of business
What are the functions of our blog?
How we achieved such results
How much money does Serpstat blog bring?
Blog value according to Google Analytics
According to Google Analytics, for the period from 01/01/2019 to 08/28/2019, the blog brought in $ 41.000 (463 payments) for the entire period or $ 5.130 (57 payments) per month.
The blog affects the user at different stages of the purchase decision. Therefore, for a rough assessment, you can use the attribution model, taking into account the time decay attribution model. According to it, the touchpoints closest in time to the sale or conversion get most of the credit.
In our case, the half-life is 7 days, which corresponds to the statistics of blog readers' behavior. It is clear that this is a rather conservative approach, and if you increase the period, you can get a higher attributed income. At the same time, you need to take into account the general principles of how Google Analytics attribution models work, and understand that such an estimate is approximate.
How much would Serpstat not get if there was no blog?
Thus, if all visits to the blog pages were deleted from the user's history, Serpstat would not receive $ 95,000 (1222 payments) for the entire period or $ 11.880 (153 payments) per month, according to data from the internal analytics system.
Demo Blog value according to AmoCRM
The number of applications for a personal demonstration from the blog and payment pages made as a result of the demo also gives an idea of the value of the blog for business.
Through applications for a demo, the blog delivered $ 2,400 (13 payments) for the entire period or $ 305 (1.6 payments) per month.
$ 41,000 (463 payments) for the entire period or $ 5.130 (57 payments) per month.
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