– 16 min read

89 Free Tools For Internet Marketers

Olga Dyachuk

Creative Writer at OWOX BI

A marketing manager faces a great challenge: while the perfumer has a whole chemical laboratory to work with, the marketer is usually armed only with a laptop and the responsibility to sell.

For your help, OWOX BI team prepared examples of online marketing tools for performing any tasks. To your swords!

Contents

1. Tools for digital marketers
2. Design tools
3. Video tools
4. Email marketing tools
5. Digital promotional tools
6. Tools for blogging and content marketing
7. Tools for creating landing pages

Online digital marketing tools

Here's a list of tools for online marketers that will help you carry out marketing campaigns, analyze them, rank tracking, build your marketing strategies, and complete (or at least try to complete) tasks on time.

Google Trends. This service shows what stuff people are searching for most (besides the size of Kim Kardashian's body parts).

Google Alerts. Sends email notifications for selected keywords. You can even track the activity of competitors.

Google Analytics. A web analytics service that's well-known among online marketers.

Google Optimize. A free site optimization and A/B testing tool.

Google Keyword Planner. A keyword tool for creating new marketing campaigns.

OWOX BI. A go-to tool for any marketer. OWOX BI collects data from CRMs, ad services, call tracking systems, and other systems and builds any report you need based on this data.
Free, pay to get more features

Serpstat. All-in-one SEO tool which provides keywords research, rank tracking, backlink analysis, site audit, and detailed competitors keywords and top URLs analysis.
Free, pay to get more features

Bing Keyword Tool. Collects hundreds of tips for a given keyword. Gives a fresh look at trends from the Bing search system.

Übersuggest. Helps boost rankings on Google and shows the cost of one keyword.
Free, pay to get more features

Similar Web Analysis. Analyzes page traffic and channel sites.
Free, pay to get more features

If you work with the French market, here's a bonus:
SEOQuantum. I is a tool for onine marketers that shows you the results of search suggestions from Google, Amazon, Wikipedia, Yahoo, Bing. It shows you the key ideas from sites that your competitors are probably ignoring.
Free, pay to get more features

Best Tools To Improve Your Productivity

Design tools

Goodness gracious, today is the day: your designer has gone off somewhere and you're sooo behind on the deadlines. It's time for you to cope on your own. These online tools will help you create simple visuals for social networks, or ads without any complications. You can compare internet marketing tools and choose the one you like.

Canva. The favorite online service of many social media managers. Contains over a million photos, images, and design elements.
Free, pay for extra content

Crello. This online service that creates graphic content has quickly won the hearts of marketers around the world. It even contains free templates for creating stories.
Free, pay for extra content

Shutterstock. One of the most popular collections of stock graphics, images, and videos. Also includes music and editing tools.
Free, pay to get more features

99 Designs. A platform that helps you quickly create logos, sites, and more.
Free to use, pay for a designer's work

Logomakr. Helps you create logos. Contains thousands of templates and dozens of fonts.

GIMP editor. An easy-to-use, open-source graphics editor that's similar to Photoshop. To use it, you need to be familiar at least with layers.

Online Image Editor. This simple image editor helps you create animated images and edit GIF files.

Quick Meme. A fast meme generator.

Easelly. A service that helps you create flowcharts or draw an illustration for a talk or an article.

Infogram. An interactive infographic service that allows you to build interactive digital charts and graphically present data on maps.
Free, pay to get more features

Vimeo Stock. A collection of stock video files in HD. Contains exclusive video content from users around the world.
Free, pay to get more features

Pixabay. Another popular stock image and video site. Contains more than 1.5 million images and videos.

GIFmaker. A service for creating GIFs. Animations can be created using an Android mobile phone camera.

Flaticon. A collection of free flat icons in various formats.
Free, pay to get more features

SubtlePatterns. A texture Library. This online service allows you to apply a selected background texture to a site using a preview.

Pictaculous. This color palette generator helps you choose beautiful color schemes for images on your site.

