Appropriate Title Size For Successful Page Optimization
Meta tags are a source of information for a search robot, and they also help to influence the snippet content which displays brief information about a website page that is presented in the search results.
Why is it important to fill in the Title tag
- organic search ranking and website visibility;
- the snippet and displayed heading in search results.
The role of the Title tag in SEO
Using key queries in the meta tags you can launch the optimization of web pages where there are not enough semantic queries. For example, it can be a "Contacts" page or a product card with a small technical description.
Using targeted key queries in the body of an electronic document gives the right signal to the search engine robot. Thus, website pages may appear in search results in response to a similar query from a user.
The role of the Title tag in snippet formation
The Title meta tag helps not only to use more key queries to optimize a website but also to determine what the text in the title will be. This is a great opportunity to include relevant target keywords and other text in it, which will expand the target audience reach and will encourage users to switch to a web resource.
How to correctly compose a Title
Relevance to the page content
Use of queries
Informativity and readability
The Title size
How long should Title be
Minimum and maximum lengths of the Title
The Title length and SEO plugins
However, you don't always need to adhere to these restrictions. The content in the "tail" of the meta title can be hidden in the search results and be taken into account by the search system when generating responses to a user's query.
The recommended number of characters for the meta title is 70-80 characters. A competent approach to using the acceptable number of characters will help to expand SEO capabilities and increase targeted organic traffic.
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