|How-to||– 9 min read –||August 8, 2019|
How to write h1 — h6 headers and how many it should be
Briefing about h1 — h6 headers
Incorrectly formed html header is harder to analyze. Search robots cannot determine which query group the page belongs to. Homonyms are difficult to analyze because of their significance. For example, the title "How to set up a factory" will be shown by search engines in a general report about a factory as an enterprise, and not a device for launching a mechanism.
Write the headers as html tags from <h1> to <h6>. They are responsible for page structure and are ranked by priority.
The <H1> header, the clearance rules
The <h1> header should not duplicate the Title
The <h1> and Title tags should be similar
To prevent a similar result, headers and Title should be similar, but at the same time not be repeated. More detailing keywords can be added to the Title without sacrificing meaning. Example:
Title: How to draw a tattoo: tips, information, rules, options.
H1: How to draw a tattoo.
Title: The ballet "La Bayadere": content, interesting facts, videos, history.
H1: "La Bayadere" ballet. Short synopsis.
Headers should not have a lot of keywords
There is no need to use more than one <h1> tag per page
Don't make the <h1> header too long
<h1> How to buy a Ford Focus without paying for customs clearance of a car? How not to get caught and what threatens the purchase of cars on European license plate? Avoiding customs payments is carried out by temporary importation or use of the transit regime. </ H1>
With such a header, there is a high probability that the site will make an error when the header is displayed, and all technical information will appear in the text. In addition, the search engines may find this SEO header to be spam.
SEO-specialists кecommendations on this topic are quite diverse. Some argue that the length of h1 should not exceed eight words, others advice to limit to 50 characters.
How to use <h1> — <h6> headers
Tags must be used on the page in order, starting with <h1>. You must not allow the lower level heading to be higher than the high level (for example, <h3> above <h2>). Search robots, analyzing pages with the wrong structure, spend more crawling budget and time than on a structured page. As a result, the rating is reduced.
You can lead readers from the page to other material. If the link redirects back to the same page, then you loop it. Search robots perceive it as a twist of traffic and lower the position in the issuance.
Headings h must be readable, consistent with the text of the article. Search engines are always positively perceived, clearly formulated, and humanely written text. Tags <h1> — <h6> should be understandable. Their goal is to describe the essence of the article without unnecessary turnovers and sentences that make the title heavier. Short and to the point.
The body of the headers should contain only text. The extra characters prevent search engines from analyzing them. The chance of an error increases, pieces of font tags or other technical information may appear in the header. The result — a deterioration in the reputation of visitors.
<h2 style = "color: # ff0000" align = "center"> 10 reasons to fix the plumbing by yourself. </ h2>
A large number of h tags of different levels is justified only in long reading. In any other case, oversaturation of article headings leads to spamming and reducing the importance of each heading. Google and other search engines will identify such pages as non-informative.
What should be present in H1
It is also important to prevent re-spam of key phrases and take into account that too large differences between H1 and Title may lead the search engine to consider the article irrelevant to the user's request.
- Use only one level header <h1>.
- Do not forget about the hierarchy of tags <h1> — <h6>.
- Header should intersect with Title within the meaning, but not duplicate it.
- Write headlines clearly, informatively and readably.
- Do not spam text with <h1> — <h6> tags.
- The keywords in the headlines should be in moderation and not at the expense of meaning.
This article is a part of Serpstat's Checklist tool
|Try Checklist now|
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)