Google Fonts. A library of over 800 free fonts.

Video tools

This story should be familiar to every digital marketing manager: you need to create a beautiful video and the deadline was yesterday. All you can imagine is you riding a bike that's on fire, and you're in a fire, and everything else is on fire and you're in hell. Easy now, darling. Take a deep breath, count to three, and breathe out. We're here for you. We've prepared a list of cheap internet marketing tools that will help you to extinguish those fires in time using a phone camera and without any expensive equipment.

Biteable Explainer Video. Contains simple video templates. Allows you to create short animated sequences with attractive visual effects.
Free, pay to get more features

Powtoon Video Maker. A service to create short animated videos. Easy to use; no technical skills required.
Free, pay to get more features

KineMaster. A video editing application for Android that allows you to create and edit videos and overlay your own music and voice.
Free, but you need to pay to remove the watermark

Adobe Spark. Helps you make custom videos in minutes. No design skills required.

Animaker. With this DIY animation software, you can easily create any video.
Free, pay to get more features

Vyond. Helps you create simple videos with a big library of resources and pre-built templates.
Free, pay to get more features

Moovly. Helps you create simple videos and presentations.
Free, pay to get more features

How To Read Your Traffic: 4 Major Tools For Marketing Attribution

Email marketing tools

There are many email marketing services available. In this list, we've shown the ones we've tested ourselves and therefore can recommend to you.

Reply.io. Helps you create advertising campaigns, set up message sequences, import contacts, and much more.
Free trial, pay to get more features

MailChimp. One of the most popular email marketing services in the world. Presents templates, clear statistics, many pleasant features like scheduling according to the recipient's time zone, and integration with other services. Free, pay to get more features

PutsMail. A tool for checking emails in HTML format. Demonstrates the correctness of the layout of HTML messages in email clients.

Drip. Helps you easily create email campaigns. Includes a wide range of tools for smart email marketing.
Free trial, pay to get more features

Constant Contact. An automation service that helps you create emails in minutes.
Free trial, pay to get more features

Stripo.email. A platform that creates professional and responsive email templates. No HTML skills required.
Free, pay to get more features

SendPulse. A multi-channel marketing platform that lets you send emails, push notifications, and SMS campaigns.
Free, pay to get more features

SpamCheck. Checks if your newsletter is sent to spam.

Infusionsoft. A task manager for email marketing.
Free trial, pay to get more features

Unroll.me. Cleans your mailbox of unnecessary emails.

Blacklist Checker. Tests if your IP gets caught in spam filters.

Paper.li. Creates a page with a permanent link that includes content you choose. You can add up to 25 sources of content, including social networks and YouTube, customize the design, notify subscribers via email about updates, and integrate the link into a blog or website.
Free, pay to get more features

Hello Bar. A WordPress plugin that creates a button to subscribe to a newsletter.
Free, pay to get more features

OneSignal. A cross-platform e-mail delivery and notification automation service. An alternative to an email newsletter.
Free, pay to get more features

Aweber. Helps you launch automated email sequences, tag and segment subscribers, and track progress of e-mail campaigns.
Free trial, pay to get more features

PushWoosh. This platform allows you to work with your audience in real time. Creates alerts based on geolocation in a user's native language and communicates with your customers on a real-time basis with high-velocity push notifications.
Free, pay to get more features

PushCrew. Allows you to send notifications to users that aren't currently on your website.
Free, pay to get more features

22 Tools To Boost Your B2B Business

Digital promotional tools

Social media marketing is the face of a company. It's the place where consumers and partners meet with the company. The quality of the SMM specialist depends on the atmosphere of communication with the company and its proximity to the target audience. Here's a short list of useful services that make this communication more efficient.

Buffer. This service manages profiles on social networks, allows you to plan posts for Twitter, Facebook, Instagram, and LinkedIn, analyzes their results, and helps you interact with your audience.
Free, pay to get more features

IFTTT. A tool for automating tasks on social networks, for example setting ads on Facebook or syncing work with Twitter.

