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Resource library 2 min read April 27, 2020

How to analyze competitor link building strategies

Guide to analyzing the link mass of your site and competitors' sites
Backlinks are an essential factor in website ranking. However, the abrupt appearance of a large number of low-quality links instead of the expected high positions can lead to sanctions from search engines.

Therefore, it is vital to monitor the quality of links and control their appearance not only on your site but also on competitors' websites. Let's go!
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1. Why you need to analyze links

2. Backlink Analysis: module overview
2.1. Analyze the link profile of the site
2.2. Collect the list of referring domains
2.3. Detect malicious sites
2.4. Check active backlinks
2.5. Examine lost backlinks
2.6. Monitor external links
2.7. Analyze anchors
2.8. Find top pages
2.9. Conduct batch analysis
2.10. Sorting, pagination, filters
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