Interview With Simon Cox: Migrating Sites Like A Pro
He answered the questions of our channel members on the topic Migrating Sites Like A Pro. In case you missed the chat, you can read this article :)
Why do you think SEO needs to be part of a site migration?
What does your site migration SEO planning include?
What strategies have you used to handle redirects?
How do you monitor site migrations?
Although we now have GSC Domain Properties, I pull the data into Google Sheets to monitor progress and share it with clients.
What is the most common issue you have had to fix after a migration?
I always do a crawl immediately at launch and usually have a preprepared checklist to go through. Includes a list of the links I am expecting to redirect to their new location.
I get called in after migrations because traffic has tanked! If non-SEO's read this please call me before you migrate! Most common issue has been a total lack of redirects and planning.
What was your toughest migration? Any horror stories?
We assumed there would be a lot of sweeping up in the following weeks - probably was with stationery, business cards etc. but for the site we pretty much nailed it.
Also 1 job where I added hreflang to thousands of pages through a CMS process as no dev resource available for at least a year.
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