How-to 6 min read

What is the difference between Title and H1 and how to compose it

Essentially, the Title and H1 meta tags are headers but they have different purposes. The Title refers to the title of the entire page. H1 only summarizes its textual section. Both headings have a positive effect on the conversion of a particular page.

What are the differences between Title and H1

By entering a query in the search bar, you will get a list of websites in the search results. The first line in each position is the page title. The Title tag reflects the general essence of the page including relevant queries and can be used in search results. The H1 header is visible to a user after going to a website.

Here's an example of pages with Title headers in the search results:
Broken picture on the site page
Here's an example of using the H1 on the main page of a website:
Broken picture on the site page
The main purpose of the Title is to convey the information to the search engine about what this page is dedicated to. The queries used here help promote a particular page and improve its ranking in the search results. We can go through the features of the formation of the Title and H1 to understand the difference between them.

The Title composition guidelines

  • The average number of characters is 60-70, but more characters are also allowed;
  • major queries are placed closer to the beginning of the header;
  • the use of query enumeration is not recommended;
  • the dilution of the major queries with low-frequency queries is allowed;
  • the title should motivate the user to go to the website;
  • transactional words like "price", "buy", "order" and so on should be used;
  • it is advisable to capture as many queries from the page as possible;
  • the headline should catch users' attention.

The H1 heading is created for the text section of the page. When reading it, it becomes clear to the user what will be discussed further. The purpose of the title is to motivate to read the text, purchase a product or service, or go to another page.

The H1 composition guidelines

  • The length is usually up to 50 characters. The content may coincide with queries from the Title;
  • the H1 header can be used on the page only once;
  • the H1 subject intersects exclusively with what is discussed in the text section;
  • you can't overspam with queries;
  • you can use a frequent query that did not fit in the Title.

The Title and Н1 headers must not coincide completely. Although often they intersect in their meaning and contain identical queries.

Let's consider some examples:

Title: Buy a folding chair with delivery in Kyiv
H1: Folding chairs of domestic manufacturers

In this case, the first headline calls to go to the site and buy chairs, and the second one describes the information on the page.

Title: Educational toys in Moscow
H1: Educational Toys Store

Here the query "educational toys" intersects. The Title header uses a more frequent query, and the H1 contains a mid-frequency query that describes the content essence of the page.

Title: Puff pastry cakes: recipes with step-by-step actions, photos, and videos
H1: How to bake puff pastry cake. Popular recipes

This is an example of an information website. In the Title header, the phrases "step-by-step actions", "photo" and "video" were successfully used. These words expand the semantic kernel and increase the probability of a click.

It will become clear to the person what is on the page, even if he himself did not enter such a long query into the search. The H1 already directly summarizes the information that is submitted on the page in the shape of texts, pictures, and videos.


The differences between Title and H1 are obvious. When making both headings up, be guided by the collected semantic kernel. Follow the rules:
Include high-frequency queries at the beginning of the Title heading, dilute them with words and phrases from the semantic kernel.
The Title motivates you to go to the site and make an action; the H1 describes the entire content of the page in 4-6 words.
The Title length can be 60-70 characters or more, the H1 should be better short.
Excessive use of spam and listing queries are not allowed.
The Title and H1 headings should intersect in their meaning, but not completely coincide.
See how headings will appear in the snippet and on the page before publishing a page.
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