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News 5 min read July 29, 2019

SEO Specialist Portrait: What's Common And What's Different — Survey Results

SEO Specialist Portrait: What's Common And What's Different — Survey Results

Anna Zharikova
Marketing Specialist at Serpstat
This spring Serpstat team launched a survey to study what unites SEO specialists and check their demographics, education, facts about their SEO career, working conditions and dreams :)
As a result, we collected 1587 responses and are ready to present you a market profile.

Why are we doing this?

Since most of the professionals who use Serpstat are SEO specialists, we think about how they live and work. The survey results are useful to both newcomers in the SEO area for a common understanding of the niche, and experienced specialists for comparing the workload or working conditions.
In this survey, we tried to figure out what unites SEO experts.

Survey results

Demographics and education

Data was collected based on the survey of 1587 respondents. Most of them are from the USA and the UK. 71 percent of our participants are men, and 29 percent are women.
The vast majority have a university degree in the Marketing field. You can see a detailed demographic picture in the infographics below.

It is noteworthy that approximately the same number of respondents are under 30 and more than 45 years old.
demographics and education

SEO career

Almost 32% of our respondents chose SEO because of the work specificity. Other reasons include a possibility to be creative, intersection with other interests, complexity, or even destiny :)

Almost half of all respondents work at agencies. 57% of them have competence level separation, and 63,4% are Senior SEO experts.

Also, SEO is the first job for only 32% of them.
27,8 percent of the participants have more than 10-years experience in SEO. 9,1 percent has been involved in SEO for less than 1 year.
seo career
 

Working conditions

Possibility of career growth, remote work and flexible schedule and salary level became the most important aspects of work for our respondents. It is interesting that 93,7% of our participants enjoy their job, but only 58,6% of them are satisfied with their salary.

30,1% are working on 2-4 projects at the same time. The most popular sources of self-education are blogs, online courses and webinars.

The most frequent salary is $1000-3000/month.
seo career

Personal info

Most of our respondents dream about starting a business or becoming a traveler. Other popular variants included retirement, financial independence and having more time to spend with family.

The overwhelming majority (71,3%) are fond of traveling; along with this, SEOs love movies, books, sport and video games.
personal info

Survey results

Our survey involved 1587 respondents; most of them are from the USA and the UK.
71% of our participants are men, and 29% are women.
28,2% of the respondents are under 30, and 27,2% are more than 45 years old.
Almost 32% of our respondents chose SEO because of the work specificity.
27,8% of experts asked have been involved in SEO for more than 10 years.
Almost half of all respondents work at agencies. 57% of them have competence level separation and 63,4% are Senior SEO experts.
Possibility of career growth, remote work and flexible schedule and salary level became the most important aspects of work for our respondents.
30,1% are working on 2-4 projects at the same time. The most popular sources of self-education are blogs, online courses and webinars.
41,8% of our respondents dream about starting a business and 38,1% — about becoming a traveler.
The overwhelming majority (71,3%) are fond of traveling; along with this, SEOs love movies, books, sport and video games.
We thank all survey participants and we hope that the study we prepared was useful and fascinating! Share your ideas for new polls in the comments below ;)

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