– 8 min read

Best Internet Marketing Tools To Boost Your Results

Автор статьи о продвинутых инструментах Serpstat

Editorial Head at Serpstat

It takes two to tango. In the same way, it takes two to do marketing - a marketing specialist and a marketing tool.

Fortunately, there are hundreds of marketing tools created for the experts to choose from. Is it a good thing though? How not to drown in this sea of software, plugins and online services?

Lucky for you, we've got your lifejacket - a list of Top 11 marketing tools. Read this article and find out what instruments will accompany you on your way of marketing adventures.

1. Online digital marketing tools
1.1 Google Trends
1.2 Google Alerts
1.3 Google Optimize
1.4 Google Keyword Planner
1.5 OWOX BI
1.6 Bing Keyword tool
1.7 Google Analytics
1.8 Serpstat
1.9 Hubspot
1.10 SimilarWeb Analysis
1.11 Ubersuggest
2. Conclusion

Online digital marketing tools

Here's a list of digital advertising tools for online marketers that will help you carry out marketing campaigns and analyze them, perform rank tracking, build your marketing strategies, and complete (or at least try to complete) tasks on time.

Google Trends

With the help of this tool, you can find out what people are searching for. With this information, search volumes and seasonality of searches can be easily assessed.

The explore function is the most interesting for SEO. Here you can compare the results of two and more keywords. You can check the region of search, time period, categories to see where this or that keyword performs better and will boost your website in SERP.

Google Alerts

Here you can track the activity of the selected keywords, along with the activity of your competitors.

You can use it to find guest post opportunities, mentions without backlinks, monitor your business or your competitors', and simply get alerts for your brand mentions and be aware of your reputation.

Google Optimize

Another great tool from Google that will help you with your SEO. It helps you test different options of web pages and see how they perform against your specified objective. Google Optimize will monitor the results of the experiment and tell you what option is a winner.

Google Keyword Planner

Google Keyword Planner tool was designed to help marketers research keywords, find their search numbers, competition, ad pricing, choose the best keywords for their SEO strategy.

It's a great tool to get keyword ideas for your SEO and check them for compatibility with your strategy.

OWOX BI

Another go-to tool for any marketer. OWOX BI collects data from CRMs, ad services, call tracking systems, and other systems and builds any report you need based on this data. It has a free version, but you need to pay to get all the features.

Bing Keyword tool

This tool collects hundreds of suggestions for a given keyword. You can get a fresh look at trends from the Bing search system. It will suggest matching and relevant keywords to the ones you input. An easy way to collect new keywords for your marketing strategy.

Google Analytics

Google Analytics should be present among your marketing instruments from the very beginning. Only a couple of minutes to add it to your website, but, as a result, you will be able to track every move of every visitor to your site.

For example, you can check what devices your visitors use the most, and pay more attention to the optimization of your site for that device.

Also, after having optimized your ad campaign, you can monitor the results in terms of visitors.

This tool is not something you can ignore. Installing it will be essential for your marketing strategy.

Serpstat

This is an all-in-one SEO tool that provides keywords research, rank tracking, backlink analysis, site audit, and detailed analysis of competitors' keywords and top URLs. With our tool, you will be just one step away from a detailed website analysis.

This marketing tool will be useful for digital marketing agencies, in-house SEO experts, and freelancers in digital marketing. You can use it for free, and if you want to have more features available - there's always a pricing plan that will meet your needs.

Would you like to learn how to use Serpstat to boost your results?

Leave a request, and our experts will advise you on the development of your project, share training materials, and offer test access to Serpstat!

Request demo

Hubspot

Hubspot is one of the top tools when it comes to marketing, sales and CRM systems.

It has all-in-one marketing software, so you don't have to rip yourself apart and be pulled to different directions for every other marketing move.
This tool will be needed at the beginning of your work as a marketer, and it will certainly be of help when you grow.

SimilarWeb Analysis

This tool helps you analyze page traffic and channel sites.
With the help of SimilarWeb extension, you can get the main data about a website with one click.

You can check the statistics of the website's visitors, where they come from, how long they spend on the website etc. And you can get even deeper estimations in the paid version.

Ubersuggest

This one will help you boost the Google rankings. Also, it has an interesting feature - it shows the cost of the keyword.

It allows you not only to check your website but also to check your competitors. You can get the data on their keywords, content, and media marketing strategies.

It will also help you discover new ideas for your content by researching your niche. Actually, it offers many more functions, so try it out yourself.

Conclusion

If you're already using some of these tools - your marketing strategy is looking good!

At the same time, these are just some tools in the wide choice of marketing instruments on our web. What other services do you use to save time for an extra coffee break? Share it with us.

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 14 people on average 4.71 out of 5

Found an error? Select it and press Ctrl + Enter to tell us

Best Internet Marketing Tools To Boost Your Results

Contents

Online digital marketing tools

Conclusion

Learn how to get the most out of Serpstat