Link Building for Affiliate Sites in 2022
Modern link-building is aimed at building natural and relevant links. As long as you meet these criteria when implementing and optimizing this process, you're on the right track.
- The importance of link-building. Should affiliate sites build links?
- To which pages should affiliate sites build links to see the best results?
- What matters when it comes to link building?
- The best strategies to use for building links to affiliate content.
- Additional link-building tips for site owners.
1. Should affiliate sites build links? Is link-building still important?
Initially, link-building mostly involved creating links of different quality from any site, no matter how trusted it was. With time passing and search engines updating their ranking factors frequently, link building has become a little more challenging.
Today, building links is mostly about creating high-quality content that users will be interested in and will link to. It may include:
- social media posts;
- informative articles;
- video materials and guides;
- training courses;
- case studies;
- checklists, and many more.
Valuable content → more traffic → better rankings → increased profits!
You can't ignore backlinks if you see your SEO strategy as long-term and successful. The more high-quality, relevant backlinks a page has, the more traffic it will get.
You can boost both traffic and authority for your affiliate site by implementing a backlink strategy.
The obvious reasons are building brand awareness, bringing more website traffic, and increasing revenues.
Google views them as votes and uses them to sort through infinite content on any topic and come up with the best one.
Just like an affiliate site needs detailed content that answers people's queries, it also needs a good user experience and backlinks to rank.
2. To which pages should affiliate sites build links to see the best results?
An effective SEO strategy should contain an analysis of such indicators as visibility, estimated traffic, the dynamics of the leading indicators, and many more.
It is not just about creating a link that will represent your site to the user. What matters is how long he will stay on your site's page, referred by the affiliate site. So, quality and audience responses — that's what counts here.
Let's have a look at what are our experts' views on this matter.
We've all seen situations where a 2-week-old page is already getting a ton of impressions in GSC. For some reason, Google loves you for the topic, and if that topic has traffic potential and high buyer intent, it should be prioritized for link building.
It's also important to build links to the homepage and also to other pages on the site. You shouldn't be in a situation where 90%+ links go to just a few key pages on your site, as that looks unnatural and unrealistic.
The normal link profile of most websites has links across the board, but it's your job as an SEO to skew that percentage towards your target pages. No link is wasted as you can use internal linking to pass that authority to your key pages.
Moreover, feel free to review the Top Pages report and see the site pages of the analyzed domain that receive the most search traffic and the number of shares on social networks. Make the most of this tool when analyzing your site or the affiliate site.
It should be high quality, and about a topic, other sites are likely to link to.
You can use plenty of techniques, from competitor analysis to guest posting and the HARO technique ("Help a Reporter Out"). Don't try to speed up the process as much as possible; take your time to secure high-quality links.
Checking the backlink profile metrics will be much easier if you master the appropriate platform like Serpstat. This is where you may apply Backlink Analysis Tool and check the following info for the analyzed site:
- referring domains and subdomains;
- indicator of domain authority;
- backlinks leading to the analyzed domain;
- referring homepages;
- IP addresses, subnets, and many more.
Request a personal demonstration of the service and our expert will provide you with all the info needed :)
3. What matters when it comes to link building?
A good number of internal and external links pointing to a website indicates that its content is noteworthy enough to gain more visibility and attract more attention.
It's important to determine the authoritative sites, where you want your links to come from, and decide which pages of your site should be promoted. After that, you are good to go.
What about other factors that matter when it comes to link building? When determining whether a link is helpful to your ranking, the following elements must be taken into account:
Google may expect a press release, and that helps also.
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4. What are the best strategies to use for building links to affiliate content?
You have to choose an appropriate strategy based on the affiliate marketing niche you're targeting, as well as the resources you're able to commit to this process.
One may find it a little hard to get high-quality backlinks, especially in a competitive niche. But let's explore some common strategies affiliate sites might use:
Identify a few of your top competitors → check what types of content are they linking to, and what topics and keywords they cover → if their target audience is relevant to your site — apply the same tactics.
Discover broken links on trusted sites → create content that is highly relevant to the page that no longer functions → publish appropriate content on your site → get in touch with the webmaster so that they can offer your page as an alternative.
You may create practical content that includes guides, useful checklists, or different scientific studies.
Still wondering how to carry out competitive backlink analysis? Feel free to explore all the details with Serpstat!
For affiliate sites, the best links are from other affiliate sites and also overall from the sites in the industry, even if they don't monetize with affiliate links. Here's how to get those coveted backlinks.
The tactic is guest blogging and link exchanges. Google would say it's against their guidelines, but it's commonly used, works well, and they can't detect it as it looks very much like organic link acquisition.
Fifth, once people have added their links, it's time to submit your article and wait for it to get published. Once the guest post is published, let the participant know they've gotten their live links.
Finally, for each link that you gave, ask for a link back either from their site or from their next guest post.
Links from their site might be better because you can pick the page for relevance and authority and dictate the anchor text.
And that's how you start. And you repeat the process with subsequent guest posts, and you can scale it by hiring a freelance writer to write those guest posts for you.
This tactic gives you the best links for your affiliate blog, but an added benefit is that you get to build fruitful business relationships with a host of other bloggers in your niche.
5. What are some additional link-building tips for site owners?
Prove that your site is legal and secure, improve it over time, check customer reviews for your product or service, and take time to gain a reputation.
The moment you are a trusted expert that is perceived as an authority, others will happily refer to your website with a backlink.
Considering our team's experience, we may conclude that follow-up emails actually get the best response rate. Your first email might have been missed or forgotten, but a follow-up is harder to ignore.
- Find topics with multiple backlinks from high-authority domains.
- Create quality, appealing content on your site related to the topic.
- Share your content, and try to get a new audience involved.
If you follow E-A-T principles for your “linkbait” pages, you can easily illustrate the mutual benefit of link placement when you pitch sites.
Moreover, Google will perceive the linking relationship as natural if both sites involved have high-quality, relevant, and useful content. In turn, the link helps boost the authority of both websites :)
For example, a niche related to dog food or accessories may generate content related to dog bite statistics. Statistical content attracts.
✔️ analyze sites of partners and competitors;
✔️ discover what your audience is interested in;
✔️ reach out for links;
✔️ keep in touch with those you cooperate with;
✔️ consider guest blogging and influencer marketing;
✔️ utilize popular social media;
✔️ claim broken links;
✔️ diversify the content you create;
✔️ use special tools and analyze results, implementing changes if needed.
Serpstat For Affiliate Marketing Platforms
Expand your niche's network of publishers and advertisers, optimize the platform pages, and get predictably growing traffic to the partner portal. Explore Serpstat features for your monetization platform!
Instead of Conclusion
Nowadays, there is no doubt that links remain one of the determining factors used by search engines in their ranking algorithms. And Google, for example, has developed a method of detecting unnatural link patterns, rewarding only high-quality link profiles.
Like any other site, link-building for an affiliate site is a top priority. One day, your website might improve, so you won't need to work so hard for links. By taking advantage of this opportunity, you will gradually be able to create amazing content that will entice other websites to link to you!
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