Digest #22: How To Create Content That Improves Your Conversion Rate
What Pages Attract the Most Traffic?
Competitive Analysis Both For eCommerce And Informational Websites
Competitive Analysis Both For eCommerce And Informational Websites


- keyword quantity in SERP for this query;
- number of social media shares;
- potential traffic (number of visits that page will receive if it will hold the 1st position on SERP for a keyword).
This tool is underestimated, for no reason. So that I want to show all the benefits you can get using this tool, namely, how to analyze informational and
e-commerce website and find out what allows your competitors get so much traffic. This data is a must-have for your content strategy and your website optimization.
How to analyze an e-commerce website
How to analyze an e-commerce website
- Review pages;
- Category pages of popular items;
- Pages of popular items.
Some categories and items pages are ranked better for certain keywords than other ones. So that creating a list of such pages will help you to define the most demanded categories and items and add them to your website. Moreover, you'll find the most efficient keywords for every page.
First, let's analyze the pages of your competitors
(URL-analysis of competitor's website)
First, let's analyze the pages of your competitors
(URL-analysis of competitor's website)


- Discounts;
- Calendar with release report;
- Women Nike shoes category;
- Jordan category;
- The main website's page.
Click on this icon to jump to the desired page:




Now let's pass to keyword research analysis
Now let's pass to keyword research analysis
To get this list of keywords, you should:

- NBA store;
- The main page of KicksUSA;
- Eastbay's page with basketball shoes for the team
Click on this icon to jump to the desired page:



How to analyze informational websites
How to analyze informational websites
Where to find the ideas for the viral content
Where to find the ideas for the viral content

How to get more organic traffic
How to get more organic traffic


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