How to Reach a Wider Audience by Bringing Your Old Posts Back to Life

As you see, after re-published article received more visitors during a month than during previous 13 months. So, the first step is to find ineffective articles, which could potentially bring you traffic.

If your article is ranking just for several keywords, it won't bring you much traffic. And despite the fact that search robots are getting smarter, they need your help to understand what your article is about. You need to carry out keyword research to find more keywords for your post.

Try to find more efficient keywords that:

• are low competition;

• high volume.

To find such keywords analyze your report again. Filter the results by domain's position for a keyword and the search volume according to Google Analytics.

Here is how it looks like:

Set the domain's position for a keyword filter between 6 and 20 (30 maximum) and search volume from 100 (or 50 if there are no more).

If your article is far away from top-30 of Google SERP, most likely it means that:

• you used the inappropriate keyword;

• it's a poor-quality content.

You need to use another more relevant keyword for your article according to the main idea of your post. Such problem may also occur when you chose one topic for your post, but while writing you switched to another one and thus you finally got two in one. That's why Google may not understand what you article is about your article covers quite a broad topic. Thus read your post again and choose the main idea. Then pass to the next step.

If you're close to top-10 but still can't reach it, try the other keyword. Mid-volume keywords fit better, especially for the young sites. If there are only high-volume keywords in your report, click on them to see related keywords.

So, by clicking on the phrase "how to grow wheat," you'll get more similar and related queries.

And here you can choose the main keyword for the article.

It's an important step before moving to article optimization. You need to check how competitive this keyword is. You can moz-bar. After installing you'll see this icon in the upper right corner of the browser.

Now enter your keyword into the search line and click on this icon. You'll see the following metrics:

• Page Authority

• Domain Authority

• The number of backlinks
  

These are the most important ranking factors the search engines use. Here is how it looks like:

Then click on the number of backlinks to see what they are.

If the majority of competitor's links are internal, page and domain authority are low (PA, DA — below 20), then you probably can break into the top with this keyword.

But even if sites on top of Google results are quite authoritative and the word is profitable, you shouldn't stop there. What if their content not that good?

Pay your attention to:

• the quality and readability;
  

• the length of text;

• the presence of images;

• the presence of videos;

• the presence of outbound links to research.

If these posts are not good enough and you know how to write better, then you're holding all the trump cards.

Those days, when keyword spam worked as an effective SEO technique, fortunately, have passed. Now you should use related and similar queries to have a result.

Collect all gained keywords to Excel, remove irrelevant keywords and use the remaining ones in your text.

To grab reader's attention try to answer the main question in a title of the page. The more readers click on your title — the higher your chances of getting into the top are.

This way the search engines will understand that your content meets the query better than all others. According to the Moz research, the titles which receive more clicks can reach top-5 SERP more often. These 5 results get 60% of traffic. To compare: second search page gets only about 17% of visitors.

The title of my article, which began to generate 680% more traffic is "How to grow wheat at home: 6 steps to resist cancer".

Maybe it's quite strong and controversial, but it works.

Note that such big statements should be proofed by reference to appropriate investigation or experiment. Without seeing the evidence, readers will simply leave the site. It will lead to increasing of refuses index. As a consequence - rankings drop.

H1 should be optimized in the same way. It should be different from Title (can be insignificant), a little shorter and to continue the idea described in the Title.

Then add correct article Description, which most often (but not always) gets in a snippet. It's the text you can see under the headline in the search.

We still don't know how important this factor is, but SearchEngineWatch says that description can affect rankings

However, Google says that it isn't the primary ranking factor. Although by influencing the behavioral factors, the description might help you to be above competitors.

It's well-known that images help to perceive information easier. Visual content is:

• 400% better perceived;

• 94% longer viewed;

• has 40% more social signals.

Remember that every image needs a name. It should be simple and descriptive. For example, if you write how to cook sushi at home, the title should be connected to the action.

This way: nori-choice.jpg

To help search robot understand what your image is about, include main or related keywords to its name.

For example: nori-choice-for-sushi.jpg

Do not name your images using symbols as search robot won't understand.

Something like that: DSC4563.jpg

Optimize alt tags as well. It describes your image. Google's experts pointed out that it's important for ranking on their blog.

It's important to use different alt-tags for every image.

Doing interlinking, add links from the new posts to old ones and don't forget to do the same conversely.

MOZ blog points that internal links are useful for the following reasons:

• They allow users to navigate a website;

• They help establish information hierarchy for the given website;

• They help spread ranking power around websites.
  

As to the anchor text, Moz says it should be relevant to the page you're linking to.

Avoid using phrases like "here" and "there", they're less effective.

These actions helped me to raise blog traffic by 95% in a few months.

And I haven't written a single new article. Simply improving old ones, I raised their attendance by 2-3 times or more. Now it's up to you!