Interview With Simon Cox: Migrating Sites Like A Pro
He answered the questions of our channel members on the topic Migrating Sites Like A Pro. In case you missed the chat, you can read this article :)
What does your site migration SEO planning include?
What strategies have you used to handle redirects?
How do you monitor site migrations?
Although we now have GSC Domain Properties, I pull the data into Google Sheets to monitor progress and share it with clients.
What is the most common issue you have had to fix after a migration?
I always do a crawl immediately at launch and usually have a preprepared checklist to go through. Includes a list of the links I am expecting to redirect to their new location.
I get called in after migrations because traffic has tanked! If non-SEO's read this please call me before you migrate! Most common issue has been a total lack of redirects and planning.
What was your toughest migration? Any horror stories?
We assumed there would be a lot of sweeping up in the following weeks - probably was with stationery, business cards etc. but for the site we pretty much nailed it.
Also 1 job where I added hreflang to thousands of pages through a CMS process as no dev resource available for at least a year.
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