Socialbakers. An analytical platform that allows you to see statistics on social networks.
Free, pay to get more features

Social Mention. A social network monitoring service. Searches for custom content like blogs, comments, bookmarks, events, news, and videos by keywords. Allows you to generate alerts for social networks.

TweetDeck. Keeps track of Twitter.

SocialOomph. A social media messaging platform (with a big focus on Twitter). Creates automated posts for new Twitter followers.
Free, pay to get more features

Friends+Me. Helps to schedule and create content for Facebook, Twitter, LinkedIn, and Pinterest.
Free trial, pay to get more features

LikeAlyzer. Allows you to analyze and improve your Facebook page. Compares your profile with similar ones, gives a report, and shows which forms and fields need to be completed in order to increase page efficiency.

Hootsuite. A great tool for managing social network profiles from one interface. Provides access to reports, analytics, and much more.
Free trial, pay to get more features

SproutSocial. A service that comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform.
Free trial, pay to get more features

ShortStack. Helps you build campaigns specifically for Facebook.

JotForm. An online contact building form that adds contact forms to Facebook pages.

Everypost. Helps you manage SMM tasks.
Free trial, pay to get more features

Buzzsumo. Searches for popular content.
Free trial, pay to get more features

Keyhole. Analyzes posts on both Twitter and Instagram.
Free trial, pay to get more features

Top 5 Tools To Track Your Brand Mentions

Tools for blogging and content marketing

Content is the king of the web. To improve the quality of your articles and materials, we present a selection of content management services.

Grammarly. Checks texts for errors in English.
Free, pay to get more features

Hemingway App. Helps you to make your blog posts readable.

Quetext. Plagiarism checker and citation assistant.
Free, pay to get more features

Inbound Now Generator. Generates unique headers.
Free, pay to get more features

Spinner Chief. A free text generator that creates readable, unique texts and improves the quality of finished texts.
Free, pay to get more features

Readability Score Tool. Measures the readability of content.

Hubspot. A comprehensive content management service. Automates inbound marketing and syncs with CRM systems.
Free, pay to get more features

Headline Analyzer. Increases the efficiency of blog headings.

Siteliner. Searches for duplicate texts on a website.

Content Idea Generator. Helps you generate blog topics.

Trello. The world's most popular task manager that simplifies your work with an array of editorial articles.
Free, pay to get more features

Editorial Calendar. A plugin for WordPress that combines all publications in one calendar.

Tools for creating landing pages

Not all marketers create landings with the help of designers. As a wise proverb says, if you want to go far, go and do your landing yourself. Here's a list of tools to help you.

WordPress Landing Pages. This platform helps you create landing pages.
Free, pay to get more features

Tilda. One of the most popular platforms among website marketing tools for creating landing pages and websites.
Free, pay to get more features

Wix. A free website and landing page builder.
Free, pay to get more features

Shopify. Helps you build an online store.
Free trial, pay to get more features

Webnode. Helps you create your own website quickly and easily.
Free trial, pay to get more features

Unbounce. Designed to create and optimize landing pages. Allows designers, marketers, and advertisers to check a landing page using A/B testing and improve the efficiency of the site. You can test different ad headlines, increase the conversion rates of landing pages, and do much more.
Free trial, pay to get more features

Instapage. Creates simple landing pages to promote your business.
Free, pay to get more features

LeadPages. Has a wide range of templates for landing pages and is easy to use.
Free, pay to get more features

Launchrock. Helps you create Coming Soon pages.
Free, pay to get more features

Five Second Test. Allows you to get real feedback from random users to see if they can quickly understand what your landing page is about.
Free, pay to get more features

Crazy Egg. Shows how your visitors are using your landing page.
Free, pay to get more features

Are any of these services familiar to you? Yay! Your marketing routine is looking good!

What other services do you use to save time for an extra coffee break? Share with us in the comments.

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