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Marketing 14 min read August 10, 2018

Top 30 Google Chrome Plugins For Digital Marketers

Top 30 Google Chrome Plugins For Digital Marketers

Adriana Venegas
Content Strategist at 41 Orange
Google's Chrome browser is hands down the most used browser on the internet. Don't believe me? Check out this graph from StatCounter. One of the reasons the Chrome web browser far excels its competitors is its ability to seamlessly integrate extensions.

We've assembled the best Google Chrome plugins for digital marketers which will help you optimize your work.
If you're not familiar with the plugins, or extensions, they are small software programs installed in the Chrome toolbar that customize the browsing experience. The plugins appear in the upper-right corner of the toolbar and enable users to make their browser functionality unique to their needs. These Chrome plugins are often narrowly defined and easy to use.

Time-Saving Chrome Extensions

This time-saving Chrome extension allows you to view and edit Microsoft Word, Excel and PowerPoint files without having to install Office on your computer.

Once the Chrome plugin is installed all you have to do is drag Office files into Chrome, open in Gmail, Google Drive and they will be opened in Docs, Sheets, and Slides for viewing and editing. Easy!
Initially developed for Firefox, ColorZilla quickly became one of their most popular plugins with more than 5 million downloads.

Now available as a Google Chrome Extension, ColorZilla allows you to get a color reading from any point in your browser. You can adjust and paste into another program, but ColorZilla also offers many features. Here are just a few:

  • Eyedropper
  • Advanced Color Picker
  • Ultimate CSS Gradient Generator
  • Webpage Color Analyzer
This Chrome plugin lets you capture all or part of a website. You can add annotations and comments to a screenshot and even blur sensitive information. This excellent plugin lets you permanently store and organize your images by project and share and collaborate with friends and colleagues.

This useful email marketing extension is used by Google's employees and allows digital marketers to send email marketing campaigns to thousands of email addresses right from Gmail. Gmass syncs with Google Sheets to enable you to personalize based on name, email address and any other available column you've created.
The Grammarly extension is one of the most popular Chrome extensions and with a good reason. This plugin pulls from over 250 potential errors to check every aspect of your writing, including grammar and spelling. Grammarly acts as a second set of eyes to check any email or blog post you're about to send. This added oversight is a confidence boost for that critical client email you're about to send and is a must-have for digital marketing services.
Push by Zapier is a universal Chrome extension which allows automatization of tasks with just a click of a button. Zapier works with apps like MailChimp, Google Sheets, and Trello and you can push to send info to and from any of them.
The Chrome extension known as LinkClump allows you to save time by clicking and dragging to select multiple links and open them all in new tabs. You can also choose to ignore certain links containing words.

Organizational extensions

Yesware Email Tracking offers a ton of functionality. You can automatically track all your emails right in Gmail and set-up notifications when someone opens your email or clicks on your email link. You can create email templates, schedule and track bulk email campaigns, schedule emails, and set tracking-based reminders on emails, so you get pinged when to follow up. You can also insert your available meeting times without having to toggle to your calendar. This Chrome extension is perfect for busy digital marketing professionals and anyone that wants their inbox to be more productive.
Window Resizer offers exactly what you would think. This Chrome extension re-sizes your browser's window to emulate various resolutions. This is extremely useful for digital marketing agencies with web designers and developers who need to test their layouts on different browser resolutions.
WiseStamp allows you to capitalize on your email signature by enabling you to link all your social networks and profiles, use apps to promote items you sell or blog posts you've written, share funny quotes, green footers or legal disclaimers, as well as easily add your company logo, and much more.
Save To Pocket is the perfect Chrome plugin for bookmarking something you want to view later. When searching through Chrome, you can easily save any page with the toolbar button or keyboard shortcut with just one-click. Save To Pocket automatically syncs to your phone, tablet or computer so you can see it any time you'd like. It also offers related recommendations and a ton of extra functionality.
LinkedIn Sales Navigator for Gmail allows you to view LinkedIn profile data for your contacts, leads and prospective leads directly in Gmail. This makes it easy for you to leverage that knowledge when you reach out to contacts without having to go directly to LinkedIn or sort through old emails.
This super helpful Chrome plugin allows you to view information of a contact when they email you. Working in conjunction with Gmail, ClearBit Connect looks up information about a contact on various social networks including Twitter, LinkedIn, and Facebook and uses this to provide you with a detailed profile.

Are you tired or perhaps incapable of remembering all of your passwords? Then LastPass is the Google Chrome extension you need.

Secure your LastPass account with a master password only you know, and from there you can keep all of your passwords locked up and easy to find in your LastPass vault. Encoded with bank-level encryption, LastPass passwords aren't even shared with LastPass itself making the security far beyond industry standards. LastPass also has a handy sharing function that allows you to share passwords with team members without revealing what they are.

