Conduct website analysis through domain and get the most important indicators for power estimation of your website or a competitor's site. Domain analysis from Serpstat will give a complete picture of the site in a convenient report: visibility, traffic, keywords for SEO and PPC, ranking by position, performance dynamics and competitor lists.
How to Analyze a Domain: Serpstat's SEO and PPC Competitor Research Tools
Stages of domain analysis
Analysis of site visibility in search engines
Visibility is a calculated metric that shows how "visible" your site is in search engines.
The parameter takes into account the number and frequency of phrases for which the site is ranked in the SERP. Compare your visibility to your niche competitors and adjust your strategy.
Analysis of keywords for which the domain is in the top 100
Distribution of phrases by position
Use the report Distribution of phrases by position in order to monitor the graph of growth of keywords. Find out for what phrases the analyzed domain is ranked in the top 1, top 3, top 10, top 20, top 50 and top 100.
Analysis of keywords for which a domain is placing ads in Google Ads
Subdomains of the searched domain
Analysis of traffic dynamics from PS
The report on the dynamics of traffic from search engines will show the estimated organic traffic from Google that the site receives per month.
Traffic is calculated taking into account the click-through rate of the page at a certain position and the frequency of the request for which the domain is ranked. With the help of the report, you can evaluate the dynamics of your site's traffic or draw conclusions about the effectiveness of competitors' SEO.
Search Engine Competitors
The SERP Competitor Report allows you to get a list of relevant competitors based on the intersection of your semantics.
Evaluate the potential of competing sites by parameters: number of keys and total number, relevance for your site and visibility.
Competitors in context
Domain Link Analysis
The Link Analysis tool does a site domain check to accurately assess your site's backlinks and the link profile of competitors.
Use the tool to get data on competitors' links. Evaluate the quantity and quality of referring domains and pages, regional distribution of referral donors and anchor links. Analyze backlinks to your site and those of competitors so you don't miss out on opportunities to improve your search engine rankings.
Test Serpstat Domain Analysis
Tasks that can be solved using Serpstat domain analysis
Serpstat Key Benefits
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More about domain analysis
FAQ. Common Questions About Domain Analysis
1. What is SEO website analysis?
SEO analysis -is a detailed audit of the site, which allows you to get the most important indicators for assessing the power of the site. SEO analysis consists of assessing indicators such as visibility, estimated traffic, keywords for SEO and PPC, the distribution of phrases by position, the dynamics of the main indicators and the lists of competitors.
2. Why do you need a Domain Analysis tool?
Using the Domain Analysis tool, you can: see all keywords - organic and paid; find competitors in organic and PPC; simultaneously compare up to 3 domains in organic and PPC; find the top pages of the analyzed domain. You can use the obtained data to assess the power of your site or competitors' sites and build an effective SEO strategy.
3. How to analyze a site?
Site analysis consists of 8 basic steps:
- Determining the authority of the domain to find out how important and influential the site is.
— The older the domain , the better;
— SEO optimization;
— Domain Trust: Having links to it from reputable sources.
- Checking the loading duration.
The minimum loading time of the site makes it user-friendly and more attractive to search engines. Normal website load time is 0 to 3 seconds.
- Checking for a sitemap.
The map displays the structure of the site and is a guide for both users and search engines.
- Checking for the existence of a Robots.txt file.
The file is needed for restricting the access of search robots to subdomains and pages of the site, to exclude from search results and crawling.You need to make sure that the file is located in the site directory
- Meta-content check.
Meta-data (title and description) are needed so that users can quickly familiarize themselves with the content of the page in the search results.
The title and description components must be filled in.
- Checking tags H1-H3.
These headers are needed to structure and concisely describe the content of the page.
At least H1 level tags must be present. If there are also H2 and H3 , this will have a positive effect on the ranking.
- Content analysis.
It is important that the site is live and contains constantly updated content.
- Keyword check.
Enter keywords in the search bar and check how your site is ranking to see where the starting point is in the optimization process.
4. How to analyze a competitor's website?
In order to analyze the competitors' website, you need to take the following steps:
- Analyze the range of goods or services offered by the competitor.
- Analyze the prices, compare them with your prices.
- Assess the convenience of the service (delivery, return of goods, payment methods) and marketing activities (promotions, bonus systems, discounts).
- Analyze customer feedback.
- Analyze customer support methods (hotline, online chat, etc.)
- Analyze external events and activities that a competitor uses.
Such analysis will allow you to find growth points and your competitive advantages.
5. What to look for when analyzing competitors' sites?
When analyzing competitors' sites, you should pay attention to the following parameters:
- Semantics and content:
- Phrases by which the site is ranked in the top 100;
- Phrases for which contextual advertising has been launched;
- The pages that receive the most traffic.
- Analysis of dynamics for the last month and year;
- Analysis of fresh links;
- Analysis of anchor lists.
- Date when the site appeared;
- The date can be found using specialized services.
- Structure in the form of a graph;
- CMS site;
- Server operating system and its type;
- Availability of statistics.
- Using the command "site:" entered in the search bar.
- Number of visitors;
- Actions taken by users;
- Convenience of usability;
- External and internal SEO optimization.
- Estimation of the number of requests;
- Assessment of the volume of links;
- Evaluation of Site Positions.
- Analyze the presence and content of Title;
- Analyze the presence and content of Description.
6. How to Use Domain Analysis for SEO and PPC?
Use Domain Analysis to analyze SEO and PPC metrics such as: link profile, semantics and content, site structure, site age, site traffic and visibility, metadata. Use data on the strengths of competitors and the weaknesses of your projects to optimize and increase traffic to your website.
7. What parameters can be analyzed in Domain Analysis?
With the tool, you will analyze 14 parameters, including:
- Domain visibility on Google. It is calculated based on the ratio of the number and popularity of key phrases for which the site is in the top 20 of Google. The visibility indicator refers to the maximum possible website visibility for 1 million keywords from the Serpstat database. The resulting number is multiplied by 1,000 in order to make it easier to work with the visibility indicator.
- Estimated SEO traffic. Organic traffic that the site receives per month from Google. This is an approximate figure, it correlates with the real traffic of the site. Serpstat calculates the total traffic based on the ratio site CTR (CTR - Click Through Rate).
- The keywords for SEO and PPC — keywords and domain positions for them, frequency per month, cost, keywords for which the domain is in the top 100 organic search results in Google and contextual advertising, respectively.
- Allocation of keywords by position – the number of keywords for which the analyzed domain ranks in the top 1, top 3, top 5, top 10, top 20, top 50 and top 100 Google search results.
- From the list of subdomains — subdomains of the required domain in hierarchical order. At the beginning of the list - subdomains, which are ranked by the most keywords in the top 100 Google.
- Traffic dynamics— Organic traffic that the site receives per month from Google. The graph below shows the change in domain traffic over the last year or over the entire lifetime of the site in the Serpstat database..
- Dynamics of keywords. The graph shows the change in the number of domain keywords over the past year.
- Leader pages. These are the domain pages that get the most traffic from the search engine, as well as the number of phrases for which each page is in the top 100 in Google.
- Competitors in search results and their schedule. These are the sites that rank in the top 20 Google for the same phrases as the searched domain.
- Competitors in PPC advertising based on common keywords for which sites are placing ads.
- Ads — a list of examples of ads that the analyzed site uses in advertising campaigns.