Momentum is a custom designed page perfect for people who spend a lot of time in their browser opening new tabs. Its personal dashboard is designed to eliminate distraction and provide inspiration and focus.

Each day momentum provides you with a new stunning image, asks you what you'd like to focus on today and provides a handy to-do list area as well as the time.

Productivity Extensions

FoxyProxy Standard Chrome extension makes configuring browsers to access proxy-servers incredibly simple. This plugin supports auto change which switches among proxies according to URL rules, data import/export, and an online rules list that is AutoProxy compatible. The advanced quick switch mode allows you to switch among your proxies with one click.
Gorgias Templates allows you to increase your productivity by allowing you to write emails faster. Create templates out of texts that you often repeat. Insert this text quickly into your emails with shortcuts and allow yourself to respond faster to customers.

The Buffer extension for Chrome makes managing your social accounts much easier by allowing you to share content via Buffer with a single click. You can schedule your posts to Facebook, Instagram, Twitter, LinkedIn, and Google+. It also offers you the ability to adjust, and check analytics via Collaborate with teammates via the Chrome extension to better utilize your shared social accounts.

Bitly is one of the most popular link shortening tools for Chrome which allows users to shorten, measure and optimize links. The Chrome extension is fully optimized with your Bitly account, and the combination of the two gives you a whole range of optimization tools.
This crowdsourced plugin is the definition of simplicity. Integrated right into the toolbar section of your browser, Power Thesaurus allows you to search and view synonyms and antonyms quickly and efficiently without having to leave your browser or open another tab.
This Chrome plugin is perfect for the digital marketing person that does a lot of research. SimilarSites works just like YouTube recommendations by showing you relevant sites to the one you're currently on. This number one rated Google Chrome extension curates website recommendations and intelligently gives you options, saving you time.
This Chrome extension is excellent for digital marketing services that are doing lots of website work.

The Google Analytics URL Builder creates builder and tag URLs to be tracked in Google Analytics and Campaign reports. Additionally, it reads current web addresses automatically, forces lowercase, offers shortening support, creates presets of tags for fast tagging, auto generates final URL and much, much more.
Boomerang for Gmail is a powerful email assistant that can help make your digital marketing life much easier.

Boomerang allows you to schedule messages to be sent or returned at a later date. You can track messages to make sure you hear back from contacts, as well as schedule reminders inside Gmail. Hate sending an email and not knowing whether it even got read? Well, Boomerang offers cross-platform read receipts so you'll never be left in the dark. If you're busy working on a project and don't want to be interrupted, utilize the Inbox Pause button to pause all incoming emails while still getting notified about the emails that matter.

Hashtest is a must-have Chrome extension for digital marketing services that offer social media services. Hashtest automatically tests the quality of the hashtags you're considering using in real time. It ensures you don't get lost in the noise of an incredibly popular hashtag, but also makes sure that you're not using one so obscure it will never be found.

SEO Extensions


MozBar is the all-in-one SEO tool that gives you instant metrics while viewing any page. You can also create custom searches, quickly access the page authority and domain authority of any site, access and compare link metrics across pages, export your search engine results and much more. This Chrome extension is perfect for competitor analysis for any digital marketing team.
The Google PageSpeed Insights API Chrome extension shows real-time Google PageSpeed Insights score for Desktop and mobile. This powerful plugin shows the summary of website performance score for all the channels along with the navigation link to Google PageSpeed site of the requested site.
The Page Analytics extension allows you to see how your customers are interacting with your web pages. When you view a page where you have Google Analytics access you'll see:

  • Pageviews
  • Avg. time on page
  • Bounce rate
  • Exit percentage
  • Active users in real time
  • In-page click analysis

Serpstat's new Google Chrome extension makes analyzing competitor data easier than ever. Without having to leave the analyzed page, one click of the Serpstat plugin gives you the most crucial domain/page data including:

  • Visibility
  • Traffic
  • Keywords by country
  • Top competitors
  • Top 10 keywords the domain ranks for and more.
The SimilarWeb Chrome extension utilizes 9 of the same metrics as its main website. With a single click, you can get in-depth traffic and engagement statistics for any website. Stats like website popularity, main traffic sources, average time on site, industry ranking, top referring sites, paid keywords, related mobile apps and much more.

BuzzSumo allows digital marketing specialists to get social share counts for the page you're viewing, or for any website. From Facebook, Twitter, Google+, LinkedIn and Pinterest, BuzzSumo gives you all the share info you need. It also allows you to share the current page on any of those networks with one click and see who has shared that page on Twitter.
What are your favorite Chrome extensions? Share the list of plugins you cannot imagine your work without